Angebote zu "Campaigns" (184 Treffer)

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Hey, Whipple, Squeeze This
17,40 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 14.08.2020
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Hey, Whipple, Squeeze This
17,40 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 14.08.2020
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The Invisible Brand: Marketing in the Age of Au...
19,29 € *
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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 14.08.2020
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The Invisible Brand: Marketing in the Age of Au...
19,29 € *
ggf. zzgl. Versand

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 14.08.2020
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Summary: Confessions of an Advertising Man by D...
9,95 € *
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This is an audio summary of Confessions of an Advertising Man. Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. It contains 11 sections:How to manage an advertising agency How to get clients How to keep clients How to be a good client How to build great campaigns How to write potent copy How to illustrate advertisements and postersHow to make good television commercialsHow to make good campaigns for food products, tourist destinations, and proprietary medicinesHow to rise to the top of the tree Should advertising be abolished? 1. Language: English. Narrator: Kevin Theis. Audio sample: http://samples.audible.de/bk/acx0/127992/bk_acx0_127992_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Instagram Marketing: Tips and Tricks to Start A...
9,95 € *
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Social media marketing is the future. Each year, social media platforms gain more followers, continuing to grow and expand. Instagram is one of them. More than a million businesses and advertisers are already getting things done using Instagram, and it is evident because their campaigns are hard to miss. Advertising on Instagram has become such an indispensable marketing tool because it is among the simplest and most effective ways of reaching your target audience. With millions of users online daily, Instagram has become among the leading social media networks around. Instagram’s popularity and potential have become so hard to ignore that if you’re not on the platform, you’re losing out as a business. But how do you effectively create some of the best advertising campaigns around without falling prey to pitfalls and mistakes along the way?What this manual includes:Save Your BusinessInstagram has proven itself to be the platform and the ideal place for businesses to engage with audiences and customers, to reach out and bring in new customers, and to build that lasting connection vital to the survival of the business. A New EraSince its inception, Instagram has grown into a community that has become difficult for advertisers to ignore. Practical TipsWith the strategies, insights, tactics, and tips that you’re about to unlock within this guide, you are going to learn how to unleash your business’ true advertising potential and dramatically position your advertising campaigns for success.Key Topics:What you can do to get the most out of your Instagram advertisingThe best tips and tricks for your most effective advertising on the social media platformHow to create unstoppable Instagram campaigns How to create more effective videosCommon advertising mistakes you need to avoidLearn Instagram the smart way. Get your copy today! 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/142209/bk_acx0_142209_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Facebook Advertising 2020: Social Media Marketi...
9,95 € *
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Do you want to learn how to use Facebook Ads to grow your business and make the kind of financial success that you’ve always dreamed about?Over half the population on the Earth uses Facebook - that’s billions of people who are waiting to hear about your business and how it can help them. And every day, another person joins the platform. That means that it’s impossible for you to run out of people to market your business or products.If you aren’t using Facebook advertising, you are only holding yourself and your business back from realizing its full potential. This audiobook will teach you everything that you need to know about Facebook advertising from ad design to A/B testing. You’ll learn how to make ad campaigns that turn a profit every time.Some of the things you’ll learn from this audiobook include:What Facebook advertising is and how it can help youHow to make both regular and video ads How to optimize your adsHow to test your adsAnd so much more!Facebook is still the largest social media platform in the world, and learning how to successfully create campaigns on its platform is the best thing you can do for your business. With this book, you’ll learn how to connect with your audience in a real way that will help expand the reach of your company.If you are serious about learning how to use Facebook advertising and want to learn how to make successful ad campaigns, then you need to get this book right now!FAQsIs Facebook advertising necessary?Yes, in our day and age, Facebook advertising is the only one left that can guarantee you real sales.Is Facebook advertising hard to learn?No, Facebook advertising, when taught the right way, is simple to learn and even simpler to run. 1. Language: English. Narrator: Jim Rising. Audio sample: http://samples.audible.de/bk/acx0/202800/bk_acx0_202800_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Campaign-O-Matic!: How Small Businesses Make Bi...
9,95 € *
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Ads are not campaigns and marketing is not advertising. In this book, you'll hear stories of how ads are created into campaigns and where advertising is found within marketing. Find out how local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things.Campaign-O-Matic! demonstrates how to: Find out what is going on in your market, and what your position isDig for that single acorn in your business from which all of your messaging bloomsCombat look-a-like, sound-a-like, and feel-a-like ads so yours is just different enoughFocus your efforts like a laser to get further 1. Language: English. Narrator: Johnny Molson. Audio sample: http://samples.audible.de/bk/acx0/122100/bk_acx0_122100_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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The Persuasive Power of Campaign Advertising , ...
9,95 € *
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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. 1. Language: English. Narrator: Mike DelGaudio. Audio sample: http://samples.audible.de/bk/acx0/032432/bk_acx0_032432_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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