This is an audio summary of Confessions of an Advertising Man. Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. It contains 11 sections:How to manage an advertising agency How to get clients How to keep clients How to be a good client How to build great campaigns How to write potent copy How to illustrate advertisements and postersHow to make good television commercialsHow to make good campaigns for food products, tourist destinations, and proprietary medicinesHow to rise to the top of the tree Should advertising be abolished? 1. Language: English. Narrator: Kevin Theis. Audio sample: http://samples.audible.de/bk/acx0/127992/bk_acx0_127992_sample.mp3. Digital audiobook in aax.
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again. 1. Language: English. Narrator: Paul Jones. Audio sample: http://samples.audible.de/bk/acx0/096968/bk_acx0_096968_sample.mp3. Digital audiobook in aax.
Please note: This is a summary and analysis of Ogilvy on Advertising, not the original book. This summary and analysis is not endorsed by or affiliated with the original author. Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget. 1. Language: English. Narrator: Stephen Aulridge Jr.. Audio sample: http://samples.audible.de/bk/acx0/099166/bk_acx0_099166_sample.mp3. Digital audiobook in aax.
Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book. Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". 1. Language: English. Narrator: Core Media Productions. Audio sample: http://samples.audible.de/bk/bill/000005/bk_bill_000005_sample.mp3. Digital audiobook in aax.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Nigel Carrington. Audio sample: http://samples.audible.de/bk/adbl/020477/bk_adbl_020477_sample.mp3. Digital audiobook in aax.
This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc. 1. Language: English. Narrator: Ty Carthage. Audio sample: http://samples.audible.de/bk/acx0/042845/bk_acx0_042845_sample.mp3. Digital audiobook in aax.
In this issue:"A Change of Mind" by Bonnie Rochman. "Kindergarten for Computers" by Will Knight. "Are Young Athletes Risking Brain Damage?" by Amanda Schaffer. "Hot and Violent" by David Rotman. "Stop Emissions!" by Ken Caldeira. "A Sensible Climate Policy" by Richard Martin. "The End of Internet Advertising as We've Known It" by Doc Searls. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/160101/pe_trev_160101_sample.mp3. Digital audiobook in aax.
In this wide-ranging, brilliantly researched work, David S. Reynolds traces the factors that made Uncle Tom’s Cabin the most influential novel ever written by an American. Upon its 1852 publication, the novel’s vivid depiction of slavery polarized its American readership, ultimately widening the rift that led to the Civil War. Reynolds also charts the novel’s afterlife - including its adaptation into plays, films, and consumer goods - revealing its lasting impact on American entertainment, advertising, and race relations. 1. Language: English. Narrator: Daniel May. Audio sample: http://samples.audible.de/bk/adbl/012327/bk_adbl_012327_sample.mp3. Digital audiobook in aax.
Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never in the history of our society have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. I’ve consumed the book a dozen times, and each time I pick up a new insight or piece of wisdom from it. It’s less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset. I encourage you to listen and re-listen to this book a dozen times, too. I can realistically promise you that you’ll glean some new wisdom from Obvious Adams each time you listen again. 1. Language: English. Narrator: Don Amodio. Audio sample: http://samples.audible.de/bk/acx0/142347/bk_acx0_142347_sample.mp3. Digital audiobook in aax.