Impact of New Advertising Formats on Interactive Digital Television ab 79 € als Taschenbuch: Advertiser and Consumer Perspectives. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Updated for 2019.Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.He walks you through step-by-step guides and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners will learn how to run successful Facebook ad campaigns. With this audiobook you will reach two billion potential customers instantly on Facebook and Instagram. Follow easy, step-by-step instructions for creating Facebook ads. Discover insider tips and tricks to improve your ROI. 1. Language: English. Narrator: Brian Meert. Audio sample: http://samples.audible.de/bk/acx0/145742/bk_acx0_145742_sample.mp3. Digital audiobook in aax.
Did you know that advertising is a simple way to make some money easily? Did you know that you can use you personal social account to do it? Do you want to find out more? Then, just keep reading!With over two million monthly advertisers, more businesses are realizing how effective Instagram advertising can be! Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results. The number of monthly active users on Instagram has skyrocketed in recent years, and there’s a good chance your target customers are on there, too! Younger audiences in the 18-29 range are particularly well-established on Instagram. And given their willingness to shop online, tapping into this demographic via high-quality, targeted ads could result in a huge number of sales for your business. In our ultimate guide to Instagram advertising, we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign! Here it what you will find inside:What is advertising and how people use it How important is social media and how it is affected by advertising Which is the basic concept of advertising What are the best ways to plan your contentAnd much more!Getting started with Instagram advertising is easy, quick, and could make a real difference to your Instagram profile’s growth and business sales. We recommend jumping right in and experimenting with different Instagram ads formats and styles and to which resonate with your audience the most!Don't lose time, anymore. Your audience is waiting for you! Just scroll up, click on the "buy now" button, and get started! 1. Language: English. Narrator: Lyle Clay Willison, Diehl Stacey. Audio sample: http://samples.audible.de/bk/acx0/180396/bk_acx0_180396_sample.mp3. Digital audiobook in aax.
If you want to learn how to increase your sales, leads, and engagement with Facebook advertising, then keep reading.Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.What makes this book different? Here are some of the things you can take away from the book:How to build a real audienceEngagementsConversionsThe importance of building a communityFacebook marketingCreating and optimizing adsFacebook StoriesFacebook LiveAnd much, much more!Unlike traditional advertising, or other forms of online marketing, Facebook allows specific market segmentation, so you know the precise likes and dislikes of your customer, their interests and behavior, which allows you to create campaigns targeted specially for individual groups. Whether it is a local or enterprise level brand, “like us and follow-up on Facebook” has become the common mantra.Get this audiobook now! 1. Language: English. Narrator: Heath Douglass. Audio sample: http://samples.audible.de/bk/acx0/133094/bk_acx0_133094_sample.mp3. Digital audiobook in aax.
Journalist Eric Boehlert and Clear Channel CEO John Hogan on this edition of Fresh Air. Eric Boehlert writes for the online magazine Salon. He's been covering the story surrounding Clear Channel Communications Inc., a media conglomerate that owns 1,200 radio stations nationwide. Last January it was the subject of an inquiry by the Senate commerce committee because of claims that Clear Channel "bullies artists, replaces local programming with automated formats and uses hard-nosed tactics against competitors." John Hogan is the CEO of Clear Channel Radio, a part of Clear Channel Worldwide, headquartered in San Antonio, Texas. It includes TV stations, outdoor advertising displays and live entertainment productions and venues throughout the US and in 65 countries around the world. (Broadcast Date: July 23, 2003) 1. Language: English. Narrator: Terry Gross. Audio sample: http://samples.audible.de/rt/whyy/030723/rt_whyy_030723_sample.mp3. Digital audiobook in aax.
