Copywriting and Web Copywriting: 2 books in 1 - The Ultimate Guide to Write Irresistible Paper and Web Copy That Sells, Communicate with Impact, Write Persuasive Advertising, Improve Your Business, Generate Quick Cash, Capture People’s Attention and Compel Them to Buy Your ProductsTwo manuscripts in one audiobook.This bundle includes the complete collection of audiobooks that will help you learn how to write persuasive advertising, whether paper or web.This audiobook set includes:Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, generate quick cash, and take your business on the next levelWeb Copywriting: How to write irresistible Web Copy, capture people’s attention, draw them into your online business (website, blog, social media...) and compel them to buy your productsWould you like to turn words into cash? That’s the power of copywriting!Copywriting is a skill that’s needed everywhere today. It’s used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your career struggling to make a single sale.If so, I can help you. You will learn:The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal customerWhat makes web copywriting differentWriting effective seo(search engine optimized copy) for the webHow to use copywriting to boost your online businessAnd much 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/166726/bk_acx0_166726_sample.mp3. Digital audiobook in aax.
When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers, and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume, and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less-than-full-season subscriptions (unheard of till 1971) in the Met s first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they'd never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear, Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours. 1. Language: English. Narrator: Daniel Thomas May. Audio sample: http://samples.audible.de/bk/adbl/011624/bk_adbl_011624_sample.mp3. Digital audiobook in aax.
As citizens of capitalist, free–market societies, we tend to celebrate choice and competition. However, in the 21 st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.In Sold on Language , noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible.These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?Sold on Language offers thought–provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. For the authors’ blog visit: www.psychologytoday.com/blog/sold–language 1. Language: English. Narrator: William Hope. Audio sample: http://samples.audible.de/bk/adbl/011882/bk_adbl_011882_sample.mp3. Digital audiobook in aax.
This copywriting book contains all the essential elements that must exist in an effective sales letter to pull money or get the call to action you want from prospects. This could be to subscribe to your list, share your content or even buy it now!This book is aimed at starting copywriting students and business owners who want better results through effective copywriting skills and best practices. Especially now that a lot of marketing is going on in social media, email, our websites - writing effective copy is a must to prosper!This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.Sneak peak from the book:Writing Persuasive ContentHow to Spot Good Copy vs Bad CopyWebsite Product CopywritingLanding Page CopywritingEmail MarketingCrafting Effective Email Marketing CopySales Page CopywritingUnderstanding Your ProspectsHeadline EssentialsTypes of HeadlinesSubheadings/Sub-HeadlineCopywriting Mistakes to AvoidHow to Become a Well-Paid CopywriterAnd much more...Take action right away to write better content. Improve your copywriting skills so you can maximize your conversions by downloading this book. 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/168351/bk_acx0_168351_sample.mp3. Digital audiobook in aax.
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application. Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower! 1. Language: English. Narrator: Lloyd James. Audio sample: http://samples.audible.de/bk/bkoe/000003/bk_bkoe_000003_sample.mp3. Digital audiobook in aax.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.
If you could only read your customer/client's mind, you would be able to not only sell more effectively, but retain them for life? In this remarkable audiobook, you will learn non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. In this audio book, you will learn how to: 1) Increase your closing rate up to 99% with "The Touch of Persuasion" 2) "Buying Signals" people use to signal they are ready to purchase from you 3) How to listen between the lines using "Subtext Signals" 4) Use the newest research on how to influence people 5) How to spot when your customers are bored or tuned out & how to bring them back. 6) How women uniquely make buying decisions and how they want you to treat them. 7) How to triple your advertising/marketing response rates using the 12 most persuasive words to your clients 1. Language: English. Narrator: Kerry Johnson. Audio sample: http://samples.audible.de/bk/gdan/001527/bk_gdan_001527_sample.mp3. Digital audiobook in aax.
The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener: A map for the persuasive process Persuasion tools and instructions for use 17 persuasion tactics to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps to becoming an expert in just 30 days Quick Persuaders: tools to use every day Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today. The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires. 1. Language: English. Narrator: Dave Lakhani. Audio sample: http://samples.audible.de/bk/gdan/000115/bk_gdan_000115_sample.mp3. Digital audiobook in aax.
Have you ever felt manipulated or taken advantage of? Have you ever fallen victim to someone's charisma only to realize later that you had been scammed or ripped off? People are manipulated every single day, and the crazy thing is that most of the time they aren’t even aware of it. Subliminal messages, hypnotic trance inductions, and mass psychological brainwashing are just some of the techniques that are ceaselessly employed to the advantage of these manipulators....And with the news, social media, and advanced advertising techniques, you can be sure that someone is almost always trying to manipulate you for their benefit.But not only can you learn exactly what these techniques are and how they work on your psychology......But by learning about these tactics you can actually use them to your advantage for greater persuasive power and social influence.Here's just a few of the things you will learn in this book:The core principles of dark psychology and manipulation, including group polarization.The process of hypnotic induction and how to protect yourself from hypnotic suggestion.Subtle techniques that influence the unaware masses.How to use pattern interrupts & rapid induction techniques to your advantage.How to protect yourself from chairisma and love bombing tactics.How to use framing and advanced manipulation tactics.How to develop an iron-clad mentality against psychic attack.And much, much more...You simply cannot afford to not be aware of these techniques. Learn to use the powerful psychological knowledge to your advantage, and stop being manipulated by others once and for all! 1. Language: English. Narrator: Terry F. Self. Audio sample: http://samples.audible.de/bk/acx0/163624/bk_acx0_163624_sample.mp3. Digital audiobook in aax.