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Managing Digital Enterprise
85,58 € *
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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:- Foundation of Digital Enterprise- Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation- B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems- Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Anbieter: Dodax AT
Stand: 23.01.2020
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Personalized Advertising
50,40 € *
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As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal research conducted via a statistical survey will analyze and comprehend the consumer's attitude towards this development.

Anbieter: Dodax AT
Stand: 23.01.2020
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Personalized Advertising
49,00 € *
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As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal research conducted via a statistical survey will analyze and comprehend the consumer's attitude towards this development.

Anbieter: Dodax
Stand: 23.01.2020
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Obfuscation: A User's Guide for Privacy and Pro...
9,95 € *
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With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance - the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy-protecting techniques and projects they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading information to interfere with surveillance and data-collection projects. Brunton and Nissenbaum provide tools and a rationale for evasion, noncompliance, refusal, even sabotage - especially for average users, those of us not in a position to opt out or exert control over data about ourselves. Obfuscation will teach users to push back, software developers to keep their user data safe, and policy makers to gather data without misusing it. Brunton and Nissenbaum present a guide to the forms and formats that obfuscation has taken and explain how to craft its implementation to suit the goal and the adversary. They describe a series of historical and contemporary examples, including radar chaff deployed by World War II pilots, Twitter bots that hobbled the social media strategy of popular protest movements, and software that can camouflage users' search queries and stymie online advertising. They go on to consider obfuscation in more general terms, discussing why obfuscation is necessary, whether it is justified, how it works, and how it can be integrated with other privacy practices and technologies. 1. Language: English. Narrator: Dana Hickox. Audio sample: http://samples.audible.de/bk/gdan/001807/bk_gdan_001807_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Bluetooth Low Energy
38,99 € *
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A radical new departure from Product Description The First Complete Guide to Bluetooth Low Energy: How It Works, What It Can Do, and How to Apply It A radical departure from conventional Bluetooth technology, Bluetooth low energy (BLE) enables breakthrough wireless applications in industries ranging from healthcare to transportation. Running on a coin-sized battery, BLE can operate reliably for years, connecting and extending everything from personal area network devices to next-generation sensors. Now, one of the standard’s leading developers has written the first comprehensive, accessible introduction to BLE for every system developer, designer, and engineer. Robin Heydon, a member of the Bluetooth SIG Hall of Fame, has brought together essential information previously scattered through multiple standards documents, sharing the context and expert insights needed to implement high-performance working systems. He first reviews BLE’s design goals, explaining how they drove key architectural decisions, and introduces BLE’s innovative usage models. Next, he thoroughly covers how the two main parts of BLE, the controller and host, work together, and then addresses key issues from security and profiles through testing and qualification. This knowledge has enabled the creation of Bluetooth Smart and Bluetooth Smart Ready devices. This guide is an indispensable companion to the official BLE standards documents and is for every technical professional and decision-maker considering BLE, planning BLE products, or transforming plans into working systems. Topics Include BLE device types, design goals, terminology, and core concepts Architecture: controller, host, applications, and stack splits Usage models: presence detection, data broadcasting, connectionless models, and gateways Physical Layer: modulation, frequency band, radio channels, power, tolerance, and range Direct Test Mode: transceiver testing, hardware interfaces, and HCI Link Layer: state machine, packets, channels, broadcasting, encryption, and optimization HCI: physical/logical interfaces, controller setup, and connection management L2CAP: channels and packet structure, and LE signaling channels Attributes: grouping, services, characteristics, and protocols Security: pairing, bonding, and data signing Generic Access Profiles: roles, modes, procedures, security modes, data advertising, and services Applications, devices, services, profiles, and peripherals Testing/qualification: starting projects, selecting features, planning, testing, compliance, and more Features + Benefits Real-world insight from the leader of the BLE standards group: places the standard in context, and shows how to apply it in areas from healthcare to transportation Helps implementers and decision-makers evaluate BLE and prepare to use it Thoroughly covers concepts, architecture, usage models, controllers, hosts, and more Includes a full chapter on BLE security Preface xvii Acknowledgments xix About the Author xxi Part I: Overview 1 Chapter 1: What Is Bluetooth Low Energy? 