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The Media Handbook
59,11 € *
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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Anbieter: Dodax
Stand: 23.01.2020
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The Media Handbook
59,36 € *
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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Anbieter: Dodax AT
Stand: 23.01.2020
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Handbook of Research on Digital Media and Adver...
246,99 € *
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Handbook of Research on Digital Media and Advertising ab 246.99 € als gebundene Ausgabe: User Generated Content Consumption. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 23.01.2020
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The Leadership Skills Handbook: 90 Essential Sk...
9,95 € *
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Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as people skills, career skills, mindset skills, organization skills, personal values, and behaviors. Each skill is presented in a concise, easy to follow format, with an accompanying framework to help you deploy it in your own life. The skills are about the real challenges real leaders have to master, and as you observe and record real-life examples of skills in action, you will be developing your own unique formula for success in the context that matters to you. Based on research from over a thousand leaders throughout the world at all levels in the public, private, and voluntary sectors, it identifies the practical skills to make you even more successful, and offers guidance on all key topics.This completely revised fourth edition of The Leadership Skills Handbook includes brand new content on some of the most challenging skills that successful leaders need to master through three new sections on financial skills (including budgeting, costs, pricing, and creating an investment case), political skills (including influencing, negotiating, networking, and partnering) and the art of strategy (including strategic models, understanding the customer, marketing, pricing, and advertising). This indispensable guidance will boost your confidence, technical abilities, and give you the edge on your peers. 1. Language: English. Narrator: Richard Lyddon. Audio sample: http://samples.audible.de/bk/acx0/150628/bk_acx0_150628_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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The Copywriter's Handbook, Third Edition: A Ste...
9,95 € *
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened  This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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The Brand Who Cried Wolf: Deliver on Your Compa...
9,95 € *
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If you're in the business of selling something-anything! - you need this audiobook. The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands. It presents a blueprint for turning typical customers into raving evangelists for life. If you're looking for insider secrets or fancy tricks guaranteed to lure customers, you won't find them in here. Instead, The Brand Who Cried Wolf explains that great branding doesn't come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service. Great companies are those that not only deliver on their promises to customers, but also transcend those promises to create one-of-a-kind emotional experiences. Powerful branding doesn't come from creative advertising, or from a logo, color scheme, or theme song. It comes from doing for customers what you say you're going to do. Brands that don't deliver on their promises lose customers and generate catastrophic negative word-of-mouth. But brands that consistently exceed what they promise earn customers for life and generate waves of new customers from positive word-of-mouth. The art of branding really is that simple. Using children's fairy tales to introduce each chapter and illustrate his point, Scott Deming offers a solid, simple, and highly effective plan for successful brand-building and customer interaction. Inside, you'll learn vital, basic truths about branding, including how to: Redefine your brand, and your company, to focus on the customer experience Ensure consistently positive customer interactions Create powerful, unique, and emotional experiences for customers Turn customers into your PR agents Make your brand the only solution, not just one of many choices for customers Use word-of-mouth to build your brand consistently 1. Language: English. Narrator: Scott Deming. Audio sample: http://samples.audible.de/bk/acx0/005664/bk_acx0_005664_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Culturematic: How Reality TV, John Cheever, a P...
9,95 € *
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A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew. 1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/brll/003825/bk_brll_003825_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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The Best of Guerrilla Marketing--Guerrilla Mark...
18,99 € *
ggf. zzgl. Versand

Guerrilla Marketing's Greatest Hits-Updated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketing-a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books-updated for a new generation. "When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter." -Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." -Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter-and, of course, Internet access." -David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." -Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " -Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years - and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " -Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." -Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." -Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" -David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" -David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." -Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." -Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Anbieter: buecher
Stand: 23.01.2020
Zum Angebot
The Best of Guerrilla Marketing--Guerrilla Mark...
18,99 € *
ggf. zzgl. Versand

Guerrilla Marketing's Greatest Hits-Updated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketing-a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books-updated for a new generation. "When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter." -Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." -Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter-and, of course, Internet access." -David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." -Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " -Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years - and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " -Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." -Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." -Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" -David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" -David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." -Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." -Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Anbieter: buecher
Stand: 23.01.2020
Zum Angebot