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Cauberghe, V: Impact of New Advertising Formats...
79,00 € *
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Erscheinungsdatum: 12/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Impact of New Advertising Formats on Interactive Digital Television, Titelzusatz: Advertiser and Consumer Perspectives, Autor: Cauberghe, Veroline, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 320, Informationen: Paperback, Gewicht: 493 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 30.03.2020
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Impact of New Advertising Formats on Interactiv...
79,00 € *
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Impact of New Advertising Formats on Interactive Digital Television ab 79 € als Taschenbuch: Advertiser and Consumer Perspectives. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 30.03.2020
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Fahrraddiebe
16,99 € *
zzgl. 1,49 € Versand

Heralded as the greatest film ever made on release, winning an Oscar in 1949 and topping the Sight and Sound film poll in 1952, De Sica's seminal work of Italian neorealism has had an impact on cinema worldwide from release to the present day, with filmmakers such as Satyajit Ray and Ken Loach claiming the film as a direct influence on their own. Bicycle Thieves tells the story of Antonio, a long unemployed man who finally finds employment putting up cinema posters for which he needs a bicycle. His wife pawns all the family linen to redeem the already pawned bicycle and for Antonio salvation has come, until the bicycle is stolen. Antonio and his son take to the streets in a desperate search to find the bicycle. Bicycle Thieves is as much about the position of Italians in post-War, post-Fascist Italy as the relationship between father and son, told through the labyrinth of the cinematic city with De Sica's arresting visual poetry. Defining neorealism, a small period of filmmaking that focused on simple, humanist stories, Bicycle Thieves was one of the most captivating and moving. Arrow Academy presents Vittorio De Sica's masterpiece on Blu-ray for the first time in the UK. Special Features: Brand new restored high definition digital transfer of the film Newly translated and more complete optional English subtitles Feature length audio commentary by Italian Cinema expert Robert Gordon, author of BFI Modern Classics 'Bicycle Thieves' 'Cesare Zavattini' a feature length documentary by director Carlo Lizzani on the great screenwriter, novelist, critic, long time De Sica collaborator and founder of Italian neorealism 'Timeless Cinema', a documentary portrait of director, actor and screenwriter Vittorio De Sica Original trailer advertising De Sica's films, featuring Bicycle Thieves star Lamberto Maggiorani and Francesco Golisano presenting Miracle in Milan Reversible sleeve featuring original and newly commissioned artwork by Samuel Webster

Anbieter: Zavvi
Stand: 30.03.2020
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Hey, Whipple, Squeeze This
17,99 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 30.03.2020
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Hey, Whipple, Squeeze This
17,99 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 30.03.2020
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Copywriting and Web Copywriting: 2 books in 1: ...
9,95 € *
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Copywriting and Web Copywriting: 2 books in 1 - The Ultimate Guide to Write Irresistible Paper and Web Copy That Sells, Communicate with Impact, Write Persuasive Advertising, Improve Your Business, Generate Quick Cash, Capture People’s Attention and Compel Them to Buy Your ProductsTwo manuscripts in one audiobook.This bundle includes the complete collection of audiobooks that will help you learn how to write persuasive advertising, whether paper or web.This audiobook set includes:Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, generate quick cash, and take your business on the next levelWeb Copywriting: How to write irresistible Web Copy, capture people’s attention, draw them into your online business (website, blog, social media...) and compel them to buy your productsWould you like to turn words into cash? That’s the power of copywriting!Copywriting is a skill that’s needed everywhere today. It’s used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your career struggling to make a single sale.If so, I can help you. You will learn:The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal customerWhat makes web copywriting differentWriting effective seo(search engine optimized copy) for the webHow to use copywriting to boost your online businessAnd much more! 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/166726/bk_acx0_166726_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 30.03.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
ggf. zzgl. Versand

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 30.03.2020
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The Persuasive Power of Campaign Advertising , ...
9,95 € *
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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. 1. Language: English. Narrator: Mike DelGaudio. Audio sample: http://samples.audible.de/bk/acx0/032432/bk_acx0_032432_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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