Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is the New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the 21st century, and a call to action for anyone interested in building a better tomorrow. This visionary book won’t just change your business—it will change the world. 1. Language: English. Narrator: Stephen Paul Aulridge, Jr.. Audio sample: http://samples.audible.de/bk/acx0/071274/bk_acx0_071274_sample.mp3. Digital audiobook in aax.
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities--and avoid the pitfallsUse gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studiesChannel the passion of your user communitiesHelp your customers improve your products and services--and have fun doing itWhat gamers do better than computers, 1. Language: English. Narrator: Stow Lovejoy. Audio sample: http://samples.audible.de/bk/adbl/000633/bk_adbl_000633_sample.mp3. Digital audiobook in aax.
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The six most powerful sources of brand differentiation Five elements that trigger brand insistence Turning brand strategy into advertising Online branding Private label brands Creating "category of one" brands Social responsibility, sustainability, and storytelling Sixty nontraditional marketing techniques Metrics And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Eric Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/001494/bk_gdan_001494_sample.mp3. Digital audiobook in aax.
Master the really profitable Amazon FBA platform!Are you prepared to make a grand and new business enterprise? Is your Amazon FBA manual appropriate for you? Can this market be a perfect match for your skills?Using Amazon FBA, you will learn all you want to learn to create massive gains with this new and potent platform! Get started now with easy-to-follow measures and strategies for constructing your Amazon Empire!How do you gain from Amazon FBA?You will learn how to select the ideal products with many lucrative attributes:Revenue volumeAppealing pricingThe right nichesNon-seasonal productsThe essential competitionThe greatest suppliersFreedomAnd much more!Wish to listen to the complete story?Download this audiobook now!You are going to find out how to discover the appropriate providers, shipping techniques, and take advantage of both Amazon Fulfillment, drop-shipping, and personal labeling.From advertising to marketing, this novel has everything!Rush! Download Amazon FBA: A Step-by-Step Guide for Beginners on How to Make Money Online on Amazon; How to Build a Profitable E-Commerce Business Model and How to Create Successful Private Label Products immediately! Simply scroll to the top of the page and select the "Buy Now" button.It is time to make enormous wealth with Amazon FBA! 1. Language: English. Narrator: Amy Dean. Audio sample: http://samples.audible.de/bk/acx0/207181/bk_acx0_207181_sample.mp3. Digital audiobook in aax.
The Musician's Map is a complete guide to building success in music. Whether you're just thinking about learning music, or you're already in the process of building a career; this book will help you. Musician's Map provides practical advice for musicians just starting out and musicians looking to get ahead and further their career. This book is a step-by-step guide that will save you years of time, thousands of dollars, and will make you a better musician. The Musician's Map audiobook includes 36 chapters and more than 40,000 words of advice, information, and tools to help you build success in music. Topics include: The value of listening and expanding your musical world-view Instruments, practice, and improving Bands, rehearsals and auditions Recording, demos, and promotion Getting, advertising, preparing for, and playing gigs Performing and getting paid to play Professional recording, studios, mixing, and mastering Music videos and self-releasing music Booking and going on tour Getting label interest and making money as a musician This is an invaluable resource that you will refer to over and over again for years. Stop with trial and error, wasting money and energy, the uncertainty, the unknown. Start growing, improving, seeing progress, and realizing your ambition. 1. Language: English. Narrator: Kane Power. Audio sample: http://samples.audible.de/bk/acx0/096768/bk_acx0_096768_sample.mp3. Digital audiobook in aax.
Discover the same closely guarded secrets that most $5,000 amazon fba course gurus teach their students! (Updated for 2020)How would you like a business that you can run from anywhere in the world, pratically in autopilot?Do you want to take advantage of Amazon’s business empire? Have you heard of the incredible Fulfilment by Amazon program, but you’re not sure what it’s all about? Looking for practical ways you can make some extra money on the side? Then keep reading!The Amazon FBA program is an incredible, surprisingly simple way of making money and generating passive income. With the potential to become a full-time income, those who have the right tools and knowledge can reap the rewards of this amazing program. But how do you know where to begin? That’s where this book comes in. Inside, you’ll find a detailed exploration of the Amazon FBA program, and how you can use it to generate passive income and succeed with the FBA platform! The Private Label Lab team over the past three years has created a life of financial freedom for itself and its students by selling on Amazon.Learning to sell on Amazon has allowed us to quit our normal job, to spend all the time we wanted with our children and to increase our income in just 11 months.Inside this comprehensive guide, you’ll learn:The fundamentals of FBA - how to sell an item and get startedSimple tricks to make FBA work for youUnderstanding advertising and creating profitable campaignsThe secret to building your brand and getting customers coming backStep-by-step instructions for launching a new productMust-have tools for managing your inventoryEasy ways to find suppliers and manufacturersAnd so much more...So don’t wait! With essential advice, step-by-step strategies, and the common mistakes to avoid, this book offers a profound and actionable plan for building your 1. Language: English. Narrator: David Scott. Audio sample: http://samples.audible.de/bk/acx0/207961/bk_acx0_207961_sample.mp3. Digital audiobook in aax.
