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Buehler, Doyle Robert: The Digital Delusion
24,39 € *
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Erscheinungsdatum: 12.06.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Digital Delusion, Titelzusatz: How to Overcome the Misguidance and Misinformation Online. 7 Simple Steps to Becoming the Online Leader in Your Industry, Autor: Buehler, Doyle Robert, Verlag: Kanzuru, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 202, Informationen: Paperback, Gewicht: 319 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.10.2020
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The Structure of the Digital Advertising Indust...
13,99 € *
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation ab 13.99 € als Taschenbuch: . Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 20.10.2020
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The Structure of the Digital Advertising Indust...
12,99 € *
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation ab 12.99 € als pdf eBook: . Aus dem Bereich: eBooks, Fachthemen & Wissenschaft, Philosophie,

Anbieter: hugendubel
Stand: 20.10.2020
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The Ad War: A Look into the Multi-Billion Dolla...
9,95 € *
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Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. 1. Language: English. Narrator: Matt Hrushka. Audio sample: http://samples.audible.de/bk/acx0/030937/bk_acx0_030937_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Frenemies: The Epic Disruption of the Advertisi...
9,95 € *
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women - though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies', a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors and accusations of kickbacks and corruption swirl.  We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM.  We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertisi 1. Language: English. Narrator: Jonathan Todd Ross. Audio sample: http://samples.audible.de/bk/hcuk/003932/bk_hcuk_003932_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Facebook Advertising 2020: How to Dominate Your...
9,95 € *
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Have you ever wanted to grow your business using Facebook ads? Struggling with understanding Facebook’s ad platform and even where to start? Are you ready to discover what it takes to get noticed on Facebook and turn likes into customer sales?We all know how big social media has become when it comes to marketing. Products make it or break it on Facebook whether people love it or hate it. And the only real way to show off your products is to have a huge following on your business page that your fans visit every day. Just starting out, that can be a difficult thing to do. That’s why understanding Facebook ads is so important, and surprisingly, easy to do.The way to the top is to study this ultimate guide to help you create the type of ads that Facebook users will engage in. Video ads are the future of Facebook marketing. This is the type of advertising that gets people to stop scrolling through their feed and really focus on your business. There are already so many tools on Facebook for advertisers that it’s easy to start using them today to create video ads. And that's what you'll learn in Facebook Advertising 2020: How to Dominate Your Industry with Facebook Ads.The point of this audiobook is straightforward: We will teach you the fundamentals of taking a photo or video and turning it into an ad on Facebook that thousands of people will see during its running time.You will discover:Why Videos Are the Future of Facebook AdsHow to Create an Ad Video in Five MinutesUnderstanding the Results of an AdTurning Likes and Comments into SalesThe Benefit of Running a Series of Ads 1. Language: English. Narrator: William Harvey Jr.. Audio sample: http://samples.audible.de/bk/acx0/200401/bk_acx0_200401_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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The Psychology of Advertising (eBook, PDF)
32,95 € *
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
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The Psychology of Advertising (eBook, ePUB)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
Zum Angebot
The Psychology of Advertising (eBook, PDF)
32,95 € *
ggf. zzgl. Versand

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Anbieter: buecher
Stand: 20.10.2020
Zum Angebot