The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Would you like to start an online business that makes money without manufacturing products or holding inventory? If so, pay attention.This is a two-in-one audiobook bundle consisting of:Dropshipping (Business and Money, Book 5) Facebook Advertising (Business and Money, Book 4)In Part I of this audiobook, Dropshipping, you'll discover: How to start your own dropshipping business How the supply chain and fulfillment process works Potential sales channel for your dropshipping business How to do niche research and select winning products How to find reliable suppliers and manufacturersHow to manage multiple suppliers How to deal with security and fraud issuesAnd much, much more!In Part II of this audiobook, Facebook Advertising, you'll discover:What the Facebook advertising platform has to offer and why you need to get on board today How to open a secure business page using two-layer permission model How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low How to set up a highly converting sales funnel A case study that shows you how you can make $10,000+ each month with Facebook advertising And much, much more!If you're ready to take charge of your financial future, grab your copy of this audiobook now!PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Randal Schaffer. Audio sample: http://samples.audible.de/bk/acx0/135102/bk_acx0_135102_sample.mp3. Digital audiobook in aax.
Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.
Online Marketing includes:Network Marketing: The Real Strategy That Converts People into CustomersCopywriting: The Writing That Converts People into CustomersFacebook Advertising: The Real Steps to Create Ads That Convert People into CustomersWith this book you can create a sustainable business for decades with network marketing, optimize it with the right copywriting, and accelerate your business with the right strategies of Facebook ads, even if Facebook changes its algorithm. Absolutely necessary if you want a sustainable business that generates ROI. Network Marketing:This audiobook lists and elaborates on the most important questions to ask when developing a web page for your business so that you leave no stone unturned with regards to your online marketing strategy. It is time to eliminate harmful and useless strategies from your network marketing approach and delve into the best strategies for the modern digital age. Maximize your business potential with the very best audiobook available on the topic of network marketing and gain new customers for your business! So, dive in and buy this business-boosting book today! If you follow the instructions, you will only succeed! Here you will find: How to build a viable online web page for your business and the best tips for creating a clear user interfaceThe value of refraining from creating closed-group profiles on Facebook for your business strategyWhy merging your YouTube channel and Facebook profile will amount to substantial gains in audience exposure and revenueAnd much more....Copywriting:How to convert people into customers with copywriting. Learn what really can convert a potential customer into a real customer. This book lays out the basic simple principles that allow business owners, even those with no writing expe 1. Language: English. Narrator: Mike Davis. Audio sample: http://samples.audible.de/bk/acx0/154339/bk_acx0_154339_sample.mp3. Digital audiobook in aax.
Midlife Business Ideas - Niche Websites: How to Create and Monetize a Niche Website Through Affiliate Marketing, Advertising, and Information Products to Generate a Passive Income is perfect for the midlife person who’s looking to earn passive income as a means to financial freedom or just a few extra bucks on the side. Niche websites are beginner-friendly with an easy learning curve and immense benefits. This audiobook is perfect for those with a beginning level or expert level of tech experience. It walks you through the process of creating your own niche website to bring in profits to help you reach your financial goals.Utilizing easy-to-understand language and concise action steps, by the time you finish listening you will know: How niche websites are different from authority websitesThe two strategies you can use when determining how to select a topic for your niche websiteThe best topics to include when writing on your niche websiteThe costs involved in setting up your niche website as well as how to set one up for free if you don’t have any moneyQuick steps on how to set up your niche website and the best software to use when doing soWhy you should consider creating a portfolio of diverse niche websites once you understand the process behind creating oneAll the lucrative ways you can make money from your website, whether through affiliate marking, ad revenue, or selling your own productsAnd effectively using YouTube as a traffic source generator as a bonus chapter!This audiobook will help you start your very own niche website and then potentially create your own portfolio of niche websites. 1. Language: English. Narrator: Adam Hebert. Audio sample: http://samples.audible.de/bk/acx0/145611/bk_acx0_145611_sample.mp3. Digital audiobook in aax.
