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Personalized Advertising
49,00 € *
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As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal research conducted via a statistical survey will analyze and comprehend the consumer's attitude towards this development.

Anbieter: Dodax
Stand: 23.01.2020
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User Modeling, Adaptation and Personalization
63,86 € *
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This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015.The 25 long and 7 short papers of the research paper track were carefully reviewed and selected from 112 submissions. The papers reflect the conference theme "Contextualizing the World", highlighting the significance and impact of user modeling and adaptive technologies on a large number of everyday application areas such as: intelligent learning environments, recommender systems, e-commerce, advertising, personalized information retrieval and access, digital humanities, e-government, cultural heritage, and personalized health.

Anbieter: Dodax
Stand: 23.01.2020
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User Modeling, Adaptation and Personalization
65,48 € *
ggf. zzgl. Versand

This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015.The 25 long and 7 short papers of the research paper track were carefully reviewed and selected from 112 submissions. The papers reflect the conference theme "Contextualizing the World", highlighting the significance and impact of user modeling and adaptive technologies on a large number of everyday application areas such as: intelligent learning environments, recommender systems, e-commerce, advertising, personalized information retrieval and access, digital humanities, e-government, cultural heritage, and personalized health.

Anbieter: Dodax AT
Stand: 23.01.2020
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Retargeting sales targets
41,10 € *
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"Retargeting sales targets - How can retargeting influence the overall sales performance", shows the importance and benefits of using digital marketing tools in today's business. Retargeting has gained over the years more importance and received a lot of attention from marketers and the sales department. This method gives companies the possibility of re-approaching and re-targeting prospects who did not convert to customers with content tailored to their personal preferences and personalized advertising and offerings. By making use of disruptive technologies and strategies such as retargeting, companies have the possibility to make great use of its objectives and benefits. This not only includes increasing sales volumes and increasing the ROI, but it is also a great brand building tool. Retargeting moreover influences the efficiency and the effectiveness of resources such as money and manpower and also time management in a positive way. There is a great number of different benefits, retargeting is able to display when implemented in the correct way.

Anbieter: Dodax AT
Stand: 23.01.2020
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Retargeting sales targets
39,90 € *
ggf. zzgl. Versand

"Retargeting sales targets - How can retargeting influence the overall sales performance", shows the importance and benefits of using digital marketing tools in today's business. Retargeting has gained over the years more importance and received a lot of attention from marketers and the sales department. This method gives companies the possibility of re-approaching and re-targeting prospects who did not convert to customers with content tailored to their personal preferences and personalized advertising and offerings. By making use of disruptive technologies and strategies such as retargeting, companies have the possibility to make great use of its objectives and benefits. This not only includes increasing sales volumes and increasing the ROI, but it is also a great brand building tool. Retargeting moreover influences the efficiency and the effectiveness of resources such as money and manpower and also time management in a positive way. There is a great number of different benefits, retargeting is able to display when implemented in the correct way.

Anbieter: Dodax
Stand: 23.01.2020
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Personalized Digital Advertising
27,99 € *
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Personalized Digital Advertising ab 27.99 € als pdf eBook: How Data and Technology Are Transforming How We Market (paperback). Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 23.01.2020
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Get Noticed: Social Media Marketing for Entrepr...
9,95 € *
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Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter, and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible. Social media has reached into and altered the world of online advertising forever. Companies are no longer limited to sidebar ads, banner ads, or the dreaded pop-up ads. Now, with social media, brands can be personalized and interact with their audiences one on one. Arguably, social media gives a face to normally faceless companies. In return, fans might feel they have a better opportunity to influence the company and improve its future endeavors. There's a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book you'll learn how to harness the power of the personalized platform. 1. Language: English. Narrator: L. David Harris. Audio sample: http://samples.audible.de/bk/acx0/042259/bk_acx0_042259_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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HBR: Avatar-Based Marketing , Hörbuch, Digital,...
9,95 € *
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Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps. These online personae, called avatars, range from simple but personalized cartoonlike characters used as pictorial signatures in instant messaging to fully developed characters in virtual worlds. And they represent a huge population of "shadow" customers who can be analyzed, segmented, and targeted. - From the June 2006 issue of Harvard Business Review. 1. Language: English. Narrator: Harvard Business Review. Audio sample: http://samples.audible.de/pe/hbsp/060601b/pe_hbsp_060601b_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Digital Magazine Fortune: The Growth of Digital...
9,95 € *
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Profitable digital magazine.Electronic publishing has resulted in the gradual growth of digital libraries, containing research materials, online articles, and literary works.Revenue models for online magazines:Responsive advertisingJust as in printed magazines, your clients can also advertise in online magazines. However, the responsiveness of ads must be taken into account. Ensure that ad campaigns for responsive ads communicate the same message on all devicesYour online magazine will show if your ad has been viewed on a PC, tablet, or cell phone. You can also measure how many people have seen your ad or have clicked on it and how many conversions have occurred. This data will help you determine the ROI for your ads. In addition to measurability, a digital advertisement can contain lots of multimedia content (such as videos or music) or a personalized call-to-action.Native advertisingNative advertising is a form of advertising through sponsored or branded content. Publishers and multimedia corporations enter into innovative partnerships with brands and must ensure creative and relevant content.Display advertisingYou can use display banners to let external parties advertise in your magazine. Online banners are a logical step in creating a revenue model.Subscription serviceIt is possible to let people pay for online content through subscriptions. However, you must be able to show that there is enough added value for which there are few or no alternatives available. This will be harder for more general news, but there are definitely opportunities in ‘niche’ or specialized markets.FreemiumFreemium is a business model that offers part of an article or content for free, but that requires payment to access all content. This premium content is exclusively available to subscribers.Lead generationAn advantage 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/144398/bk_acx0_144398_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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