This ground-breaking audio production, featuring author and narrator, Russell Webster, takes the traditional approach of AIDA (Attention, Interest, Desire and Action) and adds an NLP slant to it that makes this production truly cutting edge. Applying the techniques from this audio will dramatically increase the effectiveness of your advertising, brochures, flyers and even ebay adverts! In this audiobook you will learn how to make AIDA´S pussy P.U.R.R and truly maximise the effectiveness of all advertising copy that you write. Whether you are writing newspaper adverts, flyers, brochures, mailshot copy or targeted letters there are four specific steps highlighted that must be followed. P stands for interrupting people´s thought patterns and creating their undivided attention. U stands for addressing and targeting someone´s underlying motive to purchase your product or service. R stands for creating a reaction timescale and a sense of urgency. R stands for providing a simple response mechanism. Much of the information in this audio draws upon the principles of Neuro Linguistic Programming(NLP), which is considered to be at the cutting edge of human communication. Companies and individuals who are already using the principles in this audio are achieving extraordinary results. Language: English. Narrator: Mr Russell Webster. Audio sample: http://samples.audible.de/bk/snaf/000005de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In Mind Capture, you will discover: How to generate more referral business - secrets to capturing the attention of the 21st-century customer 27 Ways to keep your customers coming back again and again How to get FREE publicity for any product, service, or organization Proven ways to stand out in the marketplace and drive your competition crazy Powerful ways to increase the effectiveness of your direct marketing offers In each generation, a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you´re looking to positively impact your sales, market, and industry, you´ve found the perfect book. ungekürzt. Language: English. Narrator: Tony Rubleski. Audio sample: http://samples.audible.de/bk/brll/002972de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Internet advertising and promotion:Adware, Spyware, Web banner, Myspace, YouTube, NebuAd, FTC Regulation of Behavioral Advertising, The Million Dollar Homepage, Amie Street, Domain name speculation, Click fraud, Sellaband, Digital strategy, JESS3, Indaba Music
Advertising in a Digital Age:Best Practices for Adwords and Social Media Advertising Gabriela Taylor
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world´s first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, ´F.A.I.P.A´, for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of ´bought´, ´owned´ and ´earned´ media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Practical Business Marketing and Advertising Strategies This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume. We therefore encourage every business owner to purchase this book, because it contains all the vital information and secrets for your business success. Use of proper marketing strategies is the key to the success of every business that aspires to increase their business prospects in a cost effective way. Every business house sets aside a certain amount of money for investing in the market to promote their products and reach out to clients through various means of advertising. These strategies should be able to generate interest among existing and as well as new customers about the products that they are selling. With the introduction of ecommerce, business organizations are stressing the importance of the two most important forms of advertising: the email marketing and the social media marketing strategies to promote their products. In the recent past, the Internet has been so popular for business advertising and marketing. It has created the best platform to reach multitudes within a span of time and at effective costs. Many business owners today rely on network marketing, affiliate marketing, and email marketing for their businesses´ marketing needs. You have landed on the right path by picking this book. Go ahead and unleash the hidden secrets! Language: English. Narrator: Kelly Rhodes. Audio sample: http://samples.audible.de/bk/acx0/057730de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Impact of New Advertising Formats on Interactive Digital Television:Advertiser and Consumer Perspectives Veroline Cauberghe
Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. Part four deals with advertising, PR, and social media. It covers these topics: Organizing your sales and marketing campaign Setting up your squeeze page for your ad or PR campaign Creating a Facebook ad and video campaign Creating videos for your campaign Building traffic Getting reviews from newspapers and magazines Getting reviews on Amazon Getting reviews from independent reviewers and bloggers What to say to a reviewer Using the traditional media for PR Creating and sending out your press release or letter Using the social media for PR The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. ungekürzt. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/068267de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Marketing is a tricky business! There are countless of marketing strategies that quite a number of people have tried, and yet, it still isn´t enough to take them where they planned to go. This book redefines all the marketing strategies out there! With just three main subjects to learn, you can never go wrong with this book! The goal of this book is to help you expand your business, and increase financial growth! If you are intimidated to market your products and services, now is the time to let that fear go. You have this book to help you achieve your goals and fulfill your dreams! ungekürzt. Language: English. Narrator: Harry Roger Williams, III. Audio sample: http://samples.audible.de/bk/acx0/077778de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Chapters include: Introduction 1. Seeing the Whole Elephant 2. Getting to Where You Want to Go 3. Creativity - the Power to Break Through 4. Setting an Advertising Budget 5. The In-House or Out-House Dilemma 6. Finding a Good Advertising Agency 7. Setting the Ground Rules 8. How to Pay Your Advertising Agency 9. Keeping Your Agency on the Right Track 10. How to Work with Your Account Executive Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn´t know how to make it happen. It´s a comprehensive guide to the complete world of advertising. ungekürzt. Language: English. Narrator: Dick Estell. Audio sample: http://samples.audible.de/bk/acx0/027366de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that ´´go viral´´ on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. ungekürzt. Language: English. Narrator: Mike DelGaudio. Audio sample: http://samples.audible.de/bk/acx0/032432de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
No matter what your skill level is right now when it comes to Internet marketing, or selling over the internet, CPA is one way you can earn money without actually having to sell a single thing. Yes, you did read that correctly - you can make money online without having to make a single sale. How is this possible? Simple: CPA or Cost Per Action is an advertising platform that allows companies to pay a commission when certain actions are carried out, which do not always have to be sales. While CPA is a great way for advertisers to make sales it is also a brilliant method to generate leads. You may ask yourself why anyone would pay to generate a lead and this is a valid question. Listen to this book and learn more here. ungekürzt. Language: English. Narrator: Aaron Wagner. Audio sample: http://samples.audible.de/bk/acx0/025532de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.