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Narcissism and luxury consumption in digital age
35,90 € *
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This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and customer equity. The goal of this book is to offer a comprehensive understanding of the psychology and behavior of narcissistic consumers in the digital age. It provides a deeper understanding of narcissism, as well as guidance for advertising, branding, and marketing strategies aimed at digital consumers.

Anbieter: Dodax
Stand: 23.01.2020
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Running a Creative Company in the Digital Age
28,60 € *
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Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.

Anbieter: Dodax AT
Stand: 23.01.2020
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Running a Creative Company in the Digital Age
27,80 € *
ggf. zzgl. Versand

Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.

Anbieter: Dodax
Stand: 23.01.2020
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Legacy Tobacco Documents Library
35,00 € *
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High Quality Content by WIKIPEDIA articles! The Legacy Tobacco Documents Library (LTDL) is a digital archive of tobacco industry documents, funded by the American Legacy Foundation and created and maintained by the University of California, San Francisco. The Library contains over 10 million documents produced by major tobacco companies and organizations, many of them internal strategic memoranda made public as a consequence of the Tobacco Master Settlement Agreement. The documents deal with the tobacco industry s advertising, manufacturing, marketing, sales, and scientific research activities for the last century. Researchers, journalists, students, and activists interested in tobacco control issues and public health policies use the Library extensively to investigate tobacco industry strategies.

Anbieter: Dodax AT
Stand: 23.01.2020
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Influencer Marketing for Brands
25,88 € *
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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.What You Will LearnPlan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is ForMarketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Anbieter: Dodax
Stand: 23.01.2020
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Legacy Tobacco Documents Library
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! The Legacy Tobacco Documents Library (LTDL) is a digital archive of tobacco industry documents, funded by the American Legacy Foundation and created and maintained by the University of California, San Francisco. The Library contains over 10 million documents produced by major tobacco companies and organizations, many of them internal strategic memoranda made public as a consequence of the Tobacco Master Settlement Agreement. The documents deal with the tobacco industry s advertising, manufacturing, marketing, sales, and scientific research activities for the last century. Researchers, journalists, students, and activists interested in tobacco control issues and public health policies use the Library extensively to investigate tobacco industry strategies.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Influencer Marketing for Brands
27,53 € *
ggf. zzgl. Versand

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.What You Will LearnPlan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is ForMarketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Anbieter: Dodax AT
Stand: 23.01.2020
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Buttle, Sean: Social Media Marketing and Passiv...
20,39 € *
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Erscheinungsdatum: 13.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Marketing and Passive Income Mastery, Titelzusatz: A Complete Digital Advertising Guide Including Facebook, Instagram, Google SEO & Youtube! Best Ideas & Strategies to Make Money Online!, Autor: Buttle, Sean, Verlag: JC Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Sonstiges, Seiten: 260, Informationen: Paperback, Gewicht: 321 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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eCommerce Economics
58,24 € *
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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Anbieter: Dodax AT
Stand: 23.01.2020
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