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Blokdyk, Gerardus: Digital Advertising Accounts...
101,69 € *
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Erscheinungsdatum: 17.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Digital Advertising Accounts A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 314, Informationen: Paperback, Gewicht: 457 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 14.08.2020
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Frith, Katherine Toland: Advertising and Societies
42,95 € *
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Erscheinungsdatum: 31.03.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Advertising and Societies, Titelzusatz: Global Issues, Auflage: 2. Auflage von 2010 // 2nd edition, Autor: Frith, Katherine Toland // Mueller, Barbara, Verlag: Lang, Peter // Peter Lang Publishing Inc. New York, Sprache: Englisch, Schlagworte: Rede // Anleitung // Rhetorik // Kommunikationswissenschaft // Medientheorie // Medienwissenschaft // Öffentlichkeitsarbeit // PR // Public Relations // Informationstechnologie // IT // Technologie // Internet // Einführung // Lexikon // Absatz // Marketing // Vermarktung // Werbung // Reden halten: Ratgeber // Soziologie und Anthropologie // Pädagogik // Informationstechnik // allgemeine Themen // Internet Guides und Onlinedienste // Schule und Lernen: Sozialwissenschaften, Rubrik: Medienwissenschaften // Sonstiges, Seiten: 264, Abbildungen: num. ill., Reihe: Digital Formations (Nr. 14), Gewicht: 540 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 14.08.2020
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Matinee
8,99 € *
zzgl. 1,49 € Versand

HALF MAN... HALF ANT... ALL TERROR! So says the advertising campaign for Mant!, the latest low-budget schlock-horror classic from cigar-chomping producer Lawrence Woolsey (John Goodman, The Big Lebowski), who more than makes up for his films' lack of production values by festooning them with gimmicks that would turn even William Castle (The Tingler) green with envy. But the most potent gimmick of all is accidental: Woolsey schedules a sneak preview of Mant! in Key West, Florida, in October 1962, unaware that the Cuban missile crisis is about to flare up. Will the threat of genuine nuclear war distract the locals from the movie, or will they find it doubly terrifying? Directed by the legendary Joe Dante (The Burbs), this delightful film isn t just an affectionate love-letter to the sci-fi and horror films that he grew up with in the 1950s and 60s, it s also a witty and intelligent exploration of the way that the most successful genre films worked by preying on the very real fears of their audiences about everything from Soviet satellite launches to atomic mutation. SPECIAL EDITION CONTENTS: High definition digital transfer supplied by NBC Universal Lossless stereo audio Optional English subtitles for the deaf and hard of hearing Paranoia in Ant Vision, a discussion with director Joe Dante about the making of the film Mant!, the full length version of the film-within-a-film Discussion with Joe Dante on the effects of Mant! Vintage making of featurette Rare on-set footage, sourced from Joe Dante s personal collection Original theatrical trailer Reversible sleeve featuring original and newly commissioned artwork by Graham Humphreys

Anbieter: Zavvi
Stand: 14.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 14.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 14.08.2020
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Media, Culture and Society
30,93 € *
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'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.' – Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Anbieter: buecher
Stand: 14.08.2020
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Media, Culture and Society
30,93 € *
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'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.' – Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Anbieter: buecher
Stand: 14.08.2020
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Global Marketing and Advertising (eBook, PDF)
38,97 € *
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Anbieter: buecher
Stand: 14.08.2020
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Global Marketing and Advertising (eBook, PDF)
38,97 € *
ggf. zzgl. Versand

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Anbieter: buecher
Stand: 14.08.2020
Zum Angebot