Angebote zu "Development" (122 Treffer)

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Managing Digital Enterprise
85,58 € *
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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:- Foundation of Digital Enterprise- Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation- B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems- Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Anbieter: Dodax AT
Stand: 23.01.2020
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Development Report on China's New Media
121,98 € *
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In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax
Stand: 23.01.2020
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Development Report on China's New Media
121,98 € *
ggf. zzgl. Versand

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax AT
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
37,00 € *
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This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax AT
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
35,90 € *
ggf. zzgl. Versand

This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax
Stand: 23.01.2020
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Transformational Products
30,80 € *
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In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.

Anbieter: Dodax AT
Stand: 23.01.2020
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Uber Agency
46,30 € *
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High Quality Content by WIKIPEDIA articles! Uber is an award-winning integrated creative agency based in Sheffield South Yorkshire, England. They specialise in all aspects of creative advertising, brand development, design and digital, as well as production services for all areas of television, radio and print. The company was founded in December 2003 by Greg Clark (Managing Director), Richard Benjamin (Managing Director) and PJ Broadberry (Financial Director). Each partner had extensive experience and success in the world of advertising. The agency began with 12 staff and now has 19 (as of 2009). Uber have specialisms in the entertainment industry, working heavily with the video games and movie industries. They also work extensively in the retail sector with some of the UK's biggest high street brands. Their recent expansion into the electronics sector along with strengthening their internal digital department shows an agency with much variety.

Anbieter: Dodax AT
Stand: 23.01.2020
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Personalized Advertising
50,40 € *
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As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal research conducted via a statistical survey will analyze and comprehend the consumer's attitude towards this development.

Anbieter: Dodax AT
Stand: 23.01.2020
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Poly-Modeling with 3ds Max
45,20 € *
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Learn how to create professional models for advertising on TV and the web. Blending real-world experience and the technical aspects of poly-modeling, this book shows how to ultimately create content in a dynamic, efficient manner.This collection of tips, tricks and techniques will give you the freedom to determine the edge flow and overall mass of your models through this free-form digital sculpting method. The accompanying website offers instructional files that show the models in progressive stages of development. In addition there is a free user forum for interactive feedback and information.

Anbieter: Dodax AT
Stand: 23.01.2020
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