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Advertising and Societies
43,95 € *
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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Anbieter: Dodax AT
Stand: 23.01.2020
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Sold on Language: How Advertisers Talk to You a...
9,95 € *
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As citizens of capitalist, free–market societies, we tend to celebrate choice and competition. However, in the 21 st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.In Sold on Language , noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible.These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?Sold on Language offers thought–provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. For the authors’ blog visit: www.psychologytoday.com/blog/sold–language 1. Language: English. Narrator: William Hope. Audio sample: http://samples.audible.de/bk/adbl/011882/bk_adbl_011882_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Made to Break: Technology and Obsolescence in A...
9,95 € *
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If you've replaced a computer lately - or a cell phone, a camera, a television - chances are, the old one still worked. And chances are even greater that the latest model won't last as long as the one it replaced. Welcome to the world of planned obsolescence - a business model, a way of life, and a uniquely American invention that this eye-opening book explores from its beginnings to its perilous implications for the very near future. Made to Break is a history of 20th century technology as seen through the prism of obsolescence. America invented everything that is now disposable, Giles Slade tells us, and he explains how disposability was in fact a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. His audiobook shows us the ideas behind obsolescence at work in such American milestones as the inventions of branding, packaging, and advertising; the contest for market dominance between GM and Ford; the struggle for a national communications network, the development of electronic technologies - and with it the avalanche of electronic consumer waste that will overwhelm America's landfills and poison its water within the coming decade. History reserves a privileged place for those societies that built things to last - forever, if possible. What place will it hold for a society addicted to consumption - a whole culture made to break? This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives we may well be shortening the future of our way of life as well. 1. Language: English. Narrator: Michael Puttonen. Audio sample: http://samples.audible.de/bk/acx0/014628/bk_acx0_014628_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Soda Politics: Taking on Big Soda (and Winning)...
9,95 € *
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Sodas are astonishing products. Little more than flavored sugar water, these drinks cost practically nothing to produce or buy yet have turned their makers - principally Coca-Cola and PepsiCo - into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing", "tasty", "crisp", and "the real thing", sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type 2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health but also burdens societies with runaway health care costs. So how did products containing absurdly inexpensive ingredients become a multibillion-dollar industry and international brand icons while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in corporate social responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much 1. Language: English. Narrator: Pam Dougherty. Audio sample: http://samples.audible.de/bk/adbl/026702/bk_adbl_026702_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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The Handbook of Communication Engagement
175,00 CHF *
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A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
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Advertising to Children on TV
41,90 CHF *
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
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The Future of Journalism: In an Age of Digital ...
48,90 CHF *
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The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the 'advertising model', in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by 'The Future of Journalism' at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
Zum Angebot
The Handbook of Communication Engagement
175,00 CHF *
ggf. zzgl. Versand

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: * Provides an overview of the foundations and philosophies of engagement * Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact * Includes examples of contemporary engagement practice * Presents applications of engagement and technology * Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
Zum Angebot
The Future of Journalism: In an Age of Digital ...
41,99 € *
ggf. zzgl. Versand

The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the 'advertising model', in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by 'The Future of Journalism' at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.

Anbieter: Thalia AT
Stand: 23.01.2020
Zum Angebot