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Summary, Analysis, and Review of Nick Bilton's ...
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Please note: This is an analysis and key takeaways of the book and not the original book. Start Publishing Notes' Summary, Analysis, and Review of Nick Bilton's American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road includes a summary of the book, review, analysis and key takeaways, and detailed "about the author" section. Preview: American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton tells the story of Ross Ulbricht, the founder of an illegal website that helped people buy and sell illicit goods anonymously. The author traces how Ross transformed his nascent idea for an "eBay for drugs" on the dark web into a multimillion dollar business, as well as the team of crafty feds who brought him down - and ultimately put him behind bars for life. Ross was a 24-year-old graduate student at Penn State when he met his girlfriend, Julia. He was politically active on campus to the point where his libertarianism distracted him from his studies, which led to a dismissal from his PhD program in 2010. Julia quit school and followed him to Austin, Texas, where his family lived. After a handful of failed business ventures, Ross began working long hours to develop an idea he'd been toying with for some time: an online marketplace where people could buy and sell anything from drugs to guns without fearing for their safety or privacy. The recent invention of bitcoin had made his pipe dream realistic, and he was so excited that he worked long hours teaching himself the code he needed to build the site. By 2011, it was ready. Using an alias, Ross left a few messages advertising its existence on drug-related forums. That's all it took to launch his website, the Silk Road. 1. Language: English. Narrator: Michael Gilboe. Audio sample: http://samples.audible.de/bk/acx0/096646/bk_acx0_096646_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Nobody True , Hörbuch, Digital, 1, 816min
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Deadline. Jim True has returned from an out-of-body experience to find he has been brutally murdered and his body mutilated. No one can see him, no one can hear him, no one, except his killer, knows he still exists. Freed from his body, True embarks on a quest to find his killer and discover why and how he has managed to survive. As he closes in on his murderer, True discovers that even the very people he loved and trusted have betrayed him. He meets his killer, a strange and sinister figure who can also leave his body at will. An epic and deadly battle ensues between True and a seemingly unstoppable and hideous serial killer - a man now intent on even more murders, including True's wife and child. James Herbert was one of Britain’s greatest popular novelists and our number-one best-selling writer of chiller fiction. Widely imitated and hugely influential, he wrote 23 novels which have collectively sold over 54 million copies worldwide and been translated into 34 languages. Born in London in the '40s, James Herbert was art director of an advertising agency before turning to writing fiction in 1975. His first novel, The Rats, was an instant best seller and is now recognised as a classic of popular contemporary fiction. Herbert went on to publish a new top-10 best seller every year until 1988. He wrote six more best-selling novels in the 1990s and three more since: Once, Nobody True and The Secret of Crickley Hall. Herbert died in March 2013 at the age of 69. 1. Language: English. Narrator: Jonathan Keeble. Audio sample: http://samples.audible.de/bk/adbl/014370/bk_adbl_014370_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Car Crazy: The Battle for Supremacy Between For...
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In Car Crazy, G. Wayne Miller, author of Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them and Men and Speed: A Wild Ride Through NASCAR's Breakout Season, takes listeners back to the wild and wooly years of the early automobile era - from 1893, when the first US-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. The motorcar was new, paved roads few, and devotees of this exciting and unregulated technology battled with citizens who thought the car a dangerous scourge of the wealthy that was shattering a more peaceful way of life. As the machine transformed American culture for better and worse, early corporate battles for survival and market share transformed the economic landscape. Among the pioneering competitors were: Ransom E. Olds, founder of Olds Motor Works, inventor of the assembly line (Henry Ford copied him), and creator of a new company called REO; Frederic L Smith, cutthroat businessman who became CEO of Olds Motor Works after Olds was ousted in a corporate power play; William C. "Billy" Durant of Buick Motor Company (who would soon create General Motors); and genius inventor Henry Ford. The fiercest fight pitted Henry Ford against Frederic Smith of Olds. Olds was the early winner in the race for dominance, but now the Olds empire was in trouble, its once-industry leading market share shrinking, its cash dwindling. Ford was just revving up. But this was Ford's third attempt at a successful auto company - and if this one failed, quite possibly his last. So Smith fought Ford with the weapons he knew best: lawyers, blackmail, intimidation, and a vicious advertising smear campaign that ultimately backfired. Increasingly desperate, in need of dazzling PR that would help lure customers to his showrooms, Smith staged the most outrageous stunt of the era. 1. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/001775/bk_gdan_001775_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Passable in Pink, Hörbuch, Digital, 1, 338min
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When love reigns supreme in Northridge High just outside Chicago, by the lake, it happens beneath the soft, pink-infused spotlights hovering over that most special night of the year - prom night!   And when that happens, it’s bound to be called . . . Passable in Pink Passable in Pink is an Audible Original from New York Times best-selling author Mike Sacks (And Here's the Kicker, Poking a Dead Frog). Sacks has teamed up once again with director Eric Jason Martin (Heads Will Roll) to adapt a forgotten John Hughes-type 1983 movie into a fully immersive cinematic audio experience, with an epic all-star cast, including: Gillian Jacobs (Girls, Love), Adam Scott (Parks and Rec, Big Little Lies), Bobby Moynihan (SNL), Rhea Seehorn (Better Call Saul), Bob Odenkirk (Better Call Saul, Breaking Bad), Justine Bateman (Family Ties), Julie Klausner (Difficult People), Laraine Newman (SNL), and Judd Nelson (The Breakfast Club). Passable in Pink deftly sends up the 1980s while addressing the vital question: Will Addy Stevenson go to the senior prom? Addy is suffering through her sophomore year at suburban Chicago’s Northridge High. She lives on the “wrong” side of the lake with her father, a struggling advertising copywriter (“Where the hell is the goddamn beef?”) and her ever-boozy mom (“Get me another drink, baby, and really make it sing.”). Addy’s younger brother, Spaz, her soon-to-marry older sister, Princess, and a visiting international transfer student add to the mix. Her world is turned upside down when she meets Roland McDough, the “most beautiful Richie boy” at Northridge High. Is he actually interested in Addy, or is he just playing a game? This star-studded Audible Original also features a special 11-song, 1980s-infused film soundtrack, produced by Mark Rozzo (Stinker Lets Loose!).Are you 1. Language: English. Narrator: Gillian Jacobs, Adam Scott, Bobby Moynihan, Bob Odenkirk, Rhea Seehorn, Emily Woo Zeller, Laraine Newman, Sasheer Zamata, James Adomian, Julie Klausner, Joel Kim Booster, Justine Bateman, Judd Nelson, Jessica McKenna, full cast. Audio sample: http://samples.audible.de/or/orig/000385/or_orig_000385_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Epic Content Marketing: How to Tell a Different...
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One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? EPIC CONTENT MARKETING One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything youneed to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create--and grow--your audience Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! PRAISE FOR EPIC CONTENT MARKETING 'From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business.' -- Don Schultz, the 'father of integrated marketing,' Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books 'Joe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content,strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again.' -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs 'As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.' -- David Meerman Scott, marketing strategist and bestselling author ofThe New Rules of Marketing and PR 'This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now.' -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company 'You could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying.It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.' -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete 'Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.' -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype 'The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating.' -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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The Strategic Digital Media Entrepreneur
78,90 CHF *
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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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The Strategic Digital Media Entrepreneur
128,00 CHF *
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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
Zum Angebot
The Strategic Digital Media Entrepreneur
46,00 CHF *
ggf. zzgl. Versand

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: * Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age * Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances * Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
Zum Angebot
The Strategic Digital Media Entrepreneur
47,00 CHF *
ggf. zzgl. Versand

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: * Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age * Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances * Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
Zum Angebot