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Electronic Commerce and Electronic Marketing
37,00 € *
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This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax AT
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
35,90 € *
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This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax
Stand: 23.01.2020
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Yakob, Faris: Paid Attention
34,39 € *
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Erscheinungsdatum: 01.04.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Paid Attention, Titelzusatz: Innovative Advertising for a Digital World, Autor: Yakob, Faris, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 218, Informationen: Paperback, Gewicht: 339 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Media and Metamedia Management
299,59 € *
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Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension.A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña.Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Anbieter: Dodax
Stand: 23.01.2020
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Media and Metamedia Management
307,99 € *
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Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension.A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña.Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Anbieter: Dodax AT
Stand: 23.01.2020
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Money Making: Learn How to Utilize Your Profess...
9,95 € *
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So you wish to dump your corporate stall and join the ranks of web laborers? But you have a mortgage, perhaps a dependent or two, and a taste for Cafe Mochas from Starbucks? You are able to make cash in the new economy, though it may not be as simple or cushy as keeping your old economic system job. I’m not talking about advertising or affiliate marketing or selling your trash on eBay. Those are so last millennium! I’m discussing the new fresh economy. 1. Language: English. Narrator: Troy McElfresh. Audio sample: http://samples.audible.de/bk/acx0/027205/bk_acx0_027205_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Tap: Unlocking the Mobile Economy , Hörbuch, Di...
9,95 € *
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge - a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. 1. Language: English. Narrator: James Foster. Audio sample: http://samples.audible.de/bk/brll/008949/bk_brll_008949_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Citizen Brand: 10 Commandments for Transforming...
9,95 € *
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Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers. Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. 1. Language: English. Narrator: Ken Maxon. Audio sample: http://samples.audible.de/bk/adbl/008873/bk_adbl_008873_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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1920: The Year of Six Presidents , Hörbuch, Dig...
9,95 € *
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The presidential election of 1920 was among history's most dramatic. Six once-and-future presidents--Wilson, Harding, Coolidge, Hoover, and Teddy and Franklin Roosevelt--jockeyed for the White House. With voters choosing between Wilson's League of Nations and Harding's front-porch isolationism, the 1920 election shaped modern America. Women won the vote. Republicans outspent Democrats by 4 to 1, as voters witnessed the first extensive newsreel coverage, modern campaign advertising, and results broadcast on radio. America had become an urban nation: Automobiles, mass production, chain stores, and easy credit transformed the economy. 1920 paints a vivid portrait of America, beset by the Red Scare, jailed dissidents, Prohibition, smoke-filled rooms, bomb-throwing terrorists, and the Klan, gingerly crossing modernity's threshold. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/adbl/001497/bk_adbl_001497_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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