Facebook Marketing and Advertising: The Ultimate Guide for Beginners and Startups will teach you everything you need to know about advertising your business or brand on Facebook! This audiobook will discuss in detail how to: Create eye-catching advertisements - from image ads to video ads, and more! Create a target audience - we will teach you how to identify the demographics that are important to you, and how to reach them directly and efficiently! Track the progress and success of your ad campaign - learn how to tailor your ads to the preferences of your audience! Create and maintain an advertising budget that fits your needs - learn how to adjust that budget throughout your ad campaign! Communicate with your audience - learn how to engage with your audience through your advertisements, your Facebook page, and even through Facebook Messenger! Take the marketing and advertising of your small business or brand into your own hands! Don't pay an advertising company to do what you can do for yourself! With this audiobook, you are sure to learn everything you need to know about how to advertise successfully on Facebook, as well as how to use the Facebook Ads Manager. While there are many other books available on this subject, we are confident that this audiobook will be the most helpful for our listeners. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/111720/bk_acx0_111720_sample.mp3. Digital audiobook in aax.
Social media marketing is the future. Each year, social media platforms gain more followers, continuing to grow and expand. Instagram is one of them. More than a million businesses and advertisers are already getting things done using Instagram, and it is evident because their campaigns are hard to miss. Advertising on Instagram has become such an indispensable marketing tool because it is among the simplest and most effective ways of reaching your target audience. With millions of users online daily, Instagram has become among the leading social media networks around. Instagram’s popularity and potential have become so hard to ignore that if you’re not on the platform, you’re losing out as a business. But how do you effectively create some of the best advertising campaigns around without falling prey to pitfalls and mistakes along the way?What this manual includes:Save Your BusinessInstagram has proven itself to be the platform and the ideal place for businesses to engage with audiences and customers, to reach out and bring in new customers, and to build that lasting connection vital to the survival of the business. A New EraSince its inception, Instagram has grown into a community that has become difficult for advertisers to ignore. Practical TipsWith the strategies, insights, tactics, and tips that you’re about to unlock within this guide, you are going to learn how to unleash your business’ true advertising potential and dramatically position your advertising campaigns for success.Key Topics:What you can do to get the most out of your Instagram advertisingThe best tips and tricks for your most effective advertising on the social media platformHow to create unstoppable Instagram campaigns How to create more effective videosCommon advertising mistakes you need to avoidLearn Instagram the smart way. Get your copy today! 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/142209/bk_acx0_142209_sample.mp3. Digital audiobook in aax.
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative, and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the 19th-century showman P. T. Barnum to the 20th-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves, and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticize its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. 1. Language: English. Narrator: Paul Feldwick. Audio sample: http://samples.audible.de/bk/acx0/176280/bk_acx0_176280_sample.mp3. Digital audiobook in aax.
Social Media Marketing: Build Your Brand Learning How to Advertise on Facebook, Instagram, YouTube and LinkedInDid you know that advertising is a simple way to make some money easily? Did you know that you can use your personal social account to do it? Would you like to discover how to have an income from this practice? Then just keep reading!With over 2 million monthly advertisers, more businesses are realizing how effective Instagram and Facebook advertising can be!Whether you’re looking to grow your Instagram or Facebook account, make sales, or drive more traffic to your website, a creative and well-targeted ad campaign can drive great results. The number of monthly active users on Instagram and Facebook has skyrocketed in recent years, and there’s a good chance your target customers are on there too! Younger audiences in the 18-29 range are particularly well-established on those social.Paid advertising on Facebook and Instagram seems to be one of the most immediate ways to impact the reach of your content.In this bundle, we’ll share with you everything you need to know about Facebook and Instagram Ads to get your campaigns up and running as well as all, we’ve learned from our own experiences.Here it what you will find in Instagram Advertising: What is advertising and how people use it How important is social media and how it is affected by advertising Which are the basic concept of advertising Best ways to plan your content Here it is what you will find in Facebook Advertising : How to set up a business social account Tips to set up a good ads campaign How to create marketing funnels, the high target audience Best ways to create relevant posts that attract audience ...and much more!Getting started with Instagram and Facebook advertising is easy, quick, and could make a real difference t 1. Language: English. Narrator: Lyle Clay Willison, Diehl Stacey. Audio sample: http://samples.audible.de/bk/acx0/182031/bk_acx0_182031_sample.mp3. Digital audiobook in aax.