When we speak and discuss the psychology of advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad ad. In this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept. If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect audiobook that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. 1. Language: English. Narrator: Joseph A Williams. Audio sample: http://samples.audible.de/bk/acx0/131425/bk_acx0_131425_sample.mp3. Digital audiobook in aax.
Great marketing of your business can dramatically increase sales and put you on a solid foundation for the future. And it doesn't have to cost one red cent. I am going to assume that you are already in business, or you're seriously considering going into business, and that whatever your business is, you know certain aspects of it quite well already. After all this is not a business course. I am not here to teach you accounting or how to buy the raw products at a cheaper price, or how to get a bank loan. What I am here to do is to give you some real insights as to how you can sell more, make more money. A plan to get your business off the ground, and lay the foundation for continued marketing strategies in the future. In reality you're going to be getting a lot more. And we're going to make a differentiation between marketing and advertising and discuss both. There is a difference! If you run an ad in the newspaper you are advertising, but if you hold a seminar to educate the public, you are marketing your business. There are a hundreds ways to advertise, but there are a million way to market. This book has a lot of effective marketing ideas, and they won't cost you any money to use them. 1. Language: English. Narrator: Chaz Allen. Audio sample: http://samples.audible.de/bk/acx0/076807/bk_acx0_076807_sample.mp3. Digital audiobook in aax.
You're about to discover crucial information about electric cars. Millions of people have already made the switch from traditional engine cars to electric cars, and many are switching daily. It can be overwhelming if you're looking into making the switch because of all the various options out there. You also need to understand the risks and benefits of taking the electric route because many people make the switch without even considering some of the important factors. This book goes into the origin of electric cars and the different types of electric cars, as well as the positive and negative aspects. By investing in this book, you can get a grasp of which electric cars to look into and which ones to stay away from. Advertising in this industry can trick you if you're not aware of what's really necessary for an electric car to function properly. 1. Language: English. Narrator: Kelly Rhodes. Audio sample: http://samples.audible.de/bk/acx0/045059/bk_acx0_045059_sample.mp3. Digital audiobook in aax.
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application. Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower! 1. Language: English. Narrator: Lloyd James. Audio sample: http://samples.audible.de/bk/bkoe/000003/bk_bkoe_000003_sample.mp3. Digital audiobook in aax.
This book discusses the possibility marketing through the use of a jogger. It looks at effective ways of using this activity as a marketing technique based on multiple "jogger" characteristics. I analyze advertising, compensation, and innovative ideas that may help your business revenue increase significantly through someone getting a workout in a public area. These opinions and ideas about marketing through joggers that run all over the world could introduce a new revolution of marketing from the smallest business owner to the largest corporation. Check out a real life example that I am now incorporating into a small ice cream business. Adding an employee who has the endurance to add a new dimension to the marketing mix may what a firm needs to move ahead of the competition. Marketing is one of the most important aspects for a firm's overall success. I have a bachelor's degree of business administration and an associate's degree of management technology. 1. Language: English. Narrator: Alex Jeffries. Audio sample: http://samples.audible.de/bk/acx0/034303/bk_acx0_034303_sample.mp3. Digital audiobook in aax.
I think it's important to understand what this book is not. This book is not your business bible. I've produced one of those in the past, outlining recommendations on the topics of marketing, advertising, networking, and all things connected to getting started as an entrepreneur; It is not a book that promises to give you all the answers to every question you could ever ask or a book that attempts to condense 30, 40, 50 years of business experience into one short, easy listen, and it will not provide you with any shortcuts to reaching business financial targets. There are no promises, no guarantees, and no secret formulas, but within this book I share with you my journey and the issues I have encountered through my experience of setting up multiple businesses. In so doing, I share with you everything I have learned, my learnings, and my understandings in a very simple and honest way, and I will attempt to cover all the mindful aspects that are often overlooked or, worse yet, not covered at all, as they can be deemed unimportant or insignificant in the early stages of setting up a business. By highlighting these aspects now, I'm hopeful that when they come about, you'll be armed with a better understanding. It may not be now, it may be six months, six years, or even further down the line from now, but these aspects will arise and the questions raised in this book will be asked. However, with this said, not every aspect or question raised in the following book will be relevant to you, but I invite you to listen, absorb, and accept the information being shared. Listen to the unique connections it makes with you and understand that as humans, we are only the byproducts of the knowledge we give ourselves; and the more we know, the greater our ability to act. 1. Language: English. Narrator: Brian McKiernan. Audio sample: http://samples.audible.de/bk/acx0/083006/bk_acx0_083006_sample.mp3. Digital audiobook in aax.
