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Digital Marketing Strategy
25,28 € *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 14.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 14.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
ggf. zzgl. Versand

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 14.08.2020
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The Advertising Effect , Hörbuch, Digital, 1, 5...
9,95 € *
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Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Nigel Carrington. Audio sample: http://samples.audible.de/bk/adbl/020477/bk_adbl_020477_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Neuro Design (eBook, ePUB)
15,77 € *
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COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 14.08.2020
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Neuro Design (eBook, ePUB)
15,77 € *
ggf. zzgl. Versand

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 14.08.2020
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Positioning: The Battle for Your Mind (1st Edit...
9,95 € *
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Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers. 1. Language: English. Narrator: Jack Trout. Audio sample: http://samples.audible.de/bk/acx0/169150/bk_acx0_169150_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Dropshipping and Facebook Advertising: Discover...
9,95 € *
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Would you like to start an online business that makes money without manufacturing products or holding inventory? If so, pay attention.This is a two-in-one audiobook bundle consisting of:Dropshipping (Business and Money, Book 5) Facebook Advertising (Business and Money, Book 4)In Part I of this audiobook, Dropshipping, you'll discover: How to start your own dropshipping business How the supply chain and fulfillment process works Potential sales channel for your dropshipping business How to do niche research and select winning products How to find reliable suppliers and manufacturersHow to manage multiple suppliers How to deal with security and fraud issuesAnd much, much more!In Part II of this audiobook, Facebook Advertising, you'll discover:What the Facebook advertising platform has to offer and why you need to get on board today How to open a secure business page using two-layer permission model How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low How to set up a highly converting sales funnel A case study that shows you how you can make $10,000+ each month with Facebook advertising And much, much more!If you're ready to take charge of your financial future, grab your copy of this audiobook now!PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Randal Schaffer. Audio sample: http://samples.audible.de/bk/acx0/135102/bk_acx0_135102_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Changing the Game: How Video Games are Transfor...
9,95 € *
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Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities--and avoid the pitfallsUse gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studiesChannel the passion of your user communitiesHelp your customers improve your products and services--and have fun doing itWhat gamers do better than computers, 1. Language: English. Narrator: Stow Lovejoy. Audio sample: http://samples.audible.de/bk/adbl/000633/bk_adbl_000633_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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