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Neuro Design (eBook, ePUB)
17,95 € *
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Commended: 2018 Business Book Awards - Thought Leader categoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 08.04.2020
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Neuro Design (eBook, ePUB)
17,95 € *
ggf. zzgl. Versand

Commended: 2018 Business Book Awards - Thought Leader categoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 08.04.2020
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The Leadership Skills Handbook: 90 Essential Sk...
9,95 € *
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Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as people skills, career skills, mindset skills, organization skills, personal values, and behaviors. Each skill is presented in a concise, easy to follow format, with an accompanying framework to help you deploy it in your own life. The skills are about the real challenges real leaders have to master, and as you observe and record real-life examples of skills in action, you will be developing your own unique formula for success in the context that matters to you. Based on research from over a thousand leaders throughout the world at all levels in the public, private, and voluntary sectors, it identifies the practical skills to make you even more successful, and offers guidance on all key topics.This completely revised fourth edition of The Leadership Skills Handbook includes brand new content on some of the most challenging skills that successful leaders need to master through three new sections on financial skills (including budgeting, costs, pricing, and creating an investment case), political skills (including influencing, negotiating, networking, and partnering) and the art of strategy (including strategic models, understanding the customer, marketing, pricing, and advertising). This indispensable guidance will boost your confidence, technical abilities, and give you the edge on your peers. 1. Language: English. Narrator: Richard Lyddon. Audio sample: http://samples.audible.de/bk/acx0/150628/bk_acx0_150628_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 08.04.2020
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The Copywriter's Handbook, Third Edition: A Ste...
9,95 € *
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened  This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 08.04.2020
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The Brand Who Cried Wolf: Deliver on Your Compa...
9,95 € *
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If you're in the business of selling something-anything! - you need this audiobook. The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands. It presents a blueprint for turning typical customers into raving evangelists for life. If you're looking for insider secrets or fancy tricks guaranteed to lure customers, you won't find them in here. Instead, The Brand Who Cried Wolf explains that great branding doesn't come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service. Great companies are those that not only deliver on their promises to customers, but also transcend those promises to create one-of-a-kind emotional experiences. Powerful branding doesn't come from creative advertising, or from a logo, color scheme, or theme song. It comes from doing for customers what you say you're going to do. Brands that don't deliver on their promises lose customers and generate catastrophic negative word-of-mouth. But brands that consistently exceed what they promise earn customers for life and generate waves of new customers from positive word-of-mouth. The art of branding really is that simple. Using children's fairy tales to introduce each chapter and illustrate his point, Scott Deming offers a solid, simple, and highly effective plan for successful brand-building and customer interaction. Inside, you'll learn vital, basic truths about branding, including how to: Redefine your brand, and your company, to focus on the customer experience Ensure consistently positive customer interactions Create powerful, unique, and emotional experiences for customers Turn customers into your PR agents Make your brand the only solution, not just one of many choices for customers Use word-of-mouth to build your brand consistently 1. Language: English. Narrator: Scott Deming. Audio sample: http://samples.audible.de/bk/acx0/005664/bk_acx0_005664_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 08.04.2020
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Culturematic: How Reality TV, John Cheever, a P...
9,95 € *
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A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew. 1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/brll/003825/bk_brll_003825_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 08.04.2020
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Handbook of Research on Digital Media and Adver...
246,99 € *
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Handbook of Research on Digital Media and Advertising ab 246.99 EURO User Generated Content Consumption

Anbieter: ebook.de
Stand: 08.04.2020
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The Media Handbook
63,31 € *
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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Anbieter: Dodax
Stand: 08.04.2020
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Cambridge Marketing Handbook: Digital
26,90 CHF *
zzgl. 3,50 CHF Versand

In today´s electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer´s toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.

Anbieter: Orell Fuessli CH
Stand: 08.04.2020
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