The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. 1. Language: English. Narrator: Mike DelGaudio. Audio sample: http://samples.audible.de/bk/acx0/032432/bk_acx0_032432_sample.mp3. Digital audiobook in aax.
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000374/bk_gdan_000374_sample.mp3. Digital audiobook in aax.
In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge transnational corporations. Advertising has become hugely aggressive and boasts some of the world’s most powerful executives. Through advertising, the public is constantly deluded into thinking that all the products on the market improve the quality of life. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; colonists would have to endure a harsh climate for many generations until the planet could be terraformed. Mitch Courtenay is a star-class copywriter in the Fowler Schocken advertising agency and has been assigned the ad campaign that would attract colonists to Venus, but a lot more is happening than he knows about. Mitch is soon thrown into a world of danger, mystery, and intrigue, where the people in his life are never quite what they seem, and his loyalties and core beliefs will be put to the test. 1. Language: English. Narrator: Dan Bittner. Audio sample: http://samples.audible.de/bk/aren/001351/bk_aren_001351_sample.mp3. Digital audiobook in aax.
In the third Quarterly Essay of 2001, Guy Rundle comes to grips with John Howard, the prime minister who, on the eve of an election, seems to have turned round his political fortunes by spurning refugees and writing blank cheques for America's War on Terror. This is a brilliant account of John Howard's dominant ideas, his concerted "dreaming" with its emphasis on unity and national identity that reveals him to be the most reactionary PM we have ever had, the only political leader who would allow ideas like those of One Nation to dominate the mainstream of Australian politics in order to improve his political chances. Rundle puts Howard in the context of the economic liberalism he shares with his colleagues and opponents and the conservative social ideology that sets him apart. It is a complex portrait in a radical mirror which relates John Howard to everything from Menzies's "forgotten people" to the inadvertent glamour of the government's antidrug advertising. It is also a plea for right-thinking people of every political persuasion to resist the call to prejudice and reaction. 1. Language: English. Narrator: Guy Rundle. Audio sample: http://samples.audible.de/bk/boli/001235/bk_boli_001235_sample.mp3. Digital audiobook in aax.
Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns - determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era. 1. Language: English. Narrator: James Conlan. Audio sample: http://samples.audible.de/bk/adbl/026707/bk_adbl_026707_sample.mp3. Digital audiobook in aax.
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes - to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly listenable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. What is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy. The book is published by Louisiana State University Press. 1. Language: English. Narrator: Aaron Killian. Audio sample: http://samples.audible.de/bk/acx0/071052/bk_acx0_071052_sample.mp3. Digital audiobook in aax.
Elections are, and always have been, the lifeblood of American democracy. Often raucous and sharply contentious, sometimes featuring grand debates about the nation's future, and invariably full of dramatic moments, elections offer insight into the character and historical evolution of American politics. America at the Ballot Box uses the history of presidential elections to illuminate American political democracy and its development from the early Republic to the late 20th century. Some of the contributions in America at the Ballot Box focus on elections that resulted in dramatic political change, including Jefferson's defeat of Adams in 1800, the 1860 election of Lincoln, and Reagan's 1980 landslide victory. Others concentrate on contests whose importance lies more in the way they illuminate the broad, underlying processes of political change, such as the corruption controversy of Cleveland's acrimonious election in 1884 or the advent of television advertising during the 1952 campaign, when Eisenhower defeated Stevenson. Another set of essays takes a thematic approach, exploring the impact of foreign relations, Anglophobia, and political communications over long periods of electoral time. Uniting all of the chapters is the common conviction that elections provide a unique vantage point from which to view the American political system. Ranging from landmark contests to less influential victories and defeats, the essays by leading political historians seek to rehabilitate the historical significance of presidential elections and integrate them into the broader evolution of American government, policies, and politics. The book is published by University of Pennsylvania Press. 1. Language: English. Narrator: Rich Fuga. Audio sample: http://samples.audible.de/bk/acx0/093494/bk_acx0_093494_sample.mp3. Digital audiobook in aax.