Three best-selling quit-drinking books from StopDrinkingExpert.com, including Alcohol Lied to Me, The Alcohol Illusion, and Alcohol Lied to Me Again. Alcohol Lied to Me Craig Beck was a successful and functioning professional man in spite of a two-bottles-of-wine-a-night drinking habit. For 20 years he struggled with a drinking problem, all the time refusing to label himself an alcoholic because he did not think he met the stereotypical image that the word portrayed. In this audiobook, he will lead you through the same amazing process he used. You can stop drinking today.... No need to declare yourself an alcoholic. No group meetings or expensive rehab. No humiliation, no pain, and no willpower required. Alcohol Lied to Me has already helped thousands of people to escape from alcohol addiction. Newly updated, this third edition of the audiobook includes two new chapters. The Alcohol Illusion Alcohol is a drug that has achieved the ultimate illusion. It has managed to convince the Western world that it isn't a drug at all but rather a harmless social pleasantry. A product that does none of the things that the marketing promises that it does and yet remains unchallenged for such false advertising. Alcohol Lied to Me Again Alcohol is the most devious and deceptive drug on planet Earth, and occasionally people fall back under its spell. This journey backward virtually always starts with the same sentence being uttered: "Surely just one drink won't hurt". Just one drink...it seems such an innocuous action that it couldn't possibly cause any substantial drama. In reality it is the same hoping to take just one little step off a cliff. It's only one seemingly insignificant step, but the consequences are rapid, irreversible, and severe. Both events start off an unstoppable series of events. 1. Language: English. Narrator: Craig Beck. Audio sample: http://samples.audible.de/bk/acx0/054460/bk_acx0_054460_sample.mp3. Digital audiobook in aax.
No matter where you are in your career - from unemployed beginner to seasoned professional - I can help you find the best jobs in the music or entertainment industry right now. Maybe you have been unsuccessful getting a record label to sign you. It could be that no publishing company has licensed your songs. Perhaps you are not sure how to get a high-paying job instead of performing in seedy bars and clubs. Despite everything - I know I can help you. I will be happy to show you how to quit your job, become educated, and make money in the music business today. You can achieve happiness without having to work a second job at Starbucks or Uber. For nearly 40 years, I have had more than a dozen careers in the music and entertainment industries. Some of these jobs include: GRAMMY® producer AFM recording engineer/mixer BMI® composer/arranger/publisher Musician/performer Publisher .com entrepreneur Vice president of sales Regional marketing manager Advertising males manager Technical and legal consultant Instructor Lecturer Mentor Author In my audiobook, I give you the secrets that provides you with an advantage through education, strategy, and networking. You also receive a proven, 10-step system that reveals numerous careers that enabled me to earn more than $15,000 each and every month. Year after year. And no, I did not come from a family of musicians or industry professionals. I also did not have any friends who were connected to the music or entertainment business. I simply had some great teachers and mentors who shared their secrets and strategies with me. And now, I want to do share the same with you. This is not a get-rich-quick system. It’s proven and it works whether your a vocalist, musician, singer-songwriter, lyricist, band, or performe 1. Language: English. Narrator: David Ruttenberg. Audio sample: http://samples.audible.de/bk/acx0/115600/bk_acx0_115600_sample.mp3. Digital audiobook in aax.
A label is a piece of paper, polymer, cloth, metal, or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. A label may also be printed directly on the container or article. Labels have many uses: product identification, name tags, advertising, warnings, and other communication. Special types of labels called digital labels can also have special constructions such as RFID tags, security printing, and sandwich process labels.