Chapters include: Introduction 1. Seeing the Whole Elephant 2. Getting to Where You Want to Go 3. Creativity - the Power to Break Through 4. Setting an Advertising Budget 5. The In-House or Out-House Dilemma 6. Finding a Good Advertising Agency 7. Setting the Ground Rules 8. How to Pay Your Advertising Agency 9. Keeping Your Agency on the Right Track 10. How to Work with Your Account Executive Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising. 1. Language: English. Narrator: Dick Estell. Audio sample: http://samples.audible.de/bk/acx0/027366/bk_acx0_027366_sample.mp3. Digital audiobook in aax.
Explore the secretive pharmaceutical industry with the women and men who control it in Strong Medicine, an Arthur Hailey blockbuster. Celia de Gray makes inroads as the first saleswoman for Felding-Roth Pharmaceutical Company, but uncovers scandals, including inadequate testing of new prescription drugs and false advertising. She finds that her work, and her marriage to Dr. Andrew Jordan, pose difficult choices she didn't expect. The best-selling author of Hotel and Airport, Hailey here unlocks the doors of the giant drug industry for a frank, revealing glimpse of drugs, discoveries, deals, and deceptions. Written after three years of research, Strong Medicine is both a love story and a glimpse of the miracles and money that can possibly be made in the world of experimental drugs. A multi-voice production. 1. Language: English. Narrator: Arthur Brown, Norma Brink, Paul Drehr, Jim Cleary, Tim Burr. Audio sample: http://samples.audible.de/bk/brll/001494/bk_brll_001494_sample.mp3. Digital audiobook in aax.
Ewan Cameron is a Vancouver-based health researcher that has uncovered the truth about uterine cancer and how the pharmaceutical industry has kept this hidden from the public.A graduate of the Northern Alberta Institute of Technology, he completed his journalism studies in the early 2000s before joining a local newspaper, where he became disillusioned by his editor’s refusal to publish health-related and pollution-related news stories. The reason? They would upset their corporate clients on which the newspaper depended for advertising revenue.After setting up his own blog and publishing more than 30 health-related books under a pen name, Ewan was contacted by a whistle-blower working at a US pharmaceutical company. Some of the explosive material he revealed is contained within this audiobook.In this explosive exposé, Ewan Cameron reveals:Why everything you know about uterine cancer is wrong17 natural cancer remedies they don’t want you to know aboutWomen's 5 bad habits that actually cause cancerHow to eliminate uterine cancer without invasive surgery or prescription drugsThe simple steps you can take right now to heal yourself of uterine cancer15 real-life stories of people who cured themselves of uterine cancer naturallyHow to remove the toxic chemicals lurking in your home that could be killing youHow to experience 100 percent more energy than you ever had beforeHow to restore your health with the power of your mindHow to live to 100 and beyond with vibrant healthAnd much, much more! 1. Language: English. Narrator: Jules Hall-Weakley. Audio sample: http://samples.audible.de/bk/acx0/102140/bk_acx0_102140_sample.mp3. Digital audiobook in aax.
Ewan Cameron is a Vancouver-based health researcher that has uncovered the truth about Huntington's disease and how the pharmaceutical industry has kept this hidden from the public. A graduate of the northern Alberta institute of technology, he completed his journalism studies in the early 2000's before joining a local newspaper, where he became disillusioned by his editor's refusal to publish health-related and pollution-related news stories. The reason? They would upset their corporate clients on which the newspaper depended for advertising revenue. After setting up his own blog and publishing more than 30 health-related books under a pen name, Ewan was contacted by a whistleblower working at a US pharmaceutical company. Some of the explosive material he revealed is contained in this book. In this explosive exposé, Ewan Cameron reveals: Discover why everything you know about breast cancer is wrong Seventeen natural cancer remedies "they" don't want you to know about Women's five bad habits that actually cause breast cancer How to eliminate breast cancer without invasive surgery or prescription drugs The simple steps you can take right now to heal yourself of breast cancer Fifteen real-life stories of people who cured themselves of breast cancer naturally How to remove the toxic chemicals lurking in your home that could be killing you How to experience 100% more energy than you ever have before How to restore your health with the power of your mind How to live to 100 and beyond with vibrant health And much, much more! 1. Language: English. Narrator: Jules Hall-Weakley. Audio sample: http://samples.audible.de/bk/acx0/096684/bk_acx0_096684_sample.mp3. Digital audiobook in aax.
Susan McFarland watched, powerless, as her husband, Rick McFarland, went into a downhill spiral of get-rich-quick schemes, quirky shopping trips, and prescription-drug abuse. Susan, a rising star at a major corporation, finally had enough. When she decided to call it quits, Rick ended her life, leaving three young boys - ages 5, 8, and 11 - without a mother. A two-month long search by law enforcement and volunteers found no trace of the missing woman. Rick knew where her charred body was but told his boys that their mother would be back - she just needed a break from them. What would the future hold for the three innocent boys caught up in the perfect storm of betrayal and murder? Diane Fanning is the author of the Edgar Award finalist Written in Blood: A True Story of Murder and a Deadly 16-Year-Old Secret That Tore a Family Apart. Her other works of true crime include the best seller Mommy's Little Girl, A Poisoned Passion, The Pastor's Wife, and Through the Window. She is also the author of the Lucinda Pierce Mysteries: The Trophy Exchange, Punish the Deed, Mistaken Identity, Twisted Reason, and False Front. She has been featured on 48 Hours, 20/20, Court TV, The Today Show and the Discovery Channel, and has been interviewed on dozens of radio stations coast to coast. Her books are sold throughout the English-speaking world, including the UK and Australia, and there are more than half a million copies in print. Before becoming a writer, Fanning worked in advertising, and she earned more than 70 Addy Awards. 1. Language: English. Narrator: Jane Cramer. Audio sample: http://samples.audible.de/bk/acx0/001042/bk_acx0_001042_sample.mp3. Digital audiobook in aax.
Zappos. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it - and how you can do it in your industry. The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements: Serve a Perfect Fit - create bedrock company values Make it Effortlessly Swift - deliver a customer experience with ease Step into the Personal - connect with customers authentically S T R E T C H - grow people and products Play to Win - play hard, work harder When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders. Now that strategy is yours. With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it. 1. Language: English. Narrator: Joseph A. Michelli, Tom Parks. Audio sample: http://samples.audible.de/bk/brll/006283/bk_brll_006283_sample.mp3. Digital audiobook in aax.