When we speak and discuss the psychology of advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad ad. In this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept. If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect audiobook that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. 1. Language: English. Narrator: Joseph A Williams. Audio sample: http://samples.audible.de/bk/acx0/131425/bk_acx0_131425_sample.mp3. Digital audiobook in aax.
Please note: This is a summary and analysis of Ogilvy on Advertising, not the original book. This summary and analysis is not endorsed by or affiliated with the original author. Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget. 1. Language: English. Narrator: Stephen Aulridge Jr.. Audio sample: http://samples.audible.de/bk/acx0/099166/bk_acx0_099166_sample.mp3. Digital audiobook in aax.
Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never in the history of our society have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. I’ve consumed the book a dozen times, and each time I pick up a new insight or piece of wisdom from it. It’s less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset. I encourage you to listen and re-listen to this book a dozen times, too. I can realistically promise you that you’ll glean some new wisdom from Obvious Adams each time you listen again. 1. Language: English. Narrator: Don Amodio. Audio sample: http://samples.audible.de/bk/acx0/142347/bk_acx0_142347_sample.mp3. Digital audiobook in aax.
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000374/bk_gdan_000374_sample.mp3. Digital audiobook in aax.
Joe Vitale is one of the featured teachers in the hit movie The Secret and an all-round marketing genius. In a world which overdoses daily on advertising and marketing messages, you have to know how to stand out and make your message so compelling that every other message pales into insignificance. Joe talks about passion and what has driven him to become one of the great marketers of the modern era. This interview may contain references to dates, events, etc., that have already taken place - these references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations. 1. Language: English. Narrator: Chris Attwood. Audio sample: http://samples.audible.de/sp/insp/000095/sp_insp_000095_sample.mp3. Digital audiobook in aax.
There is an art to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern-day content marketing and advertising.Every business has a message that starts with a story. Your brand needs to have a strong web presence because 80 percent of the country uses Google to get found. This audiobook is backed up with messages, statistics, and data from Google and Pew Research. 1. Language: English. Narrator: Laura A Bailey. Audio sample: http://samples.audible.de/bk/acx0/151539/bk_acx0_151539_sample.mp3. Digital audiobook in aax.
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content", a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153/bk_adbl_028153_sample.mp3. Digital audiobook in aax.
Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Salem Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth yields true competitive advantage. 1. Language: English. Narrator: Alison Larkin. Audio sample: http://samples.audible.de/bk/adbl/007549/bk_adbl_007549_sample.mp3. Digital audiobook in aax.
Do you have any idea how to get people to listen to your message? Do you feel like you’re just shouting over the noise, yet nobody’s listening?You have a good product or a great message, and you know that if people only knew about what you had to offer, you could make money out of it. The only way to do that is to put it where they’re going to see it and say it in the right way. Whether it’s on Facebook, Instagram, TikTok, or your own website, you have to know how to reach the right people with the right message.That’s where Social Media Marketing comes in. Part wake-up call, part tutorial guide, this book has everything you need to refine your message, get it on the right platforms, and be seen by the right people so that you can launch yourself, your business, or your own product line. Inside, you’re going to discover:How to refine your message so you stand out in a noisy crowdEverything you need to know about advertising on Facebook, Instagram, and TikTokStep by step: building your business and branding yourself as an influencerHow and why people will buy from youSounds simple? Yes and no! But the answers to your questions on how to properly harness the power of social media marketing are all inside. So, scroll up and click on "buy now" to use these strategies today! 1. Language: English. Narrator: Joey S. Bosco. Audio sample: http://samples.audible.de/bk/acx0/175287/bk_acx0_175287_sample.mp3. Digital audiobook in aax.