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Young, Miles: Ogilvy über Werbung im digitalen ...
39,80 € *
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Erscheinungsdatum: 07/2019, Medium: Buch, Einband: Gebunden, Titel: Ogilvy über Werbung im digitalen Zeitalter, Originaltitel: Ogilvy on Advertising in the Digital Age, Autor: Young, Miles, Übersetzung: Kirchdörfer Lee, Anja, Verlag: Vahlen Franz GmbH // Vahlen, Franz, Sprache: Deutsch, Originalsprache: Englisch, Schlagworte: Electronic Marketing // Online-Marketing // Marketing // Electronic Commerce // Kommunikatives Handeln // Business // Management // Absatz // Vermarktung // Kommunikation // Unternehmen // Unternehmenskommunikation // Vertrieb // Werbung // Businesskommunikation und // präsentation // Marken und Markenkonzepte // Industrien und Branchenstudien, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 288, Abbildungen: mit zahlreichen überwiegend farbigen Abbildungen, Herkunft: SLOWAKEI (SK), Informationen: gebunden, Gewicht: 1261 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 14.08.2020
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Hughes, Andrew: Market Driven Political Adverti...
52,19 € *
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Erscheinungsdatum: 07/2018, Medium: Buch, Einband: Gebunden, Titel: Market Driven Political Advertising, Titelzusatz: Social, Digital and Mobile Marketing, Auflage: 2018, Autor: Hughes, Andrew, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Britannien // Brite // Britisch // Großbritannien // Amerika // USA // Vereinigte Staaten von Amerika // E-Business // Electronic Commerce // E-Commerce // E-Venture // Internet // Net Economy // BUSINESS & ECONOMICS // Online Trading // Vereinigtes Königreich // Politische Kontrolle // Propaganda und Freiheitsrechte // Politische Kampagnen und Werbung // Soziale Medien // Soziale Netzwerke, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 137, Abbildungen: 3 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 318 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 14.08.2020
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Persuasive Signs
38,89 € *
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Anbieter: buecher
Stand: 14.08.2020
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Persuasive Signs
38,89 € *
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Anbieter: buecher
Stand: 14.08.2020
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To the Best of Our Knowledge: Surrounded by Sou...
9,95 € *
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In this hour, naturalist and soundscape artist Bernie Krause talks to Anne Strainchamps about his book, The Great Animal Orchestra: Finding the Origins of Music in the World's Wild Places.Next, Dean Lockwood talks to Jim Fleming about his essay, Mongrel Vibrations: H.P. Lovecraft's Weird Ecology of Noise. The essay is featured in the book, Reverberations: The Philosophy, Aesthetics and Politics of Noise.After that, Timothy Taylor talks to Anne Strainchamps about his book, The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. And finally, electronic music pioneer Suzanne Ciani talks with Steve Paulson about her electronic music and sound work.. [Broadcast Date: November 16, 2012] 1. Language: English. Audio sample: http://samples.audible.de/rt/tbon/121116/rt_tbon_121116_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Made to Break: Technology and Obsolescence in A...
9,95 € *
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If you've replaced a computer lately - or a cell phone, a camera, a television - chances are, the old one still worked. And chances are even greater that the latest model won't last as long as the one it replaced. Welcome to the world of planned obsolescence - a business model, a way of life, and a uniquely American invention that this eye-opening book explores from its beginnings to its perilous implications for the very near future. Made to Break is a history of 20th century technology as seen through the prism of obsolescence. America invented everything that is now disposable, Giles Slade tells us, and he explains how disposability was in fact a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. His audiobook shows us the ideas behind obsolescence at work in such American milestones as the inventions of branding, packaging, and advertising; the contest for market dominance between GM and Ford; the struggle for a national communications network, the development of electronic technologies - and with it the avalanche of electronic consumer waste that will overwhelm America's landfills and poison its water within the coming decade. History reserves a privileged place for those societies that built things to last - forever, if possible. What place will it hold for a society addicted to consumption - a whole culture made to break? This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives we may well be shortening the future of our way of life as well. 1. Language: English. Narrator: Michael Puttonen. Audio sample: http://samples.audible.de/bk/acx0/014628/bk_acx0_014628_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Persuasion , Hörbuch, Digital, 1, 296min
9,95 € *
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The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener: A map for the persuasive process Persuasion tools and instructions for use 17 persuasion tactics to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps to becoming an expert in just 30 days Quick Persuaders: tools to use every day Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today. The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires. 1. Language: English. Narrator: Dave Lakhani. Audio sample: http://samples.audible.de/bk/gdan/000115/bk_gdan_000115_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Digital Business Strategy: The Ultimate Guide t...
9,95 € *
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If you want to learn effective strategies in digital marketing, keep listening:Did you Google something today? Or check your Facebook and Instagram newsfeed? Did you see the funny video that went viral? If you did any of these things, then you’re inevitably a part of the digital world and so are your customers.Your brand is not about your company logo. It is not about advertising alone. It is not about corporate identity, either. Your brand is about passion, belonging, confidence, security, and action. A set of unique values that define your company, but your customers are not going to see all of that if you don’t deliver your message effectively enough. That’s where your digital strategy comes into play.Digital strategy or digital marketing is the promotion of products or brands via an electronic media. By using digital channels and methods, you can analyze your marketing campaigns to understand what is working and what isn’t, typically in real time.A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activities. It also focuses on the enablement of new digital capabilities to businesses. A digital strategy can be formulated and implemented through a variety of different approaches, which is what you’re going to uncover in this guide.Your strategy is going to turn your goals and vision into reality, and it is imperative that you get it right. All the marketing initiatives that were once carried out the traditional way now need to be transferred to the digital space because that’s where the future is. Digital Business Strategy is going to take an insightful look at: An in-depth look at digital marketing and why your businesses needs it The job scope of a digital marketer 1. Language: English. Narrator: William Harvey, Jr.. Audio sample: http://samples.audible.de/bk/acx0/197352/bk_acx0_197352_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Narcissism and luxury consumption in digital age
35,90 € *
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This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and customer equity. The goal of this book is to offer a comprehensive understanding of the psychology and behavior of narcissistic consumers in the digital age. It provides a deeper understanding of narcissism, as well as guidance for advertising, branding, and marketing strategies aimed at digital consumers.

Anbieter: Dodax
Stand: 14.08.2020
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