Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this newand budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. The aim of this book is to give an opinion on the appropriateness of use of internet and social media marketing by Costa Coffee in the emerging Russian market in Moscow, and to improve the competitiveness of Russian Costa Coffee by using an integrated approach to marketing.The analysis should help shed some light on this newand exciting advertising environment, and should be especially useful to professionals in Digital Marketing and Communications fields.
Make more money? Really? Oh yea! Almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong. Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds. Why rely on the same advertising methods everybody uses? Why trust your business's lifeblood - customers - to random attempts to promote your coffee shop? Stop the insanity! It's time for you to change if you want to make a lot of money in the coffee business. It's time for you to change now. 1. Language: English. Narrator: Greg Perry. Audio sample: http://samples.audible.de/bk/acx0/011558/bk_acx0_011558_sample.mp3. Digital audiobook in aax.
In this issue: "Rebooting YouTube": Susan Wojcicki built google into a 5 billion dollar advertising giant. Now she’s running YouTube. Her job – do it again. "The Multimillion Dollar Quest to Brew the Perfect Cup of Coffee": Coffee crusaders, backed by caffeine-buzzed venture capitalists, are taking aim at Starbucks with a seven-dollar cup of joe. "How Flashy Hotelier Sam Nazarian Is Shaking Up Las Vegas": A nightclub impresario has teamed up with a series of big names in an effort to rethink the hospitality business. "Back to Square One": An update on a startup that promised to transform the credit and finance industry with a sweeping, digitized vision of the future. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/140901/pe_fast_140901_sample.mp3. Digital audiobook in aax.
Why is red meat red? How do they decaffeinate coffee? Do you wish you understood the science of food but don't want to plow through dry, technical books? In What Einstein Told His Cook, University of Pittsburgh chemistry professor emeritus and award-winning Washington Post food columnist Robert L. Wolke provides reliable and witty explanations for your most burning food questions, while debunking misconceptions and helping you interpret confusing advertising and labeling. A finalist for both the James Beard Foundation and IACP Awards for best food reference, What Einstein Told His Cook engages cooks and chemists alike. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/tant/002386/bk_tant_002386_sample.mp3. Digital audiobook in aax.
In 1963, 30-year-old Friedman - who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer - opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time. Later shortened to the Improv, its first West 44th Street location in a seedy section of Manhattan's Hell's Kitchen had previously been a Vietnamese restaurant. Initially attracting the likes of Judy Garland, Liza Minnelli, Albert Finney, Christopher Plummer, and Jason Robards, as well as a couple of then-unknowns named Dustin Hoffman and Bette Midler, Friedman's new venture was an instant hit. But while it drew near-capacity crowds almost from day one, it wasn't until comedians began dropping by to try out new material that the Improv truly hit its stride, not only becoming the first venue ever to present live stand-up in a continuous format, but in the process reinventing the art form and creating the template for all other comedy clubs that followed. 1. Language: English. Narrator: Johnny Heller. Audio sample: http://samples.audible.de/bk/tant/008547/bk_tant_008547_sample.mp3. Digital audiobook in aax.
Starring the cream of UK writer/performers and comedians over its lifetime, including Simon Pegg, Sue Perkins, Miranda Hart, Nick Frost, Bill Bailey and Armando Iannucci, this is the complete and utter award-winning silly panel game that's not about music, sport, advertising or hats. The show was written by the writers of Friday Night Armistice and Black Books and was described by The Guardian as “good enough to be the successor to I'm Sorry I Haven't a Clue". Plus bonus series King Stupid that launched the whole thing, starring Sue Perkins, Simon Pegg, Morwenna Banks and Peter Baynham, the brains behind I'm Alan Partridge and Sacha Baron-Cohen's cowriter. Hear them as they spend a whole series trying to decide which stall they'd like to see at a village fete and decide it's a toss-up between Paint the Face of a Child on a Tiger stall and a Get the Angry Bear Down from the Cross competition. Meanwhile, they'll be discussing such vital issues as how to beat crime and how to sip coffee through a sausage, and they'll also be pondering the question "if an apple a day keeps the doctor away, what does a watermelon a minute do?" 1. Language: English. Narrator: Simon Pegg, Sue Perkins, Miranda Hart, Nick Frost, Bill Bailey, Armando Iannucci, full cast, Morwenna Banks. Audio sample: http://samples.audible.de/bk/rhuk/003084/bk_rhuk_003084_sample.mp3. Digital audiobook in aax.
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all. 1. Language: English. Narrator: Barrett Whitener. Audio sample: http://samples.audible.de/bk/gdan/000100/bk_gdan_000100_sample.mp3. Digital audiobook in aax.
This book is like having coffee with an award-winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within this audiobook, you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price", why some customers remain loyal while others leave as soon as they get a better deal, and the number-one most important thing about branding that most small businesses forget. Inspired by real-life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff, and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. This guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already. 1. Language: English. Narrator: Art Nemeth. Audio sample: http://samples.audible.de/bk/acx0/142337/bk_acx0_142337_sample.mp3. Digital audiobook in aax.