The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
You are about to discover how to leverage the power of storytelling to get customers to want to buy from you, build strong customer loyalty, maximize your profits, and achieve much more! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying ever-increasing engagement, loyalty, and profits. Think of the most popular brands around the world - when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufacturers to even organic food brands, every serious brand has a story....And yes, storytelling is an essential part of content marketing; it’s a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn’t want that? By virtue that you are reading this, it is likely that you’ve heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story....Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like?How do you craft a compelling story?Is there a template or universal structure?Are there any tips I should consider?How do I avoid mistakes?These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you’re a beginner who wants something simple, straightforward and comprehensive, then keep readi 1. Language: English. Narrator: D. Wolf. Audio sample: http://samples.audible.de/bk/acx0/194528/bk_acx0_194528_sample.mp3. Digital audiobook in aax.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Robert Mckee, Thomas Gerace. Audio sample: http://samples.audible.de/bk/hach/004280/bk_hach_004280_sample.mp3. Digital audiobook in aax.
What makes a great Instagram post? There is just something about creating great visual content that leaves a lasting, memorable impression on the audience who views it. It is the factor that keeps them coming back for more. Content that is inspirational, authentic, consistent, and immersive has always had a long track record of doing better than others, and the key to making great content lies in how well you’re using the available advanced features and advertising techniques to your advantage.Successful brands on Instagram have been embracing the art of storytelling ever since they realized the true potential it holds. Brands must always be one step ahead and be game changers with an excellent online presence and social media profiles if they are going to rise to the challenge of building brand awareness and developing a strong voice in the internet world. How do they do that? Through great advertising and marketing.What this manual includes:The right approach: Social media today is one of the best marketing tools that businesses and companies have at their disposal. Building a great business profile is more than just snapping great visuals or creating entertaining video content (although that is part of the equation, too). It is about using the right advertising tools and techniques and using them in the right manner to generate the response and results that you are seeking.Made for marketers: This advanced manual is going to take you through a detailed journey of how to take your Instagram game to the next level.Practical strategies: What makes your Instagram content different from your competitors? Great insight and knowledge into how to use these advertising strategies to your advantage.Key topics:An introduction to some of the most advanced tools, features, and techniques to help you win the social media warfare.How to work with Instagram influences as part of your advertisi 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/142023/bk_acx0_142023_sample.mp3. Digital audiobook in aax.
The importance of having the ability to craft compelling copy cannot be understated.Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales.The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.In this third book in the Copywriting Secrets series, you will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on. By the end of this audiobook, you will be well versed in all the psychological principles so you can craft the most effective copy possible for your product or service!Don’t spend another minute losing money and customers because you don’t understand audience research and copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this audiobook!Here’s just a tiny fraction of all you will learn in this audiobook:How to use the power of storytelling to captivate your audience and effectively sell your product or serviceThe four reasons why you lose sales - and exactly how to overcome these obstaclesThe 5-step storytelling framework that works every timeExactly how to use the Problem, Agitate, Solution formula for massive resultsExactly how and when to use the Desire/Hook, Solution formulaHow to apply the copywriting formulas to your emails, Facebook ads, sales funnels and moreThe best way to write webinar registration pages and landing pagesThe Rule of 100 and other ninja copywriting hacks that you can use to skyrocket conversionsAnd much, 1. Language: English. Narrator: Terry F. Self. Audio sample: http://samples.audible.de/bk/acx0/184023/bk_acx0_184023_sample.mp3. Digital audiobook in aax.
A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago, we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate - experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world - people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today. 1. Language: English. Narrator: William Dufris. Audio sample: http://samples.audible.de/bk/adbl/003522/bk_adbl_003522_sample.mp3. Digital audiobook in aax.
This book is a guide that takes you by the hand and helps you explore the enormous landscape of Facebook, offering you numerous feasible, proven and focused tactics to obtain results. All this compendium is presented in a direct and easy to learn way. Here are some of the things you can find in this book: Facebook: a new advertising platform of the digital ageThe 15 dates that made Facebook an empireHow to create, manage and optimize your Facebook pageFacebook algorithm: everything you need to knowWhy Facebook should be part of your marketing strategy!16 tips and tricks for effective Facebook marketingMonetize Facebook - how to make money with FacebookFacebook analytics as a way to increase the effectiveness of an advertising campaignFacebook Pixel: what it is, how it works, how it is set up and what it is obtainedHow to create a Facebook Ads campaign Here is a complete guide written to allow you to have an effective Facebook page for your business.In this comprehensive guide, you will discover all the features that are available to you with a Facebook page. With concrete examples from many companies whose marketing is a success, you will learn how to implement the right strategies.The guide is cut into four parts. In a first part, you will learn the basics of Facebook, a kind of upgrade for people who would not have a regular activity on the social network. In a second part, you will learn how to create your page and optimize the first information (phone, address, schedules,...)It is in the third part of this guide that you will stand out from the many other Facebook pages that may exist. You will optimize the content of your page by telling your story (storytelling) by updating Messenger, setting notifications, and others.Then, in a fourth part of the book, I will reveal the best techniques to animate your Facebook 1. Language: English. Narrator: Sharon Plummer. Audio sample: http://samples.audible.de/bk/acx0/209151/bk_acx0_209151_sample.mp3. Digital audiobook in aax.
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The six most powerful sources of brand differentiation Five elements that trigger brand insistence Turning brand strategy into advertising Online branding Private label brands Creating "category of one" brands Social responsibility, sustainability, and storytelling Sixty nontraditional marketing techniques Metrics And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Eric Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/001494/bk_gdan_001494_sample.mp3. Digital audiobook in aax.
2016 Audie Award Finalist for Best Male NarratorA masterful, intensely suspenseful novel about a reader whose obsession with a reclusive writer goes far too far - a book about the power of storytelling, starring the same trio of unlikely and winning heroes King introduced in Mr. Mercedes. "Wake up, genius." So begins King's instantly riveting story about a vengeful reader. The genius is John Rothstein, an iconic author who created a famous character, Jimmy Gold, but who hasn't published a book for decades. Morris Bellamy is livid, not just because Rothstein has stopped providing books but because the nonconformist Jimmy Gold has sold out for a career in advertising. Morris kills Rothstein and empties his safe of cash, yes, but the real treasure is a trove of notebooks containing at least one more Gold novel. Morris hides the money and the notebooks, and then he is locked away for another crime. Decades later a boy named Pete Saubers finds the treasure, and now it is Pete and his family that Bill Hodges, Holly Gibney, and Jerome Robinson must rescue from the ever-more deranged and vengeful Morris when he's released from prison after 35 years. Not since Misery has King played with the notion of a reader whose obsession with a writer gets dangerous. Finders Keepers is spectacular, heart-pounding suspense, but it is also King writing about how literature shapes a life - for good, for bad, forever. 1. Language: English. Narrator: Will Patton. Audio sample: http://samples.audible.de/bk/sans/007028/bk_sans_007028_sample.mp3. Digital audiobook in aax.