Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur Tony Melvin has taken Claude's original work and isolated 114 Marketing Laws that apply today. Never before has Claude's work been presented with such clarity. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise! Buy and listen to this audiobook. 1. Language: English. Narrator: Torry Clark. Audio sample: http://samples.audible.de/bk/acx0/036281/bk_acx0_036281_sample.mp3. Digital audiobook in aax.
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again. 1. Language: English. Narrator: Paul Jones. Audio sample: http://samples.audible.de/bk/acx0/096968/bk_acx0_096968_sample.mp3. Digital audiobook in aax.
How advertising laws are established. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this audiobook deals not with theories and opinions but with well-proved principles and facts. It is written as a textbook for students and a safe guide for advertisers. Every statement has been weighed. The audiobook is confined to established fundamentals. If we enter any realms of uncertainty, we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns./ 1. Language: English. Narrator: Barry J. Peterson. Audio sample: http://samples.audible.de/bk/acx0/109990/bk_acx0_109990_sample.mp3. Digital audiobook in aax.
This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc. 1. Language: English. Narrator: Ty Carthage. Audio sample: http://samples.audible.de/bk/acx0/042845/bk_acx0_042845_sample.mp3. Digital audiobook in aax.
During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992 Vitale published The Seven Lost Secrets of Success and, 19 printings later, the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton. Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton, including a 1925 sales letter that drew an astounding 100-percent response, this audiobook is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune. They'll do the same for you. 1. Language: English. Narrator: Joe Vitale. Audio sample: http://samples.audible.de/bk/gdan/000121/bk_gdan_000121_sample.mp3. Digital audiobook in aax.
Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole.Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences.Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications. There are several highly productive advertising strategies for company and brand growth. Only social marketing is the most efficient way to build an organization or brand's image. Together with other principles and approach, this involves the systematic application of advertising to achieve specific behavioral goals for a social or public benefit. It applies advertising concepts and processes for building, communicating, and generating value to influence target audiences.In this book you will learn:What is social marketingHow to conduct social marketing campaignBasics of image development techniques through social marketingRole of social marketing in brand buildingSocial corporate responsibility of businesses and other financial institutionsImportance of social marketing to build up a successful business organizationThis book is about how social marketing affect behavior and mentality of society.So, what are you waiting for? Grasp your copy now. 1. Language: English. Narrator: Jack Powell. Audio sample: http://samples.audible.de/bk/acx0/180717/bk_acx0_180717_sample.mp3. Digital audiobook in aax.
This ground-breaking audio production, featuring author and narrator, Russell Webster, takes the traditional approach of AIDA (Attention, Interest, Desire and Action) and adds an NLP slant to it that makes this production truly cutting edge. Applying the techniques from this audio will dramatically increase the effectiveness of your advertising, brochures, flyers and even ebay adverts! In this audiobook you will learn how to make AIDA'S pussy P.U.R.R and truly maximise the effectiveness of all advertising copy that you write. Whether you are writing newspaper adverts, flyers, brochures, mailshot copy or targeted letters there are four specific steps highlighted that must be followed. P stands for interrupting people's thought patterns and creating their undivided attention. U stands for addressing and targeting someone's underlying motive to purchase your product or service. R stands for creating a reaction timescale and a sense of urgency. R stands for providing a simple response mechanism. Much of the information in this audio draws upon the principles of Neuro Linguistic Programming(NLP), which is considered to be at the cutting edge of human communication. Companies and individuals who are already using the principles in this audio are achieving extraordinary results. 1. Language: English. Narrator: Mr Russell Webster. Audio sample: http://samples.audible.de/bk/snaf/000005/bk_snaf_000005_sample.mp3. Digital audiobook in aax.
What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
What stands between you and your dream? Listed by Advertising Age as one of YouTube’s hottest brands, Dude Perfect has used its crazy basketball shots to reach and inspire hundreds of millions with a contagious Go Big philosophy. By leveraging the connected world, the Dude Perfect guys’ dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to GO BIG? 1. Language: English. Narrator: Cory Cotton. Audio sample: http://samples.audible.de/bk/oasi/000935/bk_oasi_000935_sample.mp3. Digital audiobook in aax.