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Advances in Advertising Research IX
103,98 € *
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Anbieter: Dodax AT
Stand: 23.01.2020
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Advances in Advertising Research IX
103,98 € *
ggf. zzgl. Versand

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Anbieter: Dodax
Stand: 23.01.2020
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Advances in Advertising Research (Vol. VI)
91,77 € *
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Anbieter: Dodax AT
Stand: 23.01.2020
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Strategic Innovative Marketing and Tourism, 2 T...
199,47 € *
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This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Anbieter: Dodax
Stand: 23.01.2020
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Strategic Innovative Marketing and Tourism, 2 T...
204,84 € *
ggf. zzgl. Versand

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Anbieter: Dodax AT
Stand: 23.01.2020
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Advances in Advertising Research 06
106,99 € *
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Advances in Advertising Research 06 ab 106.99 € als gebundene Ausgabe: The Digital the Classic the Subtle and the Alternative. Auflage 2016. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 23.01.2020
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Advances in Advertising Research (Vol. VI)
79,99 € *
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Advances in Advertising Research (Vol. VI) ab 79.99 € als pdf eBook: The Digital the Classic the Subtle and the Alternative. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 23.01.2020
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Advances in Advertising Research (Vol. VI)
79,99 € *
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Advances in Advertising Research (Vol. VI) ab 79.99 € als Taschenbuch: The Digital the Classic the Subtle and the Alternative. Softcover reprint of the original 1st ed. 2016. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 23.01.2020
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Guerrilla Marketing Attack , Hörbuch, Digital, ...
9,95 € *
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Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up? Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups. 1. Language: English. Narrator: Jeff Riggenbach. Audio sample: http://samples.audible.de/bk/blak/000025/bk_blak_000025_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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