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Neuro Design (eBook, ePUB)
14,95 € *
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Commended: 2018 Business Book Awards - Thought Leader categoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 22.02.2020
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Neuro Design (eBook, ePUB)
14,95 € *
ggf. zzgl. Versand

Commended: 2018 Business Book Awards - Thought Leader categoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 22.02.2020
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The Choice Factory: 25 Behavioural Biases That ...
9,95 € *
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential. 1. Language: English. Narrator: Simon Cole. Audio sample: http://samples.audible.de/bk/acx0/125962/bk_acx0_125962_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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Facebook Advertising: Social Media Marketing St...
9,95 € *
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Facebook AdvertisingHave you been finding it difficult to use vital Facebook features? Would you like to know how to pinpoint your most profitable audiences through Facebook advertising? Would you like to also know how to build your personal brand and reach out to new customers?If yes! This ultimate guide is for you!It's time to see Social Media Marketing in a new light!It is no longer news that social media marketing is the "in-thing" if you are indeed looking to build your business brand and maximize sales. However, Facebook advertising has been proven to be extraordinarily effect in social media marketing campaign.Here are few of the things you will get to know in this audiobook:Build your business on Facebook: This guide will teach you how to open your business page how to you can grow your business in a matter of time. Luke Harris is an expert in this field and has mentored numerous business owners on business growth through social media marketing.Connect with Customers: We all know that facebook has thousand of millions of users, if you'd get a copy of this audiobook, you will getto know the best means of connecting with customers on Facebook in a blink of an eye.Expert in Facebook Ads: Facebook Advertising has been compiled not only to help you make sales but also to make you an expert in social media marketing especially through Facebook Ads and other important facebook features.Profitable Audience: Luke Harris extensively explained how you can link up with profitable audiences which will in turn boost your result as a business owner and social media marketer.Without gainsaying, Facebook Advertising by Luke Harris is worth a treasure. Beyond all the listed, it is the best audiobook that contains information on how you can use social media marketing to optimise your Facebook page.So, what are you waiting for? Get a copy of this ultimate gui 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/180006/bk_acx0_180006_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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Positioning: The Battle for Your Mind , Hörbuch...
9,95 € *
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioningRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today. 1. Language: English. Narrator: Grover Gardner. Audio sample: http://samples.audible.de/bk/graw/000021/bk_graw_000021_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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The Attention Merchants: The Epic Scramble to G...
9,95 € *
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From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality", a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago. 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/rand/004809/bk_rand_004809_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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Mobilize Your Customers: Create Powerful Word o...
9,95 € *
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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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Fairy Prince's Concubine: Fifty Shades of Fay ,...
9,95 € *
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The Fifty Shades of Fae trilogy follows the story of a human girl kidnapped by the fae and taken from modern America to their otherworldly kingdom to serve as concubine to their grim prince. Brianna finds strange, dark, masochistic passions awakening within herself when at Prince Corax's tender mercies. Is this a side of her sexuality she has yet to explore? Or is just an effect of the fairy prince's powerful magical glamour? Is what she feels real? Is it safe to give in and let his harsh touch carry her away to new realms of submissive bliss? Back on Earth Brianna Cross was a powerful advertising executive, holding her own in a man's game, in a man's world. Forced to protect herself with an emotional shield, she never let a man get close enough to really learn about herself, her sexuality. Now that she's had her control stripped from her, can she learn to embrace the power of submission? Fairy Prince's Concubine is the first book in the Fifty Shades of Fay paranormal erotic romance series. It contains scenes of sensuality, bdsm, leather bondage, and sado-masochism. 1. Language: English. Narrator: Pepper Laramie. Audio sample: http://samples.audible.de/bk/acx0/005746/bk_acx0_005746_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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A Starters Guide to Fad Diets: Diet of Hope? Fi...
9,95 € *
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Searching for the diet of hope?The diet of hope isn't in this diet guide. Actually, it's more of a guide to fad diets. Inside this entertaining guide, you will find a lot of information on a variety of diet trends that have, well, failed. I touch on:The effect of advertising and marketingWhy fad diets workWhich ones could be fatal if you stay on them too longAnd much moreAre you on the Atkins Diet for weight loss? You may lose weight, but what else are you doing? Did you know there are a few diets in here, the "Cookie Diet", "Donut Diet", and even the "Candy Diet" that are supposed to help with weight loss? The bigger question is, "Do they actually help with losing weight?" I cover all of that, too.Many of these programs can help with your diet meal planning. There is even a diet to lower cholesterol. But is it actually raising your cholesterol instead? Find out. On top of helping you find your diet of hope in this guide of fad diet failures, you get a few short previews. Talk about a win while entertaining yourself! 1. Language: English. Narrator: Andrea Makorow. Audio sample: http://samples.audible.de/bk/acx0/128287/bk_acx0_128287_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.02.2020
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