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Hey, Whipple, Squeeze This
18,42 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.* Turn great ideas into successful campaigns* Work effectively in all media channels* Avoid the kill shots that will sink any campaign* Protect your work* Succeed without selling outToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: Dodax AT
Stand: 23.01.2020
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Hey, Whipple, Squeeze This
18,99 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 23.01.2020
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Hey, Whipple, Squeeze This
18,99 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 23.01.2020
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Make More Money with Your Book: From Getting St...
9,95 € *
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Make More Money with Your Book is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers setting goals, building other income sources from your book, creating products and workbooks, conducting a workshop or seminar, putting on programs for local groups, contacting the local press and building your portfolio, contacting speakers, bureaus, and meeting planners, and publishing in multiple formats and popular platforms. Part II deals with creating an online sales campaign. It covers using the squeeze page, sales page, and free gift approach, creating compelling content, getting paid with a payment platform, building traffic with text and video ads, installing WordPress on your squeeze page or website, and using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audiobooks, and videos. Part IV deals with advertising, promotion, and social media. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/055210/bk_acx0_055210_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Make More Money with Your Product or Service: F...
9,95 € *
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Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services. Part I deals with getting started. It covers: Setting goals Building other income sources from your product or service Developing other products, services, and programs Conducting a workshop or seminar Putting on programs for local groups Contacting the local press and building your portfolio Contacting speakers bureaus and meeting planners Publishing in multiple formats and popular platforms Part II deals with creating an online sales campaign. It covers: Using the squeeze page, sales page, and free gift approach Creating compelling content Getting paid with a payment platform Building traffic with text and video ads Installing WordPress on your squeeze page or website Using Instabuilder or other sitebuilders Part III deals with using blogs, podcasts, audiobooks, and videos. Part IV deals with advertising, promotion, and the social media. 1. Language: English. Narrator: Howard Dwayne Colclough. Audio sample: http://samples.audible.de/bk/acx0/058335/bk_acx0_058335_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Make More Money with Your Product or Service: P...
9,95 € *
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Make More Money with Your Product or Service is about how to make more money from your products and services and the different programs you develop based on them. Part IV deals with advertising, PR, and the social media. It covers these topics: Organizing your sales and marketing campaign Setting up your squeeze page for your ad or PR campaign Creating a Facebook ad and video campaign Creating videos for your campaign Building traffic Getting reviews from newspapers and magazines Getting reviews on Amazon Getting reviews from independent reviewers and bloggers What to say to a reviewer Using the traditional media for PR Creating and sending out your press release or letter Using the social media for PR 1. Language: English. Narrator: Howard Dwayne Colclough. Audio sample: http://samples.audible.de/bk/acx0/058131/bk_acx0_058131_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Mangrove Squeeze , Hörbuch, Digital, 1, 610min
9,95 € *
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Laurence Shames’ funny, elegantly written, and hip thrillers have topped best-seller lists across the country, and earned him a leading role as a writer of “Florida noir” with Elmore Leonard and Carl Hiaasen. When Island Frigate advertising rep Suki Sperakis decides to write an exposé on the Key West black market, she is strangled and left for dead in the trunk of a car sinking slowly into the Gulf of Mexico. Soon her only chance at survival rests on the senile Sam Katz and octogenarian ex-mobster Bert the Shirt who must infiltrate the Russian Mafia posing as a gay couple from New York. Will Bert and Sam succeed, or is Suki doomed to once again sleep with the fishes? Richard Ferrone brings every character to life—from the cigar-smoking Island Frigate editor to a man named Pineapple who lives in a fiberglass hotdog—to help make Mangrove Squeeze one of Shames’ sharpest, tangiest, and most engaging audiobooks to date. 1. Language: English. Narrator: Richard Ferrone. Audio sample: http://samples.audible.de/bk/reco/005472/bk_reco_005472_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Make More Money with Your Book: Part IV: Advert...
9,95 € *
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Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. Part four deals with advertising, PR, and social media. It covers these topics: Organizing your sales and marketing campaign Setting up your squeeze page for your ad or PR campaign Creating a Facebook ad and video campaign Creating videos for your campaign Building traffic Getting reviews from newspapers and magazines Getting reviews on Amazon Getting reviews from independent reviewers and bloggers What to say to a reviewer Using the traditional media for PR Creating and sending out your press release or letter Using the social media for PR The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/068267/bk_acx0_068267_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Internet Marketing: The Top 10 Strategies to Bu...
9,95 € *
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Have you ever wanted the freedom to wake up in the morning and do whatever you feel like? Do you want to feel like you have control? Have you already started your journey onto starting an online business? Whatever the reason, if you are curious about creating a successful online empire, this is the book for you! This book contains proven steps and strategies on how to start building your online empire, one business at a time. Most people do not know what they are missing by not participating in online business. There are many ways to earn money through the Internet. Many of these methods require little to no capital. However, it will require hard work. The Internet is a very competitive market. If you want to be successful in this industry, you need to work hard when everybody else wants to rest and you need to learn the right strategies that the pros use. This book provides you with the strategies that you need to succeed. It is your duty to implement them. The sooner you learn these strategies and start using them, the faster your business will grow. In this book, you will learn: How to select the right product or service to offer Identify your niche market Create the right type of website How to monetize your online business model Create an online Community Search engine optimization Social media marketing How to create a Squeeze page Advertising efficiently online How to sell eBooks online 1. Language: English. Narrator: Charissa Clark Howe. Audio sample: http://samples.audible.de/bk/acx0/063380/bk_acx0_063380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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