During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992 Vitale published The Seven Lost Secrets of Success and, 19 printings later, the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton. Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton, including a 1925 sales letter that drew an astounding 100-percent response, this audiobook is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune. They'll do the same for you. 1. Language: English. Narrator: Joe Vitale. Audio sample: http://samples.audible.de/bk/gdan/000121/bk_gdan_000121_sample.mp3. Digital audiobook in aax.
New to Facebook advertising yet want to run profitable advertisements right from the start?It's not a secret anymore: Knowing how to run Facebook advertisements has never been more profitable than it's today. Yet, most people have only heard about it but have never really had the time to really learn how to run successful FB ads online.Well, if you also have only heard about the power of Facebook advertising and have finally decided to unleash it, you have found exactly what you are looking for!In this easy-to-follow, step-by-step guide, you will not only learn the foundation of Facebook advertising but will also be taught hands-on how you can launch your first FB advertising campaign today!In this beginner-friendly Facebook advertising guide, you will learn:Why Facebook is the single best advertising platform that can make you millions if you know how to run advertisements profitablyHow to find laser-targeted audience for your business that will keep clicking your ads and do exactly what you want them to doHow to structure your Facebook advertising campaigns, so you get the best bang out of your buckHow to unleash the hidden-power of Facebook Groups and drive tons of people to your business for freeThe exact way Facebook-advertising experts analyze their advertising campaignsWhat is Facebook Pixel and how you can set it up, so it fully uses the power of Facebook algorithm (step-by-step guide)How to leverage the genius Facebook algorithm, so it shows your advertisements to the people most likely to buy your products or servicesThe single best way to optimize your Facebook advertisements and quadruple the return on your advertising spendHow to successfully set up your first Facebook advertising campaign (fool-proof, step-by-step guide)Seven tips that will turn your Facebook advertisements from loss-making into cash cowsHere's 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/138247/bk_acx0_138247_sample.mp3. Digital audiobook in aax.
Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the Seven Secrets will actually show you how to make better radio commercials. Even if six of them aren't actually secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad! 1. Language: English. Narrator: Tony Hertz. Audio sample: http://samples.audible.de/bk/ecad/000005/bk_ecad_000005_sample.mp3. Digital audiobook in aax.
To reach business success, you must be Brilliant on the Basics. Let world-renowned speaker and best-selling author Brian Tracy teach you how to: Practice the Basics of Business Success Buy a Business Manage Your Information Create Your Business Systems Use the Seven Step Formula Find Ideal Customers Improve Your Advertising Results PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Brian Tracy. Audio sample: http://samples.audible.de/bk/gdan/001996/bk_gdan_001996_sample.mp3. Digital audiobook in aax.
Before America joined World War I, a small group of Americans volunteered for the French Foreign Legion to help defeat the Central Powers. Historian David Hanna profiles seven of these volunteers: a poet, an artist, a boxer, a stunt pilot, a college student, a veteran of the Spanish American War, and an advertising executive. All seven men were united in courage; and some, like poet Alan Seeger, paid the ultimate sacrifice. Before he was killed in battle, Seeger penned the immortal words that inspired this book's title: "I've a rendezvous with Death At midnight in some flaming town, When Spring trips north again this year, And I to my pledged word am true, I shall not fail that rendezvous." 1. Language: English. Narrator: Joe Barrett. Audio sample: http://samples.audible.de/bk/tant/006158/bk_tant_006158_sample.mp3. Digital audiobook in aax.
Spending money on social media? Throwing hours at marketing? Advertising every day but not seeing your book sell? You need a business plan. A business plan for writers. Write one this weekend using The Writer’s Business Plan. The Writer’s Business Plan gives you the knowledge to succeed - not for one book but across your entire career as a writer. In clear language without jargon, The Writer’s Business Plan guides you through creating your business plan in seven simple steps. 1. Language: English. Narrator: J. Daniel Sawyer. Audio sample: http://samples.audible.de/bk/acx0/102480/bk_acx0_102480_sample.mp3. Digital audiobook in aax.
Cut the jargon. Build purpose. Get real.People today are inundated with non-stop content, broken promises, endless product extensions - and pressure from articles titled "The Seven Things That Successful People Do Every Day". They don’t know where to look or who to trust. So, how do you win their time, and their confidence?From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise - three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization. 1. Language: English. Narrator: Ron Tite. Audio sample: http://samples.audible.de/bk/acx0/167257/bk_acx0_167257_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.The Essential Guide to Marketing consists of all four books in The ABCs of Marketing series.In the first of the series, an MBA introduces listeners to all of the necessary components of a successful marketing strategy, with chapters on advertising, branding (both personal and business), demographics/segments, strategy/planning, marketing to businesses vs consumers, online and offline marketing, and research. The goal is to provide an introductory understanding of the subject and familiarize the listener with key terms and practices. In the second book, Media Advertising, a former advertising executive provides an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed. The third installment, New Ways to Market with Social Media, explains how to use social networks like Facebook, Twitter, and Pinterest, as well as location-based marketing with Facebook Places, foursquare, and Loopt. It also explains how to utilize blogging, Youtube, and QR codes. Finally, the last book guides listeners through marketing for a new small business or a startup, and how to successfully imprint your brand in the minds of the outside world. So, let The Essential Guide to Marketing be your crash course in marketing and help you cover every step of 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/130105/bk_acx0_130105_sample.mp3. Digital audiobook in aax.
From Susie Orman Schnall, author of The Balance Project, comes a dual-timeline audiobook featuring a 1949 Miss Subways contestant and a modern-day advertising executive whose careers and lives intersect. In 1949, dutiful and ambitious Charlotte's dream of a career in advertising is shattered when her father demands she help out with the family business. Meanwhile, Charlotte is swept into the glamorous world of the Miss Subways beauty contest, which promises irresistible opportunities with its Park Avenue luster and local fame status. But when her new friend - the intriguing and gorgeous fellow-participant Rose - does something unforgivable, Charlotte must make a heart-wrenching decision that will change the lives of those around her forever. Nearly 70 years later, outspoken advertising executive Olivia is pitching the NYC subways account in a last ditch effort to save her job at an advertising agency. When the charismatic boss she’s secretly in love with pits her against her misogynistic nemesis, Olivia’s urgent search for the winning strategy leads her to the historic Miss Subways campaign. As the pitch date closes in on her, Olivia finds herself dealing with a broken heart, an unlikely new love interest, and an unexpected personal connection to Miss Subways that could save her job - and her future. The Subway Girls is the charming story of two strong women, a generation apart, who find themselves up against the same eternal struggle to find an impossible balance between love, happiness, and ambition. "Schnall has written a book that is smart and timely...Feels perfect for fans of Beatriz Williams and Liza Klaussmann." (Taylor Jenkins Reid, acclaimed author of The Seven Husbands of Evelyn Hugo) "A fast-paced, clever novel filled with romantic possibilities, high-stakes decisions, and harsh realities. Perfect for fans of Fiona Davis’s The Dollhouse, this engrossing tale highli 1. Language: English. Narrator: Barrie Kreinik. Audio sample: http://samples.audible.de/bk/aren/003573/bk_aren_003573_sample.mp3. Digital audiobook in aax.