3 1.1 Device Types 6 1.2 Design Goals 7 1.3 Terminology 9 Chapter 2: Basic Concepts 11 2.1 Button-Cell Batteries 11 2.2 Time Is Energy 12 2.3 Memory Is Expensive 13 2.4 Asymmetric Design 14 2.5 Design For Success 15 2.6 Everything Has State 16 2.7 Client-Server Architecture 17 2.8 Modular Architecture 18 2.9 One Billion Is a Small Number 19 2.10 Connectionless Model 19 2.11 Paradigms 20 Chapter 3: Architecture 27 3.1 Controller 27 3.2 The Host 32 3.3 The Application Layer 36 3.4 Stack Splits 38 Chapter 4: New Usage Models 41 4.1 Presence Detection 41 4.2 Broadcasting Data 42 4.3 Connectionless Model 43 4.4 Gateways 44 Part II: Controller 47 Chapter 5: The Physical Layer 49 5.1 Background 49 5.2 Analog Modulation 49 5.3 Digital Modulation 51 5.4 Frequency Band 54 5.5 Modulation 54 5.6 Radio Channels 55 5.7 Transmit Power 56 5.8 Tolerance 57 5.9 Receiver Sensitivity 57 5.10 Range 58 Chapter 6: Direct Test Mode 61 6.1 Background 61 6.2 Transceiver Testing 62 6.3 Hardware Interface 65 6.4 Direct Testing by Using HCI 67 Chapter 7: The Link Layer 69 7.1 The Link Layer State Machine 69 7.2 Packets 76 7.3 Packet Structure 79 7.4 Channels 84 7.5 Finding Devices 90 7.6 Broadcasting 92 7.7 Creating Connections 93 7.8 Sending Data 98 7.9 Encryption 104 7.10 Managing Connections 109 7.11 Robustness 120 7.12 Optimizations for Low Power 123 Chapter 8: The Host/Controller Interface 131 8.1 Introduction 131 8.2 Physical Interfaces 131 8.3 Logical Interface 135 8.4 Controller Setup 140 8.5 Broadcasting and Observing 148 8.6 Initiating Connections 153 8.7 Connection Management 158 Part III: Host 167 Chapter 9: Logical Link Control and Adaptation Protocol 169 9.1 Background 169 9.2 L2CAP Channels 171 9.3 The L2CAP Packet Structure 172 9.4 The LE Signaling Channel 173 Chapter 10: Attributes 179 10.1 Background 179 10.2 Attributes 189 10.3 Grouping 199 10.4 Services 199 10.5 Characteristics 210 10.6 The Attribute Protocol 217 10.7 The Generic Attribute Profile 231 Chapter 11: Security 241 11.1 Security Concepts 241 11.2 Pairing and Bonding 248 11.3 Signing of Data 252 Chapter 12: The Generic Access Profile 255 12.1 Background 255 12.2 GAP Roles 261 12.3 Modes and Procedures 262 12.4 Security Modes 270 12.5 Advertising Data 273 12.6 GAP Service 276 Part IV: Application 281 Chapter 13: Central 283 13.1 Background 283 13.2 Discovering Devices 283 13.3 Connecting to Devices 285 13.4 What Does This Device Do? 286 13.5 Generic Clients 287 13.6 Interacting with Services 288 13.7 Bonding 292 13.8 Changed Services 293 13.9 Implementing Profiles 294 Chapter 14: Peripherals 299 14.1 Background 299 14.2 Broadcast Only 299 14.3 Being Discoverable 300 14.4 Being Connectable 301 14.5 Exposing Services 301 14.6 Characteristics 302 14.7 Security Matters 303 14.8 Optimizing for Low Power 303 14.9 Optimizing Attributes 311 Chapter 15: Testing and Qualification 313 15.1 Starting a Project 313 15.2 Selecting Features 316 15.3 Consistency Check 316 15.4 Generating a Test Plan 317 15.5 Creating a Compliance Folder 317 15.6 Qualification Testing 318 15.7 Qualify Your Design 319 15.8 Declaring Compliance 320 15.9 Listing 321 15.10 Combining Components 321 Index 323A radical new departure from conventional Bluetooth technology, Bluetooth Low Energy (BLE) will enable a whole new generation of wireless applications in industries ranging from healthcare to transportation. Running on a single coin-sized battery, BLE can run for years, connecting and extending everything from Personal Area Network devices to next-generation sensors. In Bluetooth Low Energy , one of the standard's developers has written the first comprehensive, accessible introduction to BLE for every system developer, designer, and engineer. Robin Heydon, a member of the Bluetooth Hall of Fame brings together information currently scattered through multiple standards documents, offering the context and leading-edge implementation insights needed to build high-performance working systems with BLE. Heydon begins by reviewing BLE's design goals, explaining how they drove key architectural decisions, and introducing BLE's innovative usage models. Next, he thoroughly covers the Controller side of the standard, offering detailed information on physical and link layers, direct test mode, and the host controller interface. Finally, he turns to BLE hosts, explaining L2CAP, attributes, BLE security, and the Generic Access Profile. This book will be an indispensable companion to the official BLE standards documents for every technical professional and decision-maker who is considering BLE, planning BLE products, or transforming plans into working systems.