This is a definitive book that provides deep insights into the various aspects of social branding. Social branding is considered as the building pillar of society, and it is similar to any other investment branding. It is about building a brand through strategic socioeconomic change in the mind-set of the public, at large. Bringing about a change in society for its betterment is the core purpose of it. Social branding is one of the most reliable techniques that can change the image of your brand, once for all. It can be achieved through a plethora of ways like social media, celebrities, sports, media advertising, and also with the help of various NGOs.It is directly related to corporate social responsibility (CSR), which binds business organizations to opt for the specific standard procedures to create a general positive effect on society. It covers support, social impact, and morals that ultimately benefit the community, directly or indirectly. A successful social brand has an impact on the minds of the public. Every individual sees it with respect, keeping in mind the services of the brand toward society. Such brands are built in years through step-by-step work on them. There are multimillionaire brands with a high ambition toward CSR, which makes them a successful business brand. The audiobook provides the complete guidelines to build a strong social brand. So, don’t waste time. Build your brand by following the tactics given in the book Social Branding. 1. Language: English. Narrator: Mack Allan. Audio sample: http://samples.audible.de/bk/acx0/172248/bk_acx0_172248_sample.mp3. Digital audiobook in aax.
This is a definitive book that provides deep insights into the various aspects of social branding.Social branding is considered as the building pillar of society, and it is similar to any other investment branding. It is about building a brand through strategic socioeconomic change in the mind-set of the public, at large. Bringing about a change in society for its betterment is the core purpose of it. Social branding is one of the most reliable techniques that can change the image of your brand, once and for all. Social branding can be done in a plethora of ways like social media, through celebrities, through sports, through media advertising, and also with the help of various NGOs.It is directly related to corporate social responsibility, which binds business organizations to opt for the specific standard procedures to create a general positive effect on society. This book covers supportability, social impact, and morals that ultimately benefit the community, directly or indirectly.A successful social brand has an impact on the minds of the public. Every individual sees it with respect, keeping in mind the services of the brand toward society. Such brands are built in years through step-by-step work on them. There are multimillionaire brands with a high ambition toward corporate social responsibility, which makes them a successful business brand.This book provides the complete guidelines you need to build a strong social brand. 1. Language: English. Narrator: Alex Golden. Audio sample: http://samples.audible.de/bk/acx0/186869/bk_acx0_186869_sample.mp3. Digital audiobook in aax.
There is no "meaning of life". There is only the meaning of your life. If you want to live with meaning and purpose, forget the well-worn paths of religion and materialism, and ignore the daily advertising barrage. There’s no reason to wait until you die, and nothing for sale will ever bring you lasting fulfillment. Whether you are in school, are actively searching for what to do with your life, or are at a career crossroads, this audiobook is the map to a life of meaning, purpose, and fulfillment. This step-by-step guide to living a meaningful, fulfilling life teaches: How to set aside the usual suspects trying to define "the meaning of life" for you, so you can define meaning for yourself How to determine the meaning of your life, based on your reason, experience, and passion How to translate the meaning of your life into purpose How to pursue the purpose of your life, to experience fulfillment every day How to live a meaningful, purposeful, fulfilling life in the real world of mortgages, careers, and families Why living a self-designed, meaningful life is the best answer to unpredictable economic times How aspects of modern life hold you back and prevent you from living a meaningful life, and how to put them behind you to start living with purpose With more than 50 penetrating questions of morals, values, and ideals, as well as the revolutionary Purpose Flowchart, Why Am I? will help you unlock and discover the meaning of your life. 1. Language: English. Narrator: T. E. Whitaker. Audio sample: http://samples.audible.de/bk/acx0/016613/bk_acx0_016613_sample.mp3. Digital audiobook in aax.