This long-awaited sequel provides on-demand inspiration for time-challenged creatives. Feeling uninspired? If you’re a creative professional - or just someone who’d like to be more creative in your work and daily life - look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality and even ice hockey, many of whom have never before been profiled in print. Howe explores the creative process and conceptualization, delving into what to do when creativity is lacking. Graphic designers, industrial designers, architects, artists, advertising people, businesspeople, students, and anyone seeking inspiration will appreciate this much-anticipated sequel to Designers Don’t Read, returning to it again and again for sparks of on-demand inspiration and innovation. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/adbl/008469/bk_adbl_008469_sample.mp3. Digital audiobook in aax.
Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design "as a system, as a way of thinking, as almost a life style". Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear a "10-year commitment to make everything we do for every client a gift". If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a "daily devotional" for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting! 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/adbl/008470/bk_adbl_008470_sample.mp3. Digital audiobook in aax.
Narrative Advertising Models and Conceptualization in the Digital Age ab 192.99 EURO