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Mirror Images
94,95 € *
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Mirror Images: Popular Culture and Education is the first international and multidisciplinary effort to coalesce knowledge on education and popular culture studied as broad phenomena and not as a collection of case studies. In this volume, popular culture has been thematically treated as it appears in a variety of media, including movies, digital games, advertising, television, popular songs, and the internet. The book considers education in both formal and informal settings, and looks critically at the accepted dichotomy between education and popular culture. It argues that popular culture is capable of educating and that education shares many characteristics with popular culture, and tries to overcome these dichotomous relationships while also trying to clarify the reciprocal effects between the two. The book calls disciplinary and media boundaries into question in an effort to widen the possibility of enlarging the vocabulary and the verbs of all that stays unnamed by what is considered knowledge.

Anbieter: Dodax
Stand: 23.01.2020
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Mirror Images
97,95 € *
ggf. zzgl. Versand

Mirror Images: Popular Culture and Education is the first international and multidisciplinary effort to coalesce knowledge on education and popular culture studied as broad phenomena and not as a collection of case studies. In this volume, popular culture has been thematically treated as it appears in a variety of media, including movies, digital games, advertising, television, popular songs, and the internet. The book considers education in both formal and informal settings, and looks critically at the accepted dichotomy between education and popular culture. It argues that popular culture is capable of educating and that education shares many characteristics with popular culture, and tries to overcome these dichotomous relationships while also trying to clarify the reciprocal effects between the two. The book calls disciplinary and media boundaries into question in an effort to widen the possibility of enlarging the vocabulary and the verbs of all that stays unnamed by what is considered knowledge.

Anbieter: Dodax AT
Stand: 23.01.2020
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Racial and Ethnic Identities in the Media
118,45 € *
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This volume examines the role and representation of 'race' and ethnicity in the media with particular emphasis on the United States. It highlights contemporary work that focuses on changing meanings of racial and ethnic identity as they are represented in the media, television and film, digital and print media are under examination. Through fourteen innovative and interdisciplinary case studies written by a team of internationally based contributors, the volume identifies ways in which ethnic, racial, and national identities have been produced, reproduced, stereotyped, and contested. It showcases new emerging theoretical approaches in the field, and pays particular attention to the role of race, ethnicity, and national identity, along with communal and transnational allegiances, in the making of identities in the media. The topics of the chapters range from immigrant newspapers and gangster cinema to ethnic stand-up comedy and the use of 'race' in advertising.

Anbieter: Dodax
Stand: 23.01.2020
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Mirror Images
33,95 € *
ggf. zzgl. Versand

Mirror Images: Popular Culture and Education is the first international and multidisciplinary effort to coalesce knowledge on education and popular culture studied as broad phenomena and not as a collection of case studies. In this volume, popular culture has been thematically treated as it appears in a variety of media, including movies, digital games, advertising, television, popular songs, and the internet. The book considers education in both formal and informal settings, and looks critically at the accepted dichotomy between education and popular culture. It argues that popular culture is capable of educating and that education shares many characteristics with popular culture, and tries to overcome these dichotomous relationships while also trying to clarify the reciprocal effects between the two. The book calls disciplinary and media boundaries into question in an effort to widen the possibility of enlarging the vocabulary and the verbs of all that stays unnamed by what is considered knowledge.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
Mirror Images
32,95 € *
ggf. zzgl. Versand

Mirror Images: Popular Culture and Education is the first international and multidisciplinary effort to coalesce knowledge on education and popular culture studied as broad phenomena and not as a collection of case studies. In this volume, popular culture has been thematically treated as it appears in a variety of media, including movies, digital games, advertising, television, popular songs, and the internet. The book considers education in both formal and informal settings, and looks critically at the accepted dichotomy between education and popular culture. It argues that popular culture is capable of educating and that education shares many characteristics with popular culture, and tries to overcome these dichotomous relationships while also trying to clarify the reciprocal effects between the two. The book calls disciplinary and media boundaries into question in an effort to widen the possibility of enlarging the vocabulary and the verbs of all that stays unnamed by what is considered knowledge.