Anbieter: buecher
Stand: 23.01.2020
Zum Angebot
Bluetooth Low Energy
38,99 € *
ggf. zzgl. Versand

A radical new departure from Product Description The First Complete Guide to Bluetooth Low Energy: How It Works, What It Can Do, and How to Apply It A radical departure from conventional Bluetooth technology, Bluetooth low energy (BLE) enables breakthrough wireless applications in industries ranging from healthcare to transportation. Running on a coin-sized battery, BLE can operate reliably for years, connecting and extending everything from personal area network devices to next-generation sensors. Now, one of the standard’s leading developers has written the first comprehensive, accessible introduction to BLE for every system developer, designer, and engineer. Robin Heydon, a member of the Bluetooth SIG Hall of Fame, has brought together essential information previously scattered through multiple standards documents, sharing the context and expert insights needed to implement high-performance working systems. He first reviews BLE’s design goals, explaining how they drove key architectural decisions, and introduces BLE’s innovative usage models. Next, he thoroughly covers how the two main parts of BLE, the controller and host, work together, and then addresses key issues from security and profiles through testing and qualification. This knowledge has enabled the creation of Bluetooth Smart and Bluetooth Smart Ready devices. This guide is an indispensable companion to the official BLE standards documents and is for every technical professional and decision-maker considering BLE, planning BLE products, or transforming plans into working systems. Topics Include BLE device types, design goals, terminology, and core concepts Architecture: controller, host, applications, and stack splits Usage models: presence detection, data broadcasting, connectionless models, and gateways Physical Layer: modulation, frequency band, radio channels, power, tolerance, and range Direct Test Mode: transceiver testing, hardware interfaces, and HCI Link Layer: state machine, packets, channels, broadcasting, encryption, and optimization HCI: physical/logical interfaces, controller setup, and connection management L2CAP: channels and packet structure, and LE signaling channels Attributes: grouping, services, characteristics, and protocols Security: pairing, bonding, and data signing Generic Access Profiles: roles, modes, procedures, security modes, data advertising, and services Applications, devices, services, profiles, and peripherals Testing/qualification: starting projects, selecting features, planning, testing, compliance, and more Features + Benefits Real-world insight from the leader of the BLE standards group: places the standard in context, and shows how to apply it in areas from healthcare to transportation Helps implementers and decision-makers evaluate BLE and prepare to use it Thoroughly covers concepts, architecture, usage models, controllers, hosts, and more Includes a full chapter on BLE security Preface xvii Acknowledgments xix About the Author xxi Part I: Overview 1 Chapter 1: What Is Bluetooth Low Energy? 3 1.1 Device Types 6 1.2 Design Goals 7 1.3 Terminology 9 Chapter 2: Basic Concepts 11 2.1 Button-Cell Batteries 11 2.2 Time Is Energy 12 2.3 Memory Is Expensive 13 2.4 Asymmetric Design 14 2.5 Design For Success 15 2.6 Everything Has State 16 2.7 Client-Server Architecture 17 2.8 Modular Architecture 18 2.9 One Billion Is a Small Number 19 2.10 Connectionless Model 19 2.11 Paradigms 20 Chapter 3: Architecture 27 3.1 Controller 27 3.2 The Host 32 3.3 The Application Layer 36 3.4 Stack Splits 38 Chapter 4: New Usage Models 41 4.1 Presence Detection 41 4.2 Broadcasting Data 42 4.3 Connectionless Model 43 4.4 Gateways 44 Part II: Controller 47 Chapter 5: The Physical Layer 49 5.1 Background 49 5.2 Analog Modulation 49 5.3 Digital Modulation 51 5.4 Frequency Band 54 5.5 Modulation 54 5.6 Radio Channels 55 5.7 Transmit Power 56 5.8 Tolerance 57 5.9 Receiver Sensitivity 57 5.10 Range 58 Chapter 6: Direct Test Mode 61 6.1 Background 61 6.2 Transceiver Testing 62 6.3 Hardware Interface 65 6.4 Direct Testing by Using HCI 67 Chapter 7: The Link Layer 69 7.1 The Link Layer State Machine 69 7.2 Packets 76 7.3 Packet Structure 79 7.4 Channels 84 7.5 Finding Devices 90 7.6 Broadcasting 92 7.7 Creating Connections 93 7.8 Sending Data 98 7.9 Encryption 104 7.10 Managing Connections 109 7.11 Robustness 120 7.12 Optimizations for Low