As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.
Make money from your website or blog. Get paid by Google. Google AdSense is a contextual advertising program that allows you to partner with Google and share the revenue Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google ad. The program is free to join and extremely convenient to implement. If you are already making money with AdSense, this audiobook will help you significantly boost your income. 1. Language: English. Narrator: Charlie Cusack. Audio sample: http://samples.audible.de/bk/acx0/036125/bk_acx0_036125_sample.mp3. Digital audiobook in aax.
Paid traffic can be used in many different ways including generating leads, having people sign up to your mailing list, to giveaway a free report or eBook and more. There are lots of different ways to construct a paid advertising campaign along with writing ads. You can use banner ads, videos and press releases in your campaigns. This book is a guide that is aimed at beginners and we will show you how to get started with using paid traffic sources to drive traffic to your websites. 1. Language: English. Narrator: Bobby Brill. Audio sample: http://samples.audible.de/bk/acx0/026660/bk_acx0_026660_sample.mp3. Digital audiobook in aax.
Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following and you're looking to monetize it? This audiobook is your answer. SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation. Here's what's included in this audiobook: Introduction Attracting followers using SnapChat Creating content for SnapChat Pre-selling on SnapChat SnapChat paid advertising Converting followers Get this audiobook now! 1. Language: English. Narrator: Matthew Raftis. Audio sample: http://samples.audible.de/bk/acx0/118085/bk_acx0_118085_sample.mp3. Digital audiobook in aax.
In this program, you will learn: Promoting Yourself Successfully Positioning through Promotion Establishing Clear Promotional Objectives Building Your Complete Promotional System Getting the Most from the Media Writing Well-Executed News Releases Reaping the Rewards of Broadcast Interviews Writing and Publishing Excellent Promotional Pieces Writing Your Own Book Mastering the Art of Public Speaking Writing Magazine Articles Getting the Most from Your Paid Advertising 1. Language: English. Narrator: Nido Qubein. Audio sample: http://samples.audible.de/bk/gdan/000168/bk_gdan_000168_sample.mp3. Digital audiobook in aax.
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content", a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153/bk_adbl_028153_sample.mp3. Digital audiobook in aax.