Hottest. Coolest. Biggest. Newest. These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. "Today's conscious consumers want brands that have values and purpose, not just products and service." Sold on Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it. Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today. 1. Language: English. Narrator: Mike Lenz. Audio sample: http://samples.audible.de/bk/acx0/177625/bk_acx0_177625_sample.mp3. Digital audiobook in aax.
Seventy-seven percent of the US population is active on social media.Over three billion social media users worldwide.Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media.Social media marketing is not an option anymore. Your customers - no matter who they are - expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends, and their strategies will be outdated by the time the company has mastered them.To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.This book will teach you:The most important social media trends to expect for the next years and beyondHow to apply perennial marketing principles to new mediums and technologiesHow to understand and reach new customer profiles and the new generation of social media: Gen ZNew government regulation and privacy trends that will affect your marketing effortsThis book discusses:The future of Facebook, Instagram, Twitter, Snapchat, YouTube, and more, and how to harness their power to build your brand and gain customersNew social networks that are on the rise and may become major contendersTechnological trends that are redefining the rhythm of social mediaHow to utilize new technology and tools to strengthen your brand and achieve a competitive edge. If your marketing plan is focused only on today’s trends, you’ve already lost. Plan for tomorrow. Beat out the competition. Reach your customers where they are.The future is here. Are you ready? 1. Language: English. Narrator: Eric Christensen. Audio sample: http://samples.audible.de/bk/acx0/133860/bk_acx0_133860_sample.mp3. Digital audiobook in aax.
Every day Charles Schine rides the 8:43 to do the job he has done for over a decade in a New York advertising agency. With a wife and an ill child who depend on him, Charles is not a man who likes changes or takes risks...until he is later for his regular train, and sits down across from the woman of his dreams. Her name is Lucinda. Like Charles, she is married. Like Charles, she takes the train every day to work in New York City. Her train is the 9:05, and tomorrow she will be on it again, and so will Charles. For there is something about Lucinda, the flash of thigh beneath her short skirt, the way every man on the train is eyeing her, something about this time of the morning that will make Charles take a chance he shouldn't take, break a vow he shouldn't break, and enter a room he should never enter. In a matter of days, a flirtation turns to a passion, and Charles and Lucinda are drawn into the dark side of the American Dream. In a matter of weeks, Charles's life is in shambles. A man is dead. A small fortune is stolen. Charles's home is violated and everything violently spirals out of control. But Charles is about to discover that once you leave the straight and narrow, getting back on track is the most perilous journey of all. And for Charles, that journey - of lies, terror, and deception - has just begun. 1. Language: English. Narrator: Gregory Harrison. Audio sample: http://samples.audible.de/bk/time/000283/bk_time_000283_sample.mp3. Digital audiobook in aax.
Discover Proven Strategies to Finally Get in Shape and Exercise on a Regular Basis for the Rest of Your Life Everywhere you go, you see gyms, videos, and books about exercise, advertising how they can help you get in shape fast and easy. You've probably even put some money down before, vowing that this was the year you'd get in shape, lose that extra weight, and become the energetic person you know is hiding inside you. Unfortunately, life happens, and you fall into the habit of "I'll start tomorrow". Your motivation drops, and your self-discipline fails to push you through to achieve your goals. You begin to make excuses: You'll be really sore after working out, it's been too long since you've last exercised, you don't have willpower, and you think you're too weak or otherwise unfit for exercise. There was that one time you started a program, but you couldn't keep up with the weekly or monthly goals, so you got frustrated and gave up. How to Build Self-Discipline to Exercise is a practical guidebook on how to introduce exercise into your life and keep it there. In this audiobook, you'll learn: Why the most common type of motivation people use to exercise is usually ineffective How to overcome procrastination and finally start exercising How to find time to exercise despite a hectic schedule (and surprising math that shows you actually lose time when you don't make time for exercise) Practical tricks and tips to stay motivated forever How to enjoy exercise while still getting the most powerful benefits of it (hint: if your workout involves "work", it's not a good workout) When put together and acted upon, the six chapters in this book - supported by over 80 references to scientific studies and credible experts - will help you form a new habit and make one of the most important changes you'll ever make in your life. 1. Language: English. Narrator: John Gagnepain. Audio sample: http://samples.audible.de/bk/acx0/053861/bk_acx0_053861_sample.mp3. Digital audiobook in aax.
Please note: This is a summary of the book, not the original book. This summary is not endorsed by or affiliated with Gary Vaynerchuk. For entrepreneurs, the Internet is your oyster. Since the publication of the author's first book in 2009, younger consumers are spending more time than ever consuming content online. Brands have tripled the amount they spend on social media to reach this audience. Thanks to advertising, the top YouTubers earn a combined $70 million. This is the “influencer” market, and just about anybody with skill, diligence, and patience can jump in. Show off what you love online and make money doing it. Thanks to the Internet, everyone who would have been scraping the bottom for influence can now grow a fan base and generate income. An influencer is someone with so much social media influence that businesses will pay them to appear with their products. If you're big enough, people might pay you just simply to be you. In order to survive as an entrepreneur, you must think ahead of your current successes and seek ways to create more success. Don't limit yourself to just one platform - create a personal brand so powerful that it transcends all platforms. Julie Andrews was a star singer until cancer and her vocal cords were removed; however, her fame lived on with the children's books she had written. Oddly enough, it isn't just artists, photographers, and musicians who are crafting their personal brand on the Internet - anyone can do it. The skills you learned in a job you hate could carry over to your personal brand, such as Dan Markham, who was a sales rep before becoming a YouTube cohost. There is no prescribed route to success. A humble beekeeper could tomorrow start an Instagram account, branch out into content outside bees, and become amazingly successful. If you aren't “crushing it”, it's not because you're too old, poor, or untalented. You haven't taken the big leap yet. You'r 1. Language: English. Narrator: Kevin Theis. Audio sample: http://samples.audible.de/bk/acx0/112138/bk_acx0_112138_sample.mp3. Digital audiobook in aax.