A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: Teachable: focus on products and services that you can teach employees to deliver. Valuable: avoid price wars by specializing in doing one thing better than anyone else. Repeatable: generate recurring revenue by engineering products that customers have to repurchase often. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000549/bk_gdan_000549_sample.mp3. Digital audiobook in aax.
Entrapped - One simple agreement started everything.Meagan O’Riley came to the United States for a job that no sane person would decline, but when she arrived, the job was anything but what she expected. She was not going to be an advertising agent for Lawrence Advertising Corporation, a billion-dollar empire, as she was promised. Instead, she was coerced into an entirely new position: being the wife of the billionaire Jack Lawrence for one year.With this agreement, Meagan is swept into a world of new people and foreign concepts where money means nothing and appearances mean everything.Enveloped in the whirlwind of a new life and more lies than she can count, Meagan finds herself taking comfort in the last person she would have expected - Jack Lawrence. But as their connection grows, so does the obstacles that doom their relationship to burn.The same agreement that started their attraction could end everything if they’re not careful. 1. Language: English. Narrator: Alex Thompson. Audio sample: http://samples.audible.de/bk/acx0/141401/bk_acx0_141401_sample.mp3. Digital audiobook in aax.
Amanda Hurley is a 23-year-old college graduate, excited to have landed her first real job as a marketing executive for an advertising technology company. She's immediately taken with the company's charismatic CEO, and he seems to like her too. There's just one problem; he's married. When he invites Amanda to accompany him on a business trip to Barcelona, she is overwhelmed with excitement. But the trip doesn't go as expected, as Alex does something so shocking, she's left wondering whether she'll even be able to continue working with him. Falling for the CEO is a salacious treat that will keep you listening until you reach the shocking conclusion. The book is the first in The Reluctant Billionaire trilogy published by Van Publishing. Warning: Contains scenes of a strong sexual nature, and is therefore suitable for adult listeners only. 1. Language: English. Narrator: Elizabeth Tebb. Audio sample: http://samples.audible.de/bk/acx0/064962/bk_acx0_064962_sample.mp3. Digital audiobook in aax.
This book discusses the possibility marketing through the use of a jogger. It looks at effective ways of using this activity as a marketing technique based on multiple "jogger" characteristics. I analyze advertising, compensation, and innovative ideas that may help your business revenue increase significantly through someone getting a workout in a public area. These opinions and ideas about marketing through joggers that run all over the world could introduce a new revolution of marketing from the smallest business owner to the largest corporation. Check out a real life example that I am now incorporating into a small ice cream business. Adding an employee who has the endurance to add a new dimension to the marketing mix may what a firm needs to move ahead of the competition. Marketing is one of the most important aspects for a firm's overall success. I have a bachelor's degree of business administration and an associate's degree of management technology. 1. Language: English. Narrator: Alex Jeffries. Audio sample: http://samples.audible.de/bk/acx0/034303/bk_acx0_034303_sample.mp3. Digital audiobook in aax.
A "fresh, funny, and satisfying" (New York Times best-selling author Jennifer Weiner) story about the complicated bonds of sisterhood. Twenty-nine-year-old Lindsey Rose has, for as long as she can remember, lived in the shadow of her ravishingly beautiful fraternal twin sister, Alex. Determined to get noticed, Lindsey is finally on the cusp of being named VP creative director of an elite New York advertising agency, after years of 80-plus-hour weeks, migraines, and profound loneliness. But during the course of one devastating night, Lindsey’s carefully constructed life implodes. Humiliated, she flees the glitter of Manhattan and retreats to the time warp of her parents’ Maryland home. As her sister plans her lavish wedding to her Prince Charming, Lindsey struggles to maintain her identity as the smart, responsible twin while she furtively tries to piece her career back together. But things get more complicated when a long-held family secret is unleashed that forces both sisters to reconsider who they are and who they are meant to be. 1. Language: English. Narrator: Madeleine Maby. Audio sample: http://samples.audible.de/bk/sans/008923/bk_sans_008923_sample.mp3. Digital audiobook in aax.