Angebote zu "Psychology" (53 Treffer)

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Advertising & Psychology: The Perfect Duo: The ...
9,95 € *
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When we speak and discuss the psychology of advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad ad. In this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept.  If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect audiobook that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. 1. Language: English. Narrator: Joseph A Williams. Audio sample: http://samples.audible.de/bk/acx0/131425/bk_acx0_131425_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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Scientific Advertising , Hörbuch, Digital, 1, 1...
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This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again. 1. Language: English. Narrator: Paul Jones. Audio sample: http://samples.audible.de/bk/acx0/096968/bk_acx0_096968_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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Scientific Advertising , Hörbuch, Digital, 1, 1...
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This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc. 1. Language: English. Narrator: Ty Carthage. Audio sample: http://samples.audible.de/bk/acx0/042845/bk_acx0_042845_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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Persuasion: How to Sell and Advertise in a Conv...
9,95 € *
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Learn the secrets of advertising and selling by persuading people the right way.We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:How you can trigger emotions to get people to take out their credit card and buy from youAttitudes and perceptions that have an impact on our way of thinkingHow our view of the world determines our decisionsAdjusting messages and advertising campaigns to create a desire in people and meet their needsGovernment persuasion techniques through advertising and propagandaSpecific Internet strategies to sell more and better, and generate more revenue and customer satisfaction 1. Language: English. Narrator: Stephen Low. Audio sample: http://samples.audible.de/bk/acx0/108995/bk_acx0_108995_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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Dark Psychology: Learn to Influence Anyone Usin...
9,95 € *
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Dark psychology tactics are used by people around us every day to manipulate, coerce, and influence us to get what they want. Are you using them? Dark psychology is the art and science of manipulation and mind control. While psychology is the study of human behavior and is central to our thoughts, actions, and interactions, the term dark psychology is the phenomenon by which people use tactics of motivation, persuasion, manipulation, and coercion to get what they want.Here is a preview of what you'll hear:What makes manipulators so effective?Does mind control and brainwashing really work?How can you leverage NLP techniques to get what you want?How cults and organizations use mind controlSubliminal influencing through advertising and mediaLearn to protect yourself against being manipulatedAnd much, much more!Download your copy today!  1. Language: English. Narrator: Nick Dolle. Audio sample: http://samples.audible.de/bk/acx0/125182/bk_acx0_125182_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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Neuro Design (eBook, ePUB)
15,44 € *
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COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 09.07.2020
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Neuro Design (eBook, ePUB)
15,44 € *
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COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 09.07.2020
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Forbidden Psychology 101: The Cool Stuff They D...
9,95 € *
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Psychology is the fascinating study of the human mind's inner workings. Understanding psychology lets you understand people. You can use an understanding of people to make human interaction and life in general easier. But there is a dark side to psychology. A side that people do not speak about in polite society. A side that is explicitly forbidden by ethical committees and such supervising agencies as the UN and the Geneva Convention. This is forbidden psychology. Forbidden psychology includes manipulation, mind control, brainwashing, emotional and mental abuse, deception, torture, and seduction. It is the process of using your understanding of the human mind to get your way and cause harm. Forbidden psychology is not always nice. But life is not always nice, either. An understanding of forbidden psychology enables you to take control of your life by controlling others who stand in your way. It also enables you to understand the harmful dark psychology that other people use on you, so that you can take measures to protect yourself. No matter why you are interested in forbidden psychology, this book is your ultimate guide to forbidden psychology topics. This book is filled with the mesmerizing and forbidden world of mind control and manipulation. You will learn about everything from how to lie effectively to how to interrogate people for the truth, from subliminal advertising to torturing prisoners of war, from seducing someone to brainwashing. How you use this information is up to you. But certainly forbidden psychology is a fascinating subject that anyone can benefit from knowing. Begin your journey into the dark side of psychology today. 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/071595/bk_acx0_071595_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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The $50,000 Business Makeover Marathon , Hörbuc...
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The $50,000 Business Makeover Marathon is like a ''Tough Love'' program for business people. It puts you in a conference room-face-to-face for 12-1/2 fast-paced hours - with 11 of the world's greatest advertising, marketing & sales experts, teaching you how to: "Persuade Like a Pro...Network Like a Ninja...Create Killer Advertising Materials...Strategize Like a Military General...and Leave the Competition Choking on Their Dust". The program features an all-star lineup of marketing and sales authorities, including: international advertising consultant Drew Eric Whitman, author of the best-selling book CA$HVERTISING - the most-talked about ad-psychology book online today...Hank Moore, the world-renowned Corporate Strategist - who was the brains behind the public relations campaigns during the Perrier and Tylenol quality and tampering dramas...Dottie Walters, author of Speak and Grow Rich who launched more professional speaking careers than any other person of our time...Greg Gibson, the corporate secret weapon who teaches how to affect buyers on an unconscious level via the techniques of NLP...Scott Sindelar, PhD, the business psychologist who turns ''marketing mice'' into saber-toothed tigers by helping them eradicate fears of all kinds...and 7 other high-powered experts. It will replace listening to dozens of books and save you years of study. 1. Language: English. Narrator: Drew Eric Whitman. Audio sample: http://samples.audible.de/bk/acx0/006223/bk_acx0_006223_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.07.2020
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