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Digital Marketing Communication in the Tourism ...
49,00 € *
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This text sets forth the strengths and challenges ofdigital marketing for the tourism industry, by addressing newapproaches to customer acquisition. It covers the most common methods forestablishing an effective online presence, and contrasts these withcurrent trends as well as the future outlook of internet marketing asit continues to bridge ever greater geographical distances andtransform the conventional roles of market and customer. The newrealities of the online sphere enable marketers to precisely measurethe effectiveness of digital advertising campaigns.

Anbieter: Dodax
Stand: 23.01.2020
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Digital and Social media strategies implementat...
41,10 € *
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Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this newand budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. The aim of this book is to give an opinion on the appropriateness of use of internet and social media marketing by Costa Coffee in the emerging Russian market in Moscow, and to improve the competitiveness of Russian Costa Coffee by using an integrated approach to marketing.The analysis should help shed some light on this newand exciting advertising environment, and should be especially useful to professionals in Digital Marketing and Communications fields.

Anbieter: Dodax AT
Stand: 23.01.2020
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Digital and Social media strategies implementat...
39,90 € *
ggf. zzgl. Versand

Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this newand budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. The aim of this book is to give an opinion on the appropriateness of use of internet and social media marketing by Costa Coffee in the emerging Russian market in Moscow, and to improve the competitiveness of Russian Costa Coffee by using an integrated approach to marketing.The analysis should help shed some light on this newand exciting advertising environment, and should be especially useful to professionals in Digital Marketing and Communications fields.

Anbieter: Dodax
Stand: 23.01.2020
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Promotion Mix Strategies of ICAM through Social...
41,10 € *
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Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on social sites. Social media can be very effective for a small organization with a limited budget because it is cost effective, reaching many people over various channels for less cost. Social media play an important role in outreach efforts to prospective students. Prospective students are constantly faced with an overwhelming amount of advertising, especially online. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Colleges and universities are using social media to recruit and research prospective students. It is clear that online behavior can have important consequences for young people and that social networking sites can, and will, be utilized by others to make decisions about them.

Anbieter: Dodax AT
Stand: 23.01.2020
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Promotion Mix Strategies of ICAM through Social...
39,90 € *
ggf. zzgl. Versand

Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on social sites. Social media can be very effective for a small organization with a limited budget because it is cost effective, reaching many people over various channels for less cost. Social media play an important role in outreach efforts to prospective students. Prospective students are constantly faced with an overwhelming amount of advertising, especially online. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Colleges and universities are using social media to recruit and research prospective students. It is clear that online behavior can have important consequences for young people and that social networking sites can, and will, be utilized by others to make decisions about them.

Anbieter: Dodax
Stand: 23.01.2020
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eCommerce Economics
58,24 € *
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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Anbieter: Dodax AT
Stand: 23.01.2020
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eCommerce Economics
57,51 € *
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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Anbieter: Dodax
Stand: 23.01.2020
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Share Connect Learn
41,10 € *
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When the Italian photographer Oliviero Toscani, best-known worldwide for designing controversial advertising campaigns for the Italian brand Benetton, stated Siamo tutti fotografi Each one of us is a photographer , he perfectly described the situation of today s society. Because of the ubiquity of digital cameras and the extensive spread of image-based social networks and photo-sharing tools, photographs are everywhere. This study generates knowledge about the evolution in consumers attitudes and behaviours caused by the digitalisation of photography and the advent of social media networks. After providing some initial information concerning the consumer electronics industry, which sees Canon as the market leader, the current research has the purpose to unveil the values, hidden thoughts and feelings of the members of the photography community based in Copenhagen and Milan. Furthermore, the brand Canon has been chosen to discover whether behind the brand there is a well-established brand community.

Anbieter: Dodax AT
Stand: 23.01.2020
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Share Connect Learn
39,90 € *
ggf. zzgl. Versand

When the Italian photographer Oliviero Toscani, best-known worldwide for designing controversial advertising campaigns for the Italian brand Benetton, stated Siamo tutti fotografi Each one of us is a photographer , he perfectly described the situation of today s society. Because of the ubiquity of digital cameras and the extensive spread of image-based social networks and photo-sharing tools, photographs are everywhere. This study generates knowledge about the evolution in consumers attitudes and behaviours caused by the digitalisation of photography and the advent of social media networks. After providing some initial information concerning the consumer electronics industry, which sees Canon as the market leader, the current research has the purpose to unveil the values, hidden thoughts and feelings of the members of the photography community based in Copenhagen and Milan. Furthermore, the brand Canon has been chosen to discover whether behind the brand there is a well-established brand community.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot