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The Persuasive Power of Campaign Advertising , ...
9,95 € *
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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. 1. Language: English. Narrator: Mike DelGaudio. Audio sample: http://samples.audible.de/bk/acx0/032432/bk_acx0_032432_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.09.2020
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Network Advertising: Know the Ways to Attract t...
9,95 € *
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Network marketing advertising is an important way to attract the right kind of leads for the business campaign as in most cases generating the desired revenue cannot only come from the focus on the sales aspects of the business. Get all the info you need here. 1. Language: English. Narrator: Troy McElfresh. Audio sample: http://samples.audible.de/bk/acx0/026267/bk_acx0_026267_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.09.2020
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Instant Profit Guide To Online Digital Ads Mast...
4,99 € *
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Instant  Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020  happened be an  eye-opening year for digital marketers everywhere due to disruption to retail business  caused by  Coronavirus ( Covid 19 Pandemic ) which coincidently  elevated Online business to the next level . Suddenly  many new  Online businesses sprout up everywhere  but   most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant  Profit Guide To Online Digital Ads Mastery  comes jam loaded with •    A beginner’s guide to online advertising types and concepts •    Tips on how to select the right ad network for your business to make sure you are setup for success. •    An overview of the different paid channel pricing models •    An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. •    Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. •    A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. •    A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. •    A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world  are expected to spend  average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online  ads to the media mix has a positive impact on the campaign ROI for all media.

Anbieter: buecher
Stand: 29.09.2020
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Instant Profit Guide To Online Digital Ads Mast...
4,99 € *
ggf. zzgl. Versand

Instant  Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020  happened be an  eye-opening year for digital marketers everywhere due to disruption to retail business  caused by  Coronavirus ( Covid 19 Pandemic ) which coincidently  elevated Online business to the next level . Suddenly  many new  Online businesses sprout up everywhere  but   most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant  Profit Guide To Online Digital Ads Mastery  comes jam loaded with •    A beginner’s guide to online advertising types and concepts •    Tips on how to select the right ad network for your business to make sure you are setup for success. •    An overview of the different paid channel pricing models •    An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. •    Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. •    A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. •    A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. •    A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world  are expected to spend  average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online  ads to the media mix has a positive impact on the campaign ROI for all media.

Anbieter: buecher
Stand: 29.09.2020
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Hey, Whipple, Squeeze This
17,99 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 29.09.2020
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Hey, Whipple, Squeeze This
17,99 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 29.09.2020
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Crawl, Walk, Run (eBook, ePUB)
8,32 € *
ggf. zzgl. Versand

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You'll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).

Anbieter: buecher
Stand: 29.09.2020
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Crawl, Walk, Run (eBook, ePUB)
8,32 € *
ggf. zzgl. Versand

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You'll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).

Anbieter: buecher
Stand: 29.09.2020
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Facebook Advertising 2019: Marketing Your Socia...
9,95 € *
ggf. zzgl. Versand

New to Facebook advertising yet want to run profitable advertisements right from the start?It's not a secret anymore: Knowing how to run Facebook advertisements has never been more profitable than it's today. Yet, most people have only heard about it but have never really had the time to really learn how to run successful FB ads online.Well, if you also have only heard about the power of Facebook advertising and have finally decided to unleash it, you have found exactly what you are looking for!In this easy-to-follow, step-by-step guide, you will not only learn the foundation of Facebook advertising but will also be taught hands-on how you can launch your first FB advertising campaign today!In this beginner-friendly Facebook advertising guide, you will learn:Why Facebook is the single best advertising platform that can make you millions if you know how to run advertisements profitablyHow to find laser-targeted audience for your business that will keep clicking your ads and do exactly what you want them to doHow to structure your Facebook advertising campaigns, so you get the best bang out of your buckHow to unleash the hidden-power of Facebook Groups and drive tons of people to your business for freeThe exact way Facebook-advertising experts analyze their advertising campaignsWhat is Facebook Pixel and how you can set it up, so it fully uses the power of Facebook algorithm (step-by-step guide)How to leverage the genius Facebook algorithm, so it shows your advertisements to the people most likely to buy your products or servicesThe single best way to optimize your Facebook advertisements and quadruple the return on your advertising spendHow to successfully set up your first Facebook advertising campaign (fool-proof, step-by-step guide)Seven tips that will turn your Facebook advertisements from loss-making into cash cowsHere's 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/138247/bk_acx0_138247_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.09.2020
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