This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc. 1. Language: English. Narrator: Ty Carthage. Audio sample: http://samples.audible.de/bk/acx0/042845/bk_acx0_042845_sample.mp3. Digital audiobook in aax.
This ground-breaking audio production, featuring author and narrator, Russell Webster, takes the traditional approach of AIDA (Attention, Interest, Desire and Action) and adds an NLP slant to it that makes this production truly cutting edge. Applying the techniques from this audio will dramatically increase the effectiveness of your advertising, brochures, flyers and even ebay adverts! In this audiobook you will learn how to make AIDA'S pussy P.U.R.R and truly maximise the effectiveness of all advertising copy that you write. Whether you are writing newspaper adverts, flyers, brochures, mailshot copy or targeted letters there are four specific steps highlighted that must be followed. P stands for interrupting people's thought patterns and creating their undivided attention. U stands for addressing and targeting someone's underlying motive to purchase your product or service. R stands for creating a reaction timescale and a sense of urgency. R stands for providing a simple response mechanism. Much of the information in this audio draws upon the principles of Neuro Linguistic Programming(NLP), which is considered to be at the cutting edge of human communication. Companies and individuals who are already using the principles in this audio are achieving extraordinary results. 1. Language: English. Narrator: Mr Russell Webster. Audio sample: http://samples.audible.de/bk/snaf/000005/bk_snaf_000005_sample.mp3. Digital audiobook in aax.
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. 1. Language: English. Narrator: Michael Smith. Audio sample: http://samples.audible.de/bk/adbl/019230/bk_adbl_019230_sample.mp3. Digital audiobook in aax.
Turning Words into Magic And Dreamers into Millionaires. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion plant a mental trigger in the mind of your customer create totally new concepts from combinations of old ones see the opportunities around you- avoid the danger of overchoice escape the need to advertise "Sale! Sale! Sale!" find the genius that hides within you- receive the best others have to give focus your advertising, your business, and your lifeAlong the way, the Wizard will: share the power of encouragement talk to you about your Ruby Red Slippers make you understand how lucky you are show you how to avoid the mistakes that others have already made convince you of the need to rest. 1. Language: English. Audio sample: http://samples.audible.de/bk/wiza/000007/bk_wiza_000007_sample.mp3. Digital audiobook in aax.
Thanks to the dropshipping strategy, it is no longer necessary to manage large stocks of products to enter the world of ecommerce and start working online. This audiobook is a step-by-step guide to dropshipping, which allows you to start selling online without any initial investment and without having to worry about shipments and allows us to focus on marketing, advertising, and our sales funnel. Designed for beginners, it still contains many interesting ideas with strategies to increase the conversion rate or the effectiveness of the adverts.We will discover the mechanisms allowing you create a store without inventory or to sell with a private label, that is a brand completely new and our property, on Amazon using Amazon's logistics, Amazon FBA. We will learn how to create a customized product to distinguish ourselves from the competition with a unique offer, how to enhance it, and how to convince those who purchased our product to come back in the future. We will then describe the mechanisms for advertising on Facebook and on Google Ads and some methods for acquiring buyers and for doing upselling and cross-selling to expand our dropshipping store revenue. 1. Language: English. Narrator: Nathan Bennett. Audio sample: http://samples.audible.de/bk/acx0/152862/bk_acx0_152862_sample.mp3. Digital audiobook in aax.
Magically enter people's subconscious minds - and command them to buy from you! Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art and science of marketing to the masses. Whether you're a small-business owner, an executive at a large corporation, a marketing or advertising professional, a politician seeking election, or an artist trying to "hit it big," you'll find a wealth of powerful ideas in this incredible program. You will learn the ability to induce a tremendous desire for your product, service, or idea in a person's mind. Then, you'll learn how to leverage that desire to the masses, creating ever-increasing levels of demand. Here's just a small sampling of what you'll learn from Rick Ott: The secret technique that causes people to become magically attracted to your product, service, or business. The four things people really want and how to provide them. How to get people into Decision Making Mode instantly. How to avoid the biggest wastes of your marketing money. Understanding how the brain responds to advertising. A technique called "Pre-processing" that causes your brand name or logo to bypass mental barriers and achieve instant impact every time people see it!. The power of the Simulconscious Strategy. How to double the effectiveness of your advertising at no additional cost. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Richard Ott. Audio sample: http://samples.audible.de/bk/ntgl/000098/bk_ntgl_000098_sample.mp3. Digital audiobook in aax.
Successful entrepreneurs are those who think better and more successfully than unsuccessful entrepreneurs. One of the most important tools that you can use to make better business decisions is a break-even analysis on every product or service that you offer. Let business expert and world-renowned speaker Brian Tracy show you how to determine your break-even point, how to market and sell your product, and the Seven Step Formula to Profitability. You will learn: How to conduct a break-even analysis on your business The four key elements of marketing strategy The pipeline model of selling effectiveness Four ways to set advertising budgets The importance of viewing your business as a bundle of resources capable of doing many different things The three keys to wealth creation of successful businesses PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brian Tracy. Audio sample: http://samples.audible.de/bk/gdan/001749/bk_gdan_001749_sample.mp3. Digital audiobook in aax.
At last, a book that puts ad creative in its proper place to drive brand success. ADitude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. ADitude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign. 1. Language: English. Narrator: Doug Philip. Audio sample: http://samples.audible.de/bk/acx0/048307/bk_acx0_048307_sample.mp3. Digital audiobook in aax.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them. The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them. The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you. 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/104010/bk_acx0_104010_sample.mp3. Digital audiobook in aax.