Power 123 Chapter 8: The Host/Controller Interface 131 8.1 Introduction 131 8.2 Physical Interfaces 131 8.3 Logical Interface 135 8.4 Controller Setup 140 8.5 Broadcasting and Observing 148 8.6 Initiating Connections 153 8.7 Connection Management 158 Part III: Host 167 Chapter 9: Logical Link Control and Adaptation Protocol 169 9.1 Background 169 9.2 L2CAP Channels 171 9.3 The L2CAP Packet Structure 172 9.4 The LE Signaling Channel 173 Chapter 10: Attributes 179 10.1 Background 179 10.2 Attributes 189 10.3 Grouping 199 10.4 Services 199 10.5 Characteristics 210 10.6 The Attribute Protocol 217 10.7 The Generic Attribute Profile 231 Chapter 11: Security 241 11.1 Security Concepts 241 11.2 Pairing and Bonding 248 11.3 Signing of Data 252 Chapter 12: The Generic Access Profile 255 12.1 Background 255 12.2 GAP Roles 261 12.3 Modes and Procedures 262 12.4 Security Modes 270 12.5 Advertising Data 273 12.6 GAP Service 276 Part IV: Application 281 Chapter 13: Central 283 13.1 Background 283 13.2 Discovering Devices 283 13.3 Connecting to Devices 285 13.4 What Does This Device Do? 286 13.5 Generic Clients 287 13.6 Interacting with Services 288 13.7 Bonding 292 13.8 Changed Services 293 13.9 Implementing Profiles 294 Chapter 14: Peripherals 299 14.1 Background 299 14.2 Broadcast Only 299 14.3 Being Discoverable 300 14.4 Being Connectable 301 14.5 Exposing Services 301 14.6 Characteristics 302 14.7 Security Matters 303 14.8 Optimizing for Low Power 303 14.9 Optimizing Attributes 311 Chapter 15: Testing and Qualification 313 15.1 Starting a Project 313 15.2 Selecting Features 316 15.3 Consistency Check 316 15.4 Generating a Test Plan 317 15.5 Creating a Compliance Folder 317 15.6 Qualification Testing 318 15.7 Qualify Your Design 319 15.8 Declaring Compliance 320 15.9 Listing 321 15.10 Combining Components 321 Index 323A radical new departure from conventional Bluetooth technology, Bluetooth Low Energy (BLE) will enable a whole new generation of wireless applications in industries ranging from healthcare to transportation. Running on a single coin-sized battery, BLE can run for years, connecting and extending everything from Personal Area Network devices to next-generation sensors. In Bluetooth Low Energy , one of the standard's developers has written the first comprehensive, accessible introduction to BLE for every system developer, designer, and engineer. Robin Heydon, a member of the Bluetooth Hall of Fame brings together information currently scattered through multiple standards documents, offering the context and leading-edge implementation insights needed to build high-performance working systems with BLE. Heydon begins by reviewing BLE's design goals, explaining how they drove key architectural decisions, and introducing BLE's innovative usage models. Next, he thoroughly covers the Controller side of the standard, offering detailed information on physical and link layers, direct test mode, and the host controller interface. Finally, he turns to BLE hosts, explaining L2CAP, attributes, BLE security, and the Generic Access Profile. This book will be an indispensable companion to the official BLE standards documents for every technical professional and decision-maker who is considering BLE, planning BLE products, or transforming plans into working systems.

Anbieter: buecher
Stand: 23.01.2020
Zum Angebot
The Best Digital Marketing Campaigns in the Wor...
42,90 CHF *
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In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
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Managing Digital Enterprise
112,90 CHF *
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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: . Foundation of Digital Enterprise . Technology Foundation and Talent Management for Digital Enterprise . Digital Enterprise Strategy Planning and Implementation . B2C Digital Enterprise: E-tailing . B2C Digital Enterprise: E-Services . B2B Digital Enterprise and Supply Chain . Digital Platforms . Digital Marketing and Advertising . Digital Payment Systems . Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
Zum Angebot
Marketing Communications
75,90 CHF *
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With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor's guide with PowerPoint slides, testbank questions and answer checklists.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
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