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The New World of Transitioned Media
142,99 € *
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The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Anbieter: Dodax AT
Stand: 23.01.2020
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The Invisible Brand: Marketing in the Age of Au...
19,99 € *
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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 23.01.2020
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The Invisible Brand: Marketing in the Age of Au...
19,99 € *
ggf. zzgl. Versand

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

Anbieter: buecher
Stand: 23.01.2020
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Market Driven Political Advertising
53,49 € *
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Market Driven Political Advertising ab 53.49 € als gebundene Ausgabe: Social Digital and Mobile Marketing. Auflage 2018. Aus dem Bereich: Bücher, Politik & Gesellschaft,

Anbieter: hugendubel
Stand: 23.01.2020
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Paid Attention: Innovative Advertising for a Di...
9,95 € *
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Persuasion: How to Sell and Advertise in a Conv...
9,95 € *
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Learn the secrets of advertising and selling by persuading people the right way.We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:How you can trigger emotions to get people to take out their credit card and buy from youAttitudes and perceptions that have an impact on our way of thinkingHow our view of the world determines our decisionsAdjusting messages and advertising campaigns to create a desire in people and meet their needsGovernment persuasion techniques through advertising and propagandaSpecific Internet strategies to sell more and better, and generate more revenue and customer satisfaction 1. Language: English. Narrator: Stephen Low. Audio sample: http://samples.audible.de/bk/acx0/108995/bk_acx0_108995_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Joe Vitale - How Passion Drives Everything: Con...
9,95 € *
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Joe Vitale is one of the featured teachers in the hit movie The Secret and an all-round marketing genius. In a world which overdoses daily on advertising and marketing messages, you have to know how to stand out and make your message so compelling that every other message pales into insignificance. Joe talks about passion and what has driven him to become one of the great marketers of the modern era. This interview may contain references to dates, events, etc., that have already taken place - these references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations. 1. Language: English. Narrator: Chris Attwood. Audio sample: http://samples.audible.de/sp/insp/000095/sp_insp_000095_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Storynomics , Hörbuch, Digital, 1, 387min
9,95 € *
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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.  1. Language: English. Narrator: Robert Mckee, Thomas Gerace. Audio sample: http://samples.audible.de/bk/hach/004280/bk_hach_004280_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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The Invisible Brand: Marketing in the Age of Au...
9,95 € *
ggf. zzgl. Versand

Marketers are harnessing the enormous power of AI to drive unprecedented results  The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.  The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift - while delivering the information and insight you need to stay ahead of the game.  Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines, and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.  As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal - and capitalizing on it with AI. 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/adbl/034112/bk_adbl_034112_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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