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Blokdyk, Gerardus: Digital Advertising Accounts...
101,69 € *
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Erscheinungsdatum: 17.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Digital Advertising Accounts A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 314, Informationen: Paperback, Gewicht: 457 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.10.2020
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Matinee
16,99 € *
zzgl. 1,49 € Versand

HALF MAN... HALF ANT... ALL TERROR! So says the advertising campaign for Mant!, the latest low-budget schlock-horror classic from cigar-chomping producer Lawrence Woolsey (John Goodman, The Big Lebowski), who more than makes up for his films' lack of production values by festooning them with gimmicks that would turn even William Castle (The Tingler) green with envy. But the most potent gimmick of all is accidental: Woolsey schedules a sneak preview of Mant! in Key West, Florida, in October 1962, unaware that the Cuban missile crisis is about to flare up. Will the threat of genuine nuclear war distract the locals from the movie, or will they find it doubly terrifying? Directed by the legendary Joe Dante (The Burbs), this delightful film isn t just an affectionate love-letter to the sci-fi and horror films that he grew up with in the 1950s and 60s, it s also a witty and intelligent exploration of the way that the most successful genre films worked by preying on the very real fears of their audiences about everything from Soviet satellite launches to atomic mutation. SPECIAL EDITION CONTENTS: High definition digital transfer supplied by NBC Universal Lossless stereo audio Optional English subtitles for the deaf and hard of hearing Paranoia in Ant Vision, a discussion with director Joe Dante about the making of the film Mant!, the full length version of the film-within-a-film Discussion with Joe Dante on the effects of Mant! Vintage making of featurette Rare on-set footage, sourced from Joe Dante s personal collection Original theatrical trailer Reversible sleeve featuring original and newly commissioned artwork by Graham Humphreys

Anbieter: Zavvi
Stand: 20.10.2020
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ISE Advertising and Promotion: An Integrated Ma...
71,99 € *
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

Anbieter: buecher
Stand: 20.10.2020
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ISE Advertising and Promotion: An Integrated Ma...
71,99 € *
ggf. zzgl. Versand

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

Anbieter: buecher
Stand: 20.10.2020
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The Psychology of Advertising (eBook, PDF)
32,95 € *
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
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The Psychology of Advertising (eBook, ePUB)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
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The Psychology of Advertising (eBook, PDF)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
Zum Angebot
The Psychology of Advertising (eBook, ePUB)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
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The Cultural Industries (eBook, PDF)
22,95 € *
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An undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industries. Bringing together a huge range of research, theory and key concepts, David Hesmondhalgh provides an accessible yet critical exploration of cultural production and consumption in the global media landscape. This new edition: Analyses the influence of IT and tech companies like Google, Apple, Amazon and Facebook on the cultural industries. Discusses the impact of digital technologies on industries such as music, TV, newspapers, books and digital games. Explores the effects of digitalisation on culture, discussing critical issues like participation, power, commercialism, surveillance, and labour. Examines the changing conceptions of audiences, and the increasing influence of market research, audience tracking and advertising. As one of the most read, most studied and most cited books in the field, this Fourth Edition is an essential resource for students and researchers of media and communication studies, the cultural and creative industries, cultural studies and the sociology of the media.

Anbieter: buecher
Stand: 20.10.2020
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