Erscheinungsdatum: 07/2018, Medium: Buch, Einband: Gebunden, Titel: Market Driven Political Advertising, Titelzusatz: Social, Digital and Mobile Marketing, Auflage: 2018, Autor: Hughes, Andrew, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Britannien // Brite // Britisch // Großbritannien // Amerika // USA // Vereinigte Staaten von Amerika // E-Business // Electronic Commerce // E-Commerce // E-Venture // Internet // Net Economy // BUSINESS & ECONOMICS // Online Trading // Vereinigtes Königreich // Politische Kontrolle // Propaganda und Freiheitsrechte // Politische Kampagnen und Werbung // Soziale Medien // Soziale Netzwerke, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 137, Abbildungen: 3 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 318 gr, Verkäufer: averdo
So you wish to dump your corporate stall and join the ranks of web laborers? But you have a mortgage, perhaps a dependent or two, and a taste for Cafe Mochas from Starbucks? You are able to make cash in the new economy, though it may not be as simple or cushy as keeping your old economic system job. I’m not talking about advertising or affiliate marketing or selling your trash on eBay. Those are so last millennium! I’m discussing the new fresh economy. 1. Language: English. Narrator: Troy McElfresh. Audio sample: http://samples.audible.de/bk/acx0/027205/bk_acx0_027205_sample.mp3. Digital audiobook in aax.
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge - a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. 1. Language: English. Narrator: James Foster. Audio sample: http://samples.audible.de/bk/brll/008949/bk_brll_008949_sample.mp3. Digital audiobook in aax.
Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers. Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. 1. Language: English. Narrator: Ken Maxon. Audio sample: http://samples.audible.de/bk/adbl/008873/bk_adbl_008873_sample.mp3. Digital audiobook in aax.
The presidential election of 1920 was among history's most dramatic. Six once-and-future presidents--Wilson, Harding, Coolidge, Hoover, and Teddy and Franklin Roosevelt--jockeyed for the White House. With voters choosing between Wilson's League of Nations and Harding's front-porch isolationism, the 1920 election shaped modern America. Women won the vote. Republicans outspent Democrats by 4 to 1, as voters witnessed the first extensive newsreel coverage, modern campaign advertising, and results broadcast on radio. America had become an urban nation: Automobiles, mass production, chain stores, and easy credit transformed the economy. 1920 paints a vivid portrait of America, beset by the Red Scare, jailed dissidents, Prohibition, smoke-filled rooms, bomb-throwing terrorists, and the Klan, gingerly crossing modernity's threshold. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/adbl/001497/bk_adbl_001497_sample.mp3. Digital audiobook in aax.
Although it is among the oldest of market institutions, the auction is ubiquitous in today's economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT's Sloan School. Yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions. It describes the main auction formats and pricing rules, develops a simple model to explain bidder behavior, and provides a range of real-world examples. The authors explain what constitutes an auction and how auctions can be modeled as games of asymmetric information - that is, games in which some players know something that other players do not. They characterize behavior in these strategic situations and maintain a focus on the real world by illustrating their discussions with examples that include not just auctions held by eBay and Sotheby's but those used by Google, the US Treasury, TaskRabbit, and charities. Listeners will begin to understand how economists model auctions and how the rules of the auction shape bidder incentives. They will appreciate the role auctions play in our modern economy and understand why these selling mechanisms are so resilient. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001844/bk_gdan_001844_sample.mp3. Digital audiobook in aax.
Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control. Drawing on insights ranging from Diogenes to contemporary tech leaders, Williams' thoughtful and impassioned analysis is sure to provoke discussion and debate. Williams is the inaugural winner of the nine dots prize, a new prize for creative thinking that tackles contemporary social issues. 1. Language: English. Narrator: Christopher Ragland. Audio sample: http://samples.audible.de/bk/acx0/151027/bk_acx0_151027_sample.mp3. Digital audiobook in aax.
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul. 1. Language: English. Narrator: Michael J Maher. Audio sample: http://samples.audible.de/bk/acx0/073739/bk_acx0_073739_sample.mp3. Digital audiobook in aax.
Updated with a new introduction by expert John Bogle, this comprehensive audiobook provides investors with the wisdom of the pioneer of mutual funds to help you identify and execute the ideal mutual fund investment choices for your portfolio. The former Vanguard Chief Executive, Bogle has long been mutual funds' most outspoken critic; in this classic book, he provides guidance on what you should and shouldn't believe when it comes to mutual funds, along with the story of persistence and perseverance that led to this seminal work. You'll learn the differences between common stock, bond, money market, and balanced funds, and why a passively managed "index" fund is a smarter investment than a fund managed by someone making weighted bets on individual securities, sectors, and the economy. Bogle reveals the truth behind the advertising, the mediocre performance, and selfishness, and highlights the common mistakes many investors make. Consider the risks and rewards of investing in mutual funds Learn how to choose between the four basic types of funds Choose the lower-cost, more reliable investment structure See through misleading advertising, and watch out for pitfalls Listen to this timeless classic and let Bogle on Mutual Funds show you how to invest in mutual funds the right way, with the expert perspective of an industry leader. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002253/bk_gdan_002253_sample.mp3. Digital audiobook in aax.