Anbieter: Dodax
Stand: 23.01.2020
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Handbook of Research on Digital Media and Adver...
260,79 € *
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Erscheinungsdatum: 31.07.2010, Medium: Buch, Einband: Gebunden, Titel: Handbook of Research on Digital Media and Advertising, Titelzusatz: User Generated Content Consumption, Redaktion: Burns, Neal M. // Daugherty, Terry // Eastin, Matthew S., Verlag: Information Science Reference, Sprache: Englisch, Schlagworte: COMPUTERS // Interactive & Multimedia, Rubrik: Hardware, Seiten: 772, Informationen: 13:B&W 8.5 x 11 in or 280 x 216 mm Case Laminate on White w/Gloss Lam, Gewicht: 2161 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Ecomedia
48,17 € *
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Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings, the book addresses ecological meanings encoded in media texts, the environmental impacts of media production, and the relationships between media and cultural perceptions of the environment.Each chapter introduces a distinct type of media, addressing it in a theoretical overview before engaging with specific case studies. In this way, the book provides an accessible introduction to each form of media as well as a sophisticated analysis of relevant cases. The book includes contributions from a combination of new voices and well-established media scholars from across the globe who examine the basic concepts and key issues of ecomedia studies. The concepts of "frames,""flow", and "convergence" structure a dynamic collection divided into three parts. The first part addresses traditional visual texts, such as comics, photography, and film. The second part of the book addresses traditional broadcast media, such as radio, and television, and the third part looks at new media, such as advertising, video games, the internet, and digital renderings of scientific data.In its breadth and scope, Ecomedia: Key Issues presents a unique survey of rich scholarship at the confluence of Media Studies and Environmental Studies. The book is written in an engaging and accessible style, with each chapter including case studies, discussion questions and suggestions for further reading.

Anbieter: Dodax
Stand: 23.01.2020
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Social Marketing in Action
70,51 € *
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This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.While social marketing is a growing field evidenced by the formation of associations and an increase in academic courses and programs at various universities around the world, there is still considerable confusion surrounding the field in which social marketing is mistaken for digital or social media marketing or social advertising. This textbook is structured to help combat this misconception. It is presented in five parts. Part I clearly and concisely explains the practice of social marketing in five chapters. This includes coverage of key social marketing concepts such as macro and upstream social marketing, ethics, formative and evaluative research, and theories used in social marketing.Parts II-V feature 24 social marketing case studies presented with a clear, consistent structure that includes:· Background· SWOT· Objectives· Target audience· Barriers and benefits· Competition· Positioning· Research· The 4 P's· Evaluation· DiscussionThis format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book. This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:- Upstream vs. downstream social marketing, SWOT, competition- Fundamentals of social marketing, ethics- Formative and Evaluative Research- Theories applied in social marketing- A historical perspective on social marketingPart II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes:- Background - Positioning- SWOT - Research- Objectives - The 4 P's- Target audience - Evaluation- Barriers and benefits - Discussion- CompetitionThis format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Anbieter: Dodax
Stand: 23.01.2020
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Social Marketing in Action
72,50 € *
ggf. zzgl. Versand

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.While social marketing is a growing field evidenced by the formation of associations and an increase in academic courses and programs at various universities around the world, there is still considerable confusion surrounding the field in which social marketing is mistaken for digital or social media marketing or social advertising. This textbook is structured to help combat this misconception. It is presented in five parts. Part I clearly and concisely explains the practice of social marketing in five chapters. This includes coverage of key social marketing concepts such as macro and upstream social marketing, ethics, formative and evaluative research, and theories used in social marketing.Parts II-V feature 24 social marketing case studies presented with a clear, consistent structure that includes:· Background· SWOT· Objectives· Target audience· Barriers and benefits· Competition· Positioning· Research· The 4 P's· Evaluation· DiscussionThis format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book. This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:- Upstream vs. downstream social marketing, SWOT, competition- Fundamentals of social marketing, ethics- Formative and Evaluative Research- Theories applied in social marketing- A historical perspective on social marketingPart II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes:- Background - Positioning- SWOT - Research- Objectives - The 4 P's- Target audience - Evaluation- Barriers and benefits - Discussion- CompetitionThis format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot