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Digital Marketing And Advertising Trends In India
35,90 € *
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DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax
Stand: 23.01.2020
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Digital Marketing And Advertising Trends In India
37,00 € *
ggf. zzgl. Versand

DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax AT
Stand: 23.01.2020
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Impact of New Advertising Formats on Interactiv...
81,30 € *
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Digitalization is changing the media landscape by blurring the lines between existing media. Interactive, Digital TV (IDTV) is an outcome of this convergence by merging traditional broadcasting and digital technology. Although IDTV imposes severe threats for advertising professionals in terms of ad skipping, it also offers many new advertising opportunities. This book gives an overview of different advertising effectiveness studies in which the impact of new IDTV advertising formats such as the dedicated advertising location, on screen banners, advergames,... are investigated. The impact of several moderating and mediating variables are investigated more closely.

Anbieter: Dodax AT
Stand: 23.01.2020
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Impact of New Advertising Formats on Interactiv...
79,00 € *
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Digitalization is changing the media landscape by blurring the lines between existing media. Interactive, Digital TV (IDTV) is an outcome of this convergence by merging traditional broadcasting and digital technology. Although IDTV imposes severe threats for advertising professionals in terms of ad skipping, it also offers many new advertising opportunities. This book gives an overview of different advertising effectiveness studies in which the impact of new IDTV advertising formats such as the dedicated advertising location, on screen banners, advergames,... are investigated. The impact of several moderating and mediating variables are investigated more closely.

Anbieter: Dodax
Stand: 23.01.2020
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Fraud Prevention in Online Digital Advertising
54,98 € *
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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Anbieter: Dodax
Stand: 23.01.2020
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Fraud Prevention in Online Digital Advertising
54,98 € *
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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Anbieter: Dodax AT
Stand: 23.01.2020
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Botta, Diane: Aspects of Digital Advertising
5,99 € *
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Erscheinungsdatum: 25.09.2014, Medium: Stück, Einband: Geheftet, Titel: Aspects of Digital Advertising, Titelzusatz: Litterature Review, Auflage: 1. Auflage von 2014 // 1. Auflage, Autor: Botta, Diane, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Kommunikationswissenschaften, Seiten: 12, Gewicht: 35 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Blokdyk, Gerardus: Digital Advertising A Comple...
101,59 € *
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Erscheinungsdatum: 17.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Digital Advertising A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 304, Informationen: Paperback, Gewicht: 443 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Blokdyk, Gerardus: Digital Advertising Accounts...
101,69 € *
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Erscheinungsdatum: 17.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Digital Advertising Accounts A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 314, Informationen: Paperback, Gewicht: 457 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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