Angebote zu "Data" (140 Treffer)

Kategorien

Shops

Data in Digital Advertising
19,49 € *
ggf. zzgl. Versand

Data in Digital Advertising ab 19.49 € als Taschenbuch: Understand the Data Landscape and Design a Winning Strategy. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 29.09.2020
Zum Angebot
McAfee AntiVirus Plus (1 Device, 1 Year) - PC, ...
5,72 € *
ggf. zzgl. Versand

McAfee Antivirus Plus is a professional software designed to protect your device from the harmful activity of viruses, malware, trojans, and other deleterious programs. Set up an impenetrable defense and enjoy the risk-free experience while browsing the web and doing your everyday tasks. Take a much safer approach to the digital world – sidestep the attack right before it occurs.Award Winning AntivirusMcAfee Antivirus Plus is an award-winning antivirus designed to fight most types of malicious software. As such it comes with a variety of defensive features developed with passion by the professionals. This includes an Internet SiteAdvisor which helps you to avoid potentially unsafe websites, easy management of the home network to quickly check connected devices and fix potential security issues, and even an anti-spam filter.McAfee Antivirus Plus also utilizes a safe banking module which encrypts sensitive data and protects your privacy online.Ransomware & Web browsing ProtectionMcAfee Antivirus Plus comes with a variety of features which help to keep your device free from malicious software. One type of such software is ransomware, which is one of the most popular threat lately. Ransomware encrypts your data and refuses you to access it until you pay hackers a several hundred dollar ransoms. This is a serious threat which was able to hit and paralyze governmental institutions and hospitals in the past.Performance OptimizationMcAfee Antivirus Plus not only provides an additional layer of safety but also helps to optimize the computer’s performance. By blocking the annoying banners and advertising pop-ups, as well as removing unnecessary files from your drive, the software makes your device work faster and smoother, especially when browsing the web.McAfee Antivirus Plus also disables automatic playback of videos on the websites you visit, reducing the bandwidth usage, which may be particularly useful if your ISP caps the amount of data you may utilize monthly.

Anbieter: G2A
Stand: 29.09.2020
Zum Angebot
The Invisible Brand: Marketing in the Age of Au...
19,29 € *
ggf. zzgl. Versand

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
The Invisible Brand: Marketing in the Age of Au...
19,29 € *
ggf. zzgl. Versand

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
Digitalisierung im Recruiting
32,99 € *
ggf. zzgl. Versand

Nutzen Sie mit diesem Buch das Digital Recruiting für Ihr UnternehmenWie können die Möglichkeiten der Digitalisierung im Bereich des Recruitings genutzt werden? Dieser und vieler weiterer Fragen zum Thema Digital Recruiting geht Tim Verhoeven in diesem Buch auf den Grund. Mit vielen Beispielen aus der Praxis gibt er einen Überblick über die Entwicklungen der vergangenen Jahre und einen Ausblick auf technische Entwicklungen, die das Recruiting in den nächsten Jahren revolutionieren. Er geht dabei unter anderem auf Chatbots, Programmatic Advertising, Big Data, Candidate Experience Verfahren und Online-Assessments ein. Das Buch über das Digital Recruiting richtet sich an:- Personalmanager- Recruiter- Arbeitgeber- StudierendeDer Autor liefert spannendes Fachwissen und verliert den Bezug zur Praxis nie aus den Augen.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
Digitalisierung im Recruiting
33,92 € *
ggf. zzgl. Versand

Nutzen Sie mit diesem Buch das Digital Recruiting für Ihr UnternehmenWie können die Möglichkeiten der Digitalisierung im Bereich des Recruitings genutzt werden? Dieser und vieler weiterer Fragen zum Thema Digital Recruiting geht Tim Verhoeven in diesem Buch auf den Grund. Mit vielen Beispielen aus der Praxis gibt er einen Überblick über die Entwicklungen der vergangenen Jahre und einen Ausblick auf technische Entwicklungen, die das Recruiting in den nächsten Jahren revolutionieren. Er geht dabei unter anderem auf Chatbots, Programmatic Advertising, Big Data, Candidate Experience Verfahren und Online-Assessments ein. Das Buch über das Digital Recruiting richtet sich an:- Personalmanager- Recruiter- Arbeitgeber- StudierendeDer Autor liefert spannendes Fachwissen und verliert den Bezug zur Praxis nie aus den Augen.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
The Psychology of Advertising (eBook, PDF)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
The Psychology of Advertising (eBook, ePUB)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot
The Psychology of Advertising (eBook, PDF)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 29.09.2020
Zum Angebot