If you want to learn how to advertise on Instagram, the hottest social media platform today then this is the manual you will most definitely want to listen to.You may be using Instagram right now and wondering, “How do I advertise on this social media site?” It doesn’t really matter that you’ve never attempted to advertise before, just don’t let that hold you back if you have the desire to step out of your comfort zone and start doing something that’s different, exciting, and fun. With one billion Instagram users and an advertising platform that makes Instagram a worldwide sensation, it’s time to make it happen and get going! What this manual includes:Successful advertising: Two of the keys to learning how to be an advertiser on Instagram is patience and planning.Made for beginners: Can you be successful in advertising on Instagram with any of the methods and tools outlined in this manual? Yes, you can, but realize the practical tools and suggestions that this book brings to you requires some work. The learning curve may be overwhelming in the beginning, but once you take all the pieces of the puzzle that is Instagram advertising, you will soar in your venture.Step-by-step approach: There is much more information to help you on your road to wealth.Key topics:Why you should advertise on Instagram. Learn how this small, 30 million user photo-sharing company has become the behemoth among social media platforms for advertisingWho your competition is and how to find them. Learn about their followers and how you can attract them to your brand and productsAll about Instagram campaigns and how to create your objectivesInstagram’s ad specifications, formats, design, and most importantly answer the question of “How much will this cost?”Finding your target market, who are they, and what mix of elements do you need to know to be an e 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150741/bk_acx0_150741_sample.mp3. Digital audiobook in aax.
Make More Money with Your Book is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers setting goals, building other income sources from your book, creating products and workbooks, conducting a workshop or seminar, putting on programs for local groups, contacting the local press and building your portfolio, contacting speakers, bureaus, and meeting planners, and publishing in multiple formats and popular platforms. Part II deals with creating an online sales campaign. It covers using the squeeze page, sales page, and free gift approach, creating compelling content, getting paid with a payment platform, building traffic with text and video ads, installing WordPress on your squeeze page or website, and using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audiobooks, and videos. Part IV deals with advertising, promotion, and social media. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/055210/bk_acx0_055210_sample.mp3. Digital audiobook in aax.
Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services. Part I deals with getting started. It covers: Setting goals Building other income sources from your product or service Developing other products, services, and programs Conducting a workshop or seminar Putting on programs for local groups Contacting the local press and building your portfolio Contacting speakers bureaus and meeting planners Publishing in multiple formats and popular platforms Part II deals with creating an online sales campaign. It covers: Using the squeeze page, sales page, and free gift approach Creating compelling content Getting paid with a payment platform Building traffic with text and video ads Installing WordPress on your squeeze page or website Using Instabuilder or other sitebuilders Part III deals with using blogs, podcasts, audiobooks, and videos. Part IV deals with advertising, promotion, and the social media. 1. Language: English. Narrator: Howard Dwayne Colclough. Audio sample: http://samples.audible.de/bk/acx0/058335/bk_acx0_058335_sample.mp3. Digital audiobook in aax.
Summary Real-World Machine Learning is a practical guide designed to teach working developers the art of ML project execution. Without overdosing you on academic theory and complex mathematics, it introduces the day-to-day practice of machine learning, preparing you to successfully build and deploy powerful ML systems. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Machine learning systems help you find valuable insights and patterns in data, which you'd never recognize with traditional methods. In the real world, ML techniques give you a way to identify trends, forecast behavior, and make fact-based recommendations. It's a hot and growing field, and up-to-speed ML developers are in demand. About the Book Real-World Machine Learning will teach you the concepts and techniques you need to be a successful machine learning practitioner without overdosing you on abstract theory and complex mathematics. By working through immediately relevant examples in Python, you'll build skills in data acquisition and modeling, classification, and regression. You'll also explore the most important tasks like model validation, optimization, scalability, and real-time streaming. When you're done, you'll be ready to successfully build, deploy, and maintain your own powerful ML systems. What's Inside Predicting future behavior Performance evaluation and optimization Analyzing sentiment and making recommendations About the Reader No prior machine learning experience assumed. Readers should know Python. About the Authors Henrik Brink, Joseph Richards and Mark Fetherolf are experienced data scientists engaged in the daily practice of machine learning. Table of Contents THE MACHINE-LEARNING WORKFLOW What is machine learning? Real-world data Modeling and prediction Model evaluation and optimization Basic feature engineering PRACTICAL APPLICATION Example: NYC taxi data Advanced feature engineering Advanced NLP example: movie review sentiment Scaling machine-learning workflows Example: digital display advertising