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Advances in Advertising Research (Vol. VI)
75,09 € *
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Erscheinungsdatum: 23.08.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Advances in Advertising Research (Vol. VI), Titelzusatz: The Digital, the Classic, the Subtle, and the Alternative, Auflage: Softcover reprint of the original 1st ed. 2016, Redaktion: Eisend, Martin // Verlegh, Peeter // Voorveld, Hilde, Verlag: Springer Fachmedien Wiesbaden // Springer Fachmedien Wiesbaden GmbH, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 420, Informationen: Previously published in hardcover, Gewicht: 539 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 30.03.2020
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Levin:Influencer Marketing for Brands
29,89 € *
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Erscheinungsdatum: 01.12.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Influencer Marketing for Brands: What Youtube and Instagram Can Teach You about the Future of Digital Advertising, Autor: Levin, Aron, Verlag: APRESS, Sprache: Englisch, Schlagworte: Business // Economics // Finance // BUSINESS & ECONOMICS // Marketing // Research // Industries // Media & Communications // E-Commerce // Online Trading // Marketing und Vertrieb // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 161, Gewicht: 254 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 30.03.2020
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Handbook of Research on Digital Media and Adver...
246,99 € *
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Handbook of Research on Digital Media and Advertising ab 246.99 € als gebundene Ausgabe: User Generated Content Consumption. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 30.03.2020
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Digital Advertising
54,99 € *
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Digital Advertising ab 54.99 € als epub eBook: Theory and Research. 3. Auflage. Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 30.03.2020
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Digital Advertising
54,99 € *
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Digital Advertising ab 54.99 € als pdf eBook: Theory and Research. 3. Auflage. Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 30.03.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 30.03.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
ggf. zzgl. Versand

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 30.03.2020
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Advances in Advertising Research 06
106,99 € *
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Advances in Advertising Research 06 ab 106.99 € als gebundene Ausgabe: The Digital the Classic the Subtle and the Alternative. Auflage 2016. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 30.03.2020
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Neuro Design (eBook, ePUB)
17,95 € *
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Commended: 2018 Business Book Awards - Thought Leader categoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: buecher
Stand: 30.03.2020
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