Angebote zu "Selling" (227 Treffer)

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Hey, Whipple, Squeeze This
17,99 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 30.03.2020
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Hey, Whipple, Squeeze This
17,99 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 30.03.2020
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Crash Course Advertising and Marketing Law , Hö...
9,95 € *
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Advertising and marketing are the basics of success in any business. A business or a company's income depends directly on advertising and marketing. They are the essential part of the business process. It is the process where the public is made aware of the product that the business is selling. Although people mistake them for the same thing, marketing and advertising are quite different and quite important in their own way. The final income of a company depends on how good their advertising is and how thorough their marketing techniques are. The quantity of a product that company is selling is a direct result of advertising and marketing the product. The subject is therefore studied and specialized in for the advantages of the company. The experts help get the best plan in action for the company according to the specific needs. 1. Language: English. Narrator: Andrea Giordani. Audio sample: http://samples.audible.de/bk/acx0/114485/bk_acx0_114485_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Scientific Advertising Today , Hörbuch, Digital...
9,95 € *
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Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur Tony Melvin has taken Claude's original work and isolated 114 Marketing Laws that apply today. Never before has Claude's work been presented with such clarity. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise! Buy and listen to this audiobook. 1. Language: English. Narrator: Torry Clark. Audio sample: http://samples.audible.de/bk/acx0/036281/bk_acx0_036281_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Admen, Mad Men, and the Real World of Advertisi...
9,95 € *
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A best-selling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international best seller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new audiobook takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship". And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture. 1. Language: English. Narrator: Fleet Cooper. Audio sample: http://samples.audible.de/bk/adbl/025180/bk_adbl_025180_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Persuasion: How to Sell and Advertise in a Conv...
9,95 € *
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Learn the secrets of advertising and selling by persuading people the right way.We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:How you can trigger emotions to get people to take out their credit card and buy from youAttitudes and perceptions that have an impact on our way of thinkingHow our view of the world determines our decisionsAdjusting messages and advertising campaigns to create a desire in people and meet their needsGovernment persuasion techniques through advertising and propagandaSpecific Internet strategies to sell more and better, and generate more revenue and customer satisfaction 1. Language: English. Narrator: Stephen Low. Audio sample: http://samples.audible.de/bk/acx0/108995/bk_acx0_108995_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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The Anatomy of Humbug: How to Think Differently...
9,95 € *
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How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative, and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the 19th-century showman P. T. Barnum to the 20th-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves, and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticize its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. 1. Language: English. Narrator: Paul Feldwick. Audio sample: http://samples.audible.de/bk/acx0/176280/bk_acx0_176280_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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The Subliminal Hidden Message: Advertising & Ps...
9,95 € *
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When we speak and discuss the psychology of advertising, the variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well, and in time, inside out, what works and what does not so you don't waste any time and money on a bad copy. Over here in this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept.  If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect easy-to-listen-to guide that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way they want to, but knowing you can learn to influence that perception to the degree you want them to.   Audiobook content includes:  "Overview: Psychology of Advertising""Advertising and Psychology: Understanding the Link""What Is the Psychology of Salesmanship?""Learn the Psychology of Colors"  "Advertising Yourself as a Brand"  "Decoding the Subliminal Messages"  "Attracting Your Targeted Customers"  "Your Key to Success Advertising 'Truth'" 1. Language: English. Narrator: Josh Cates. Audio sample: http://samples.audible.de/bk/acx0/138999/bk_acx0_138999_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Life After Google: The Fall of Big Data and the...
9,95 € *
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You can say goodbye to today's Internet, New York Times best-selling author George Gilder says. Soon the current model of aggregated free content populated with "value-subtracted" advertising will die a natural death, due, of course, to the simple fact that absolutely no one wants to see online advertising. What will tomorrow's Internet look like?In Life After Google, Gilder takes listeners on a brilliant, rocketing journey into the very near-future, into an Internet with a new "bitcoin-bitgold" transaction layer that will replace spam with seamless micro-payments and provide an all-new standard for global money. 1. Language: English. Narrator: Eric Michael Summerer. Audio sample: http://samples.audible.de/bk/tant/011992/bk_tant_011992_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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