Marketing is a tricky business! There are countless of marketing strategies that quite a number of people have tried, and yet, it still isn´t enough to take them where they planned to go. This book redefines all the marketing strategies out there! With just three main subjects to learn, you can never go wrong with this book! The goal of this book is to help you expand your business, and increase financial growth! If you are intimidated to market your products and services, now is the time to let that fear go. You have this book to help you achieve your goals and fulfill your dreams! ungekürzt. Language: English. Narrator: Harry Roger Williams, III. Audio sample: http://samples.audible.de/bk/acx0/077778de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool Google´s AdWords platform enables you to create pay-per-click advertisements that appear as ´´sponsored links´´ when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It´s that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you´ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one. ungekürzt. Language: English. Narrator: Million Quinteros. Audio sample: http://samples.audible.de/bk/acx0/031077de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
These 555 hot marketing headlines will help you sell more faster! You could be one headline away from a huge new paycheck! If you´re not using these hot headlines for your marketing, you´re missing out on a lot of extra cash! Learn how to: Write headlines that will double your sales. Imagine if you had twice as many sales... how would that make you feel? What would you do with all your extra profits? Blogging headlines that will skyrocket your blog traffic. If you´re a blogger, you have to know that your headlines will bring in more visitors and readers than any other part of your posts! Make sure your headlines will actually attract new readers with these hot blogging headlines. Easy Plug and Play Headline Templates Included are hundreds of headline templates - you can just fill in your niche or main product benefit to create a killer, unique headline that will drive new sales and customers for life! Real Headlines That Have Driven Thousands of New Customers to Businesses Already Not only will you get amazing headline templates to use for your own business, but you´ll also get real, actual headlines that have been used very successfully in past advertising campaigns from Fortune 500 companies to top advertising firms. About the Author Dave Cash is a blogger, entrepreneur, and online marketer. Start using these powerful marketing headlines today to grow your business! Scroll up and click the buy button now. Language: English. Narrator: Dan Culhane. Audio sample: http://samples.audible.de/bk/acx0/065998de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Network marketing advertising is an important way to attract the right kind of leads for the business campaign as in most cases generating the desired revenue cannot only come from the focus on the sales aspects of the business. Get all the info you need here. ungekürzt. Language: English. Narrator: Troy McElfresh. Audio sample: http://samples.audible.de/bk/acx0/026267de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior: Dominik Molitor
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don´t be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. ungekürzt. Language: English. Narrator: Michael Smith. Audio sample: http://samples.audible.de/bk/adbl/019230de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You´ll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what´s going on around you and how your mind is being manipulated, aka brainwashed. In all modesty, you´re in good hands; some would say the best, which could be considered bullshit in itself: Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world´s great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that´s another book.) I am a master at crafting bullshit, and you will do well to listen to me. I´ve written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I´ve done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I´ve been practicing this dark, draconian art and teaching others how to follow my lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You´ll laugh out loud many times as you experience this book. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You´ll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them. ungekürzt. Language: English. Narrator: Steve Sibulsky. Audio sample: http://samples.audible.de/bk/acx0/050444de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Want to know how to influence other people´s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider´s guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Nigel Carrington. Audio sample: http://samples.audible.de/bk/adbl/020477de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil ´´Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in Survive to Thrive: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, Survive to Thrive reveals an insider´s take on the glamorous real world of 1960s and ´70s advertising and features a veritable who´s who of mid-20th century luminaries. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000152de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today´s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world´s most forward thinking executives, innovators, and academics, all grappling with today´s unique challenges and opportunities. This audiobook offers a concrete set of principles, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the cocreation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/002201de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.