Angebote zu "Home" (112 Treffer)

Kategorien

Shops

Emerging Out of Home Advertising
49,90 € *
ggf. zzgl. Versand

The books details emerging trends in global Out-of-Home Advertising. Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years, for example, about 4,900 digital billboard displays have been installed in China and the United States. The digital out of home trend is rising in Pakistan as well. Traditional roadside billboards remain the predominant form of OOH advertising in the US with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads. Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of OOH advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as building and maintaining the shelters people use while waiting for the bus. Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truck side, food trucks, and taxis.The book highlights OOH tools and techniques employed by marketers.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
A Subscription-based Multi-user Digital Signage...
50,40 € *
ggf. zzgl. Versand

Digital signage is the new media advertising medium. It is defined as an out-of-home advertising and outputs information on electronic output devices like LCD screens, plasmas, large electronic panels. Digital signage has helped in creating new advertising techniques to get the message across in a way that static posters and billboards never could. It is the future of outdoor and indoor public advertising medium and will shortly replace the traditional advertising media. The displays can consist of text, images, animations or video with or without sound. The current systems have a player connected offline to the displays or a computer connected through a network to display digital contents. Content management is usually done from the main central server often referred to as the Network Operating Center (NOC) or the digital contents are manually updated on the players where offline modes are used. This work describes creation of business models for a subscription based networked digital signage system with digital content management made easier for customers to administer.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
A Subscription-based Multi-user Digital Signage...
49,00 € *
ggf. zzgl. Versand

Digital signage is the new media advertising medium. It is defined as an out-of-home advertising and outputs information on electronic output devices like LCD screens, plasmas, large electronic panels. Digital signage has helped in creating new advertising techniques to get the message across in a way that static posters and billboards never could. It is the future of outdoor and indoor public advertising medium and will shortly replace the traditional advertising media. The displays can consist of text, images, animations or video with or without sound. The current systems have a player connected offline to the displays or a computer connected through a network to display digital contents. Content management is usually done from the main central server often referred to as the Network Operating Center (NOC) or the digital contents are manually updated on the players where offline modes are used. This work describes creation of business models for a subscription based networked digital signage system with digital content management made easier for customers to administer.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
TVMobile
46,30 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! MediaCorp TV TVMobile was a subsidiary of MediaCorp Singapore and was the first channel in the world to pioneer the use of Digital Video Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes and real-time news, keeping travellers informed while travelling. TVMobile had outdoor-advertising platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
TVMobile
45,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! MediaCorp TV TVMobile was a subsidiary of MediaCorp Singapore and was the first channel in the world to pioneer the use of Digital Video Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes and real-time news, keeping travellers informed while travelling. TVMobile had outdoor-advertising platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Programmatic Advertising
45,20 € *
ggf. zzgl. Versand

Programmatic Advertising ist die Weiterentwicklung der Automatisierung des ganzheitlichen Marketings. Die richtige Botschaft erreicht den User im richtigen Umfeld zur richtigen Zeit und das auf einen Knopfdruck über alle Kanäle hinweg. Österreich zieht nach und erweitert das Kontingent an programmatisch buchbaren Inventar. Das Jahr 2018 wird viele Herausforderungen durch die Datenschutzgrundverordnung bringen, welche aber keine Auswirkungen auf die Onlinebudgets haben werden. Die Vorbereitungen wurden auf Unternehmensund Vermarkterseite getroffen. Der Kampf gegen Betrug in der Automatisierung haltet weiter an und die Unternehmen können mittels Private Deals programmatisches Onlinemarketing sicher integrieren. Programmatic Advertising wird im Jahr 2018 durch die Anbindung des Online-Videoinventars immense Steigerungen erfahren. Auch die ersten Gehversuche am Point of Sale und über Digital Out of Home werden umgesetzt. Diese Arbeit ist eine empirische Studie, die sich mit dieser Technologie am österreichischen Markt auseinandersetzt. Das Ziel ist es, die Unternehmen über Möglichkeiten und Gefahren, sowie den aktuellen Stand in Kenntnis zu setzen.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
Programmatic Advertising
43,90 € *
ggf. zzgl. Versand

Programmatic Advertising ist die Weiterentwicklung der Automatisierung des ganzheitlichen Marketings. Die richtige Botschaft erreicht den User im richtigen Umfeld zur richtigen Zeit und das auf einen Knopfdruck über alle Kanäle hinweg. Österreich zieht nach und erweitert das Kontingent an programmatisch buchbaren Inventar. Das Jahr 2018 wird viele Herausforderungen durch die Datenschutzgrundverordnung bringen, welche aber keine Auswirkungen auf die Onlinebudgets haben werden. Die Vorbereitungen wurden auf Unternehmensund Vermarkterseite getroffen. Der Kampf gegen Betrug in der Automatisierung haltet weiter an und die Unternehmen können mittels Private Deals programmatisches Onlinemarketing sicher integrieren. Programmatic Advertising wird im Jahr 2018 durch die Anbindung des Online-Videoinventars immense Steigerungen erfahren. Auch die ersten Gehversuche am Point of Sale und über Digital Out of Home werden umgesetzt. Diese Arbeit ist eine empirische Studie, die sich mit dieser Technologie am österreichischen Markt auseinandersetzt. Das Ziel ist es, die Unternehmen über Möglichkeiten und Gefahren, sowie den aktuellen Stand in Kenntnis zu setzen.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Facebook Advertising: Build Your Online Busines...
9,95 € *
ggf. zzgl. Versand

Start making money from home now!How can you make $10,000 to even $100,000 a month and achieving financial freedom? It would be through Facebook advertising.Many people don't know that Facebook ads can be one the most lucrative online businesses you can do. Thousands of people are making a living from Facebook advertising, and so can you after listening to this audiobook.This audiobook goes into detail on how to start making money from Facebook ads, and we will talk about the deep secrets most successful advertisers don't want you to know about making money thru Facebook ads. Just remember, if you follow the steps in this audiobook precisely as explained, then you should have no problem making $10,000 a month from Facebook ads within 90 days. Remember to work hard and to listen carefully. You will reap the benefits of this fantastic audiobook.This audiobook has solid tips and advice with real time strategies to take you where no Facebook ads book has gone before. Doesn’t matter if you are a beginner or a pro, this audiobook has it all.You will learn:Why every Facebook advertiser needs this book - Explaining in detail as to why this audiobook is a must listen for any aspiring advertiser.How to pick a niche – How to find a niche which would be best suited for you the reader.How to make passive income from Facebook ads.Affiliate marketing – Going step-by-step on how to find a good affiliate program which will sell and make profits.Domain name + Hosting + WordPress - Explain how to find the best and the most cost-effective Domain name + Hosting + WordPress.SEO - Explaining the importance of SEO, also showing how to boost ranking on Google.First blog post – Explaining to readers how to set up your first blog post.Facebook groups, pages and more!Importance of YouTube - Why is YouTube an excellent idea for Facebook ad 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/148403/bk_acx0_148403_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
Zum Angebot
I Was a Mad Man: How I Marched up Madison Avenu...
9,95 € *
ggf. zzgl. Versand

When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers, and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume, and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less-than-full-season subscriptions (unheard of till 1971) in the Met s first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they'd never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear, Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours. 1. Language: English. Narrator: Daniel Thomas May. Audio sample: http://samples.audible.de/bk/adbl/011624/bk_adbl_011624_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
Zum Angebot