Angebote zu "Electronic" (49 Treffer)

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A Subscription-based Multi-user Digital Signage...
49,00 € *
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Digital signage is the new media advertising medium. It is defined as an out-of-home advertising and outputs information on electronic output devices like LCD screens, plasmas, large electronic panels. Digital signage has helped in creating new advertising techniques to get the message across in a way that static posters and billboards never could. It is the future of outdoor and indoor public advertising medium and will shortly replace the traditional advertising media. The displays can consist of text, images, animations or video with or without sound. The current systems have a player connected offline to the displays or a computer connected through a network to display digital contents. Content management is usually done from the main central server often referred to as the Network Operating Center (NOC) or the digital contents are manually updated on the players where offline modes are used. This work describes creation of business models for a subscription based networked digital signage system with digital content management made easier for customers to administer.

Anbieter: Dodax
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
37,00 € *
ggf. zzgl. Versand

This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax AT
Stand: 23.01.2020
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Electronic Commerce and Electronic Marketing
35,90 € *
ggf. zzgl. Versand

This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally.

Anbieter: Dodax
Stand: 23.01.2020
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eCommerce Economics
58,24 € *
ggf. zzgl. Versand

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Anbieter: Dodax AT
Stand: 23.01.2020
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eCommerce Economics
57,51 € *
ggf. zzgl. Versand

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Anbieter: Dodax
Stand: 23.01.2020
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Narcissism and luxury consumption in digital age
37,00 € *
ggf. zzgl. Versand

This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and customer equity. The goal of this book is to offer a comprehensive understanding of the psychology and behavior of narcissistic consumers in the digital age. It provides a deeper understanding of narcissism, as well as guidance for advertising, branding, and marketing strategies aimed at digital consumers.

Anbieter: Dodax AT
Stand: 23.01.2020
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Narcissism and luxury consumption in digital age
35,90 € *
ggf. zzgl. Versand

This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and customer equity. The goal of this book is to offer a comprehensive understanding of the psychology and behavior of narcissistic consumers in the digital age. It provides a deeper understanding of narcissism, as well as guidance for advertising, branding, and marketing strategies aimed at digital consumers.

Anbieter: Dodax
Stand: 23.01.2020
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Yakob, Faris: Paid Attention
34,39 € *
ggf. zzgl. Versand

Erscheinungsdatum: 01.04.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Paid Attention, Titelzusatz: Innovative Advertising for a Digital World, Autor: Yakob, Faris, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 218, Informationen: Paperback, Gewicht: 339 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Information Technology and Advertising
33,69 € *
ggf. zzgl. Versand

As the current era seen, a rapid expansion is being added to the corporate communication with the passage of time. The revolution of information technology today has great impact on advertising message, its designing, widely dissemination and reaching to the exact target. The recent development of technological communication can never be denied. It comprises on both the rapid evolution of already existing technologies and the occurrence of new telecommunications and technologies, satellites, cable television, fiber optics, video cassettes, compacts disks, computerized image making and other computer and digital technology etc. It was not possible in the near past to present illusionary type of advertisements to the audience while today is possible attract the targeted audience towards the thing which is not existing. For instance, a housing society has not been developed yet and is like farms but by using computer effects the future map which might have been planned can be designed in advertisement either for print as well as for electronic media. By virtue of information technology one can share his/her imagination through advertising campaign.

Anbieter: Dodax AT
Stand: 23.01.2020
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