Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/high/000844/bk_high_000844_sample.mp3. Digital audiobook in aax.
The author of My Beautiful Idol is on a quest to be successful - in a lucrative job at an advertising agency, in ministry work, even in his relationships. And in a futile attempt to control the sources of love and security, he has turned these things into idols he can keep in his soul's back pocket. He pulls the idols out when he feels vulnerable and defenseless, and hides them again when things are going well. But the idols keep failing - even when he turns to his own Christian faith. In a creative narrative style rooted in raw honesty, My Beautiful Idol invites readers to identify with the young would-be Christian hero as he seeks God, and as he hides from God. Far from reducing complex matters to simplistic formulas, Pete Gall weaves together stories both sublime and wretched, ego-building and humbling, humorous and painful, and successfully celebrates the messiness of faith, the importance of validating truth, and the unscripted nature of experiencing a God who is intimately involved in all of life. 1. Language: English. Narrator: Pete Gall. Audio sample: http://samples.audible.de/bk/zond/000320/bk_zond_000320_sample.mp3. Digital audiobook in aax.
A testament to the healing power of unconditional love. Widely acclaimed for her emotionally powerful stories that capture the real lives of women, Heather A. Clark, best-selling author of Chai Tea Sunday, tackles the subject of childhood mental illness and the impact it has on a close family. The story begins from nine-year-old Nate's point of view, etching the details of an unbalanced mind struggling to make sense of rampant thought patterns and heightened paranoia. Enter Ashley, Nate's mother and a hardworking advertising executive concerned that she's not giving her family enough of her time - especially now that she senses something might be wrong with her son. As the story moves deftly back and forth between the two perspectives, the narrative converges to reveal one family's journey of discovery as they strive to find balance in their lives. Based on a true story, Elephant in the Sky articulates a complicated, real-life subject with grace, wisdom, and sensitivity and beautifully explores the distance a mother will go to protect her child. 1. Language: English. Narrator: Sabryn Rock, Matthew Edison. Audio sample: http://samples.audible.de/bk/ecwp/000029/bk_ecwp_000029_sample.mp3. Digital audiobook in aax.
Hottest. Coolest. Biggest. Newest. These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. "Today's conscious consumers want brands that have values and purpose, not just products and service." Sold on Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it. Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today. 1. Language: English. Narrator: Mike Lenz. Audio sample: http://samples.audible.de/bk/acx0/177625/bk_acx0_177625_sample.mp3. Digital audiobook in aax.
We live in a most challenging time. Many of us struggle, emotionally, ethically, and spiritually. We seem headed toward less compassion and consideration, failing to overcome that basic instinct that often leads to evil in human behavior - self-preservation at all costs. Yet within each of us a new future is stirring. We can become better people and build a better world by opting for good over evil—one choice at a time. In The Constant Choice, Peter Georgescu offers a gripping narrative of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young & Rubicam. His traumatic youth - his parents’ exile from their homeland, his grandfather’s murder in prison, his neighbors’ betrayal of one another - led to a lifelong struggle to grasp humanity’s moral nature. Despite his conviction when he arrived on American soil that he had reached the land of the good, he discovered a more subtle evil at work all around him. Yet he also thrived through the generosity of one benefactor after another. Goodness, he found, isn’t inherent; it evolves from daily choice. Through decades of reflection on human behavior, as well as philosophical and spiritual exploration, Peter arrived at a new perspective on the significance of our habitual choices. Every decision we make alters our biological nature, for better or worse - a model that has been confirmed by recent science. The Constant Choice reveals a path for changing who we are and the future of humanity. It’s up to each of us to become activists for good. 1. Language: English. Narrator: Phil Holland. Audio sample: http://samples.audible.de/bk/gren/000008/bk_gren_000008_sample.mp3. Digital audiobook in aax.
The inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art "Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history, musical history, race, politics, business case studies, advertising, and technological discovery." (Daniel Levitin, Wall Street Journal) For generations the electric guitar has been an international symbol of freedom, danger, rebellion, and hedonism. In Play It Loud, Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned. Play It Loud uses 12 landmark guitars - each of them artistic milestones in their own right - to illustrate the conflict and passion the instruments have inspired. It introduces Leo Fender, a man who couldn't play a note but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most significant social movements of the 20th century are indebted to the guitar: It was an essential element in the fight for racial equality in the entertainment industry; a mirror to the rise of the teenager as social force; a linchpin of punk's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes, Annie Clark (aka St. Vincent), and Dan Auerbach of The Black Keys bringing some of the earliest electric guitar forms back to the limelight. Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai, and dozens more players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution. 1. Language: English. Narrator: Rob Shapiro. Audio sample: http://samples.audible.de/bk/rand/004810/bk_rand_004810_sample.mp3. Digital audiobook in aax.
After leaving behind a brilliant, but emotionally exhausting career in advertising, Mal Thomas wants nothing more than to enjoy the peace and serenity of the home he and his wife share in the Blue Ridge Mountains of North Carolina. That serenity is interrupted when, seemingly out of nowhere, Mal gets a call that pulls him back into his old world, and on a path to undertaking an extraordinary assignment: Alfredo Baptiste, the world's most powerful and mysterious industrialist, wants Mal to promote the alleged second coming of the Messiah. As Mal and his team of cynical "mad" men and women confront their own doubts about the validity of Baptiste's seemingly ridiculous claim that his adopted son Sebastian is this new Messiah, they can't resist the challenge, and find themselves thrust into a world of greed and revenge. In a fast moving and often sardonic narrative that crisscrosses New York, North Carolina, Miami, and Buenos Aires, Sea of Doubt has its roots in our endless obsession with fame and pop-culture. As Mal's team develops an unstoppable global campaign, a worldwide media feeding frenzy ensues, causing people to set aside all logic and reason, leading to tragic consequences. Baptiste's motivation is ultimately revealed in a twisted and unexpected ending as parallel worlds and a seismic conspiracy explode in an ending that will make you wonder how you didn't see it coming earlier. Sea of Doubt provides a window into human nature and media driven mass persuasion, forcing us to look at consequences of the choices we make. Ultimately Holden shows us how belief in ourselves is what really matters. You will laugh out loud at the absurdity of the challenges that Mal and his team find themselves confronted with, while at the same time being forced to examine the role we all play in enabling the media to shape our thinking, and dictate our lives. 1. Language: English. Narrator: Brian Westbrook. Audio sample: http://samples.audible.de/bk/acx0/082016/bk_acx0_082016_sample.mp3. Digital audiobook in aax.
You remember Wild, with the author’s amazing trek and heart-breaking backstory, right? This isn’t that. Although there is some wandering around that leads to recovery and redemption. And hiking did happen along the way. This could be A Million Little Pieces, but it’s not. This story is actually all true. Might even be Mommy Dearest, but thankfully, it’s not even close. For, this story is told with heart and sensitivity. In fact, Walker is really about one woman’s spiritual journey to open her heart and develop compassion. Through it all, her own gumption would be her steady companion. The title of Walker evolved from a line in a poem: “There is no road, walker, you make the road by walking.” This phrase captures the narrative of Jill Loree’s life on many levels. It starts out with a young girl raised in a singing Lutheran family where things looked good on the outside. But inside, Jill Loree was struggling. Later, she would “trudge the dreary road of destiny” as the Alcoholics Anonymous Big Book puts it, getting sober at 26 and picking up only one white chip. That’s not nothing, considering that most of Jill Loree’s childhood memories are infused with her father’s drinking. Her mother, on the other hand, had a controlling, codependent streak that wouldn’t end. Sounds dreary indeed, right? In Walker, however, Jill Loree artfully lifts the story out of the ditch and finds the grace weaving between the lines. Merging in poetry - her own, her sons’, and even her dad’s - adds heart, depth, and levity to the telling. Her gentle wit and brisk pace keeps things moving. True to the title, there’s no need to sit and stew in misery. Yes, hard things happened along the way, but there was also delight. Jill Loree was a working mom who bumped up against a few bricks but managed to flow around most of them. In the end, her career in advertising and the corporate world would prove both challenging and r 1. Language: English. Narrator: Jill Loree. Audio sample: http://samples.audible.de/bk/acx0/172533/bk_acx0_172533_sample.mp3. Digital audiobook in aax.
Narrative Advertising Models and Conceptualization in the Digital Age ab 191.49 EURO