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The Multi-Screen Marketing
37,00 € *
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The effectiveness as a term was examined by academic researchers in the advertising field. However, the advancing form of the discipline implies that studies have been limited and number of major elements remain unsatisfactorily explored. The advertising generates data which examination could lead to improvement in the multi-screen marketing, and enable marketers to better understand and analyse results of specific campaigns. Mentioned issues are crucial components needed to develop and launch an effective digital campaign, however they stay underdeveloped. This book investigates the multi-screen marketing campaigns in order to examine their effectiveness in digital world. In-depth, individual interviews were conducted in order to gain detailed answers in relation to complex issues, representing the experts thinking process and logic. The purpose of this study is to indicate a number of contextual and conceptual insights into new digital advertising discipline and to investigate the effectiveness of multi-channel campaigns in order to deliver a point of reference for further studies to practitioners and scholars alike.

Anbieter: Dodax AT
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
37,00 € *
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This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
Electronic Commerce and Electronic Marketing
35,90 € *
ggf. zzgl. Versand

This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Assessing the Relative Performance of Online Ad...
30,80 € *
ggf. zzgl. Versand

Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
Assessing the Relative Performance of Online Ad...
29,90 € *
ggf. zzgl. Versand

Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA.

Anbieter: Dodax
Stand: 23.01.2020
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Storytelling in all Aspects
41,95 € *
ggf. zzgl. Versand

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

Anbieter: Dodax
Stand: 23.01.2020
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Storytelling in all Aspects
42,95 € *
ggf. zzgl. Versand

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

Anbieter: Dodax AT
Stand: 23.01.2020
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Hey, Whipple, Squeeze This
18,42 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.* Turn great ideas into successful campaigns* Work effectively in all media channels* Avoid the kill shots that will sink any campaign* Protect your work* Succeed without selling outToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Hey, Whipple, Squeeze This
18,42 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.* Turn great ideas into successful campaigns* Work effectively in all media channels* Avoid the kill shots that will sink any campaign* Protect your work* Succeed without selling outToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot