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Digital Marketing And Advertising Trends In India
35,90 € *
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Digital Marketing And Advertising Trends In India ab 35.9 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 14.08.2020
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Relationship Marketing in the Digital Age (eBoo...
33,69 € *
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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.

Anbieter: buecher
Stand: 14.08.2020
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Relationship Marketing in the Digital Age (eBoo...
33,69 € *
ggf. zzgl. Versand

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.

Anbieter: buecher
Stand: 14.08.2020
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Extreme Marketing , Hörbuch, Digital, 1, 178min
9,95 € *
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Chuck Fresh, CEO of a marketing company with more than 30 years of promotions experience, rewrites the marketing textbook with a summary of current marketing procedures and trends, and touches on some of the more extreme methods of advertising and promotion. 1. Language: English. Narrator: Chuck Fresh. Audio sample: http://samples.audible.de/bk/acx0/090715/bk_acx0_090715_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Citizen Brand: 10 Commandments for Transforming...
9,95 € *
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Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers. Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. 1. Language: English. Narrator: Ken Maxon. Audio sample: http://samples.audible.de/bk/adbl/008873/bk_adbl_008873_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Social Media Marketing for the Future: Strategi...
9,95 € *
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Seventy-seven percent of the US population is active on social media.Over three billion social media users worldwide.Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media.Social media marketing is not an option anymore. Your customers - no matter who they are - expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends, and their strategies will be outdated by the time the company has mastered them.To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.This book will teach you:The most important social media trends to expect for the next years and beyondHow to apply perennial marketing principles to new mediums and technologiesHow to understand and reach new customer profiles and the new generation of social media: Gen ZNew government regulation and privacy trends that will affect your marketing effortsThis book discusses:The future of Facebook, Instagram, Twitter, Snapchat, YouTube, and more, and how to harness their power to build your brand and gain customersNew social networks that are on the rise and may become major contendersTechnological trends that are redefining the rhythm of social mediaHow to utilize new technology and tools to strengthen your brand and achieve a competitive edge. If your marketing plan is focused only on today’s trends, you’ve already lost. Plan for tomorrow. Beat out the competition. Reach your customers where they are.The future is here. Are you ready? 1. Language: English. Narrator: Eric Christensen. Audio sample: http://samples.audible.de/bk/acx0/133860/bk_acx0_133860_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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The Ultimate Digital Marketing Guide: SEO & Fac...
9,95 € *
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Two audiobooks in one: Expand the scope of your digital marketing strategy with updated and innovative insights and tactics for Facebook advertising, as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes.  Audiobook one: The Age of Digital Marketing: Master the Power of Facebook Learn how to leverage the power of the largest online audience in the world! This audiobook will teach you how to get started with Facebook advertising. You will learn: How to decide which form of advertising will work most effectively for your business and objectives as well as strategies for B2C vs. B2B advertising The pros and cons of using Facebook Ads vs. Google AdWords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to create effective Facebook ads by exploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook advertising.  Audiobook two: SEO for Growth in 2019 This audiobook will help you update and revamp your SEO strategy, taking into account big changes and trends in the erratic world of digital marketing. Mobile first is here Artificial intelligence is here Content matters more than ever - this means quality, not just quantity Google’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet) You will learn about all the tools you should have in your tool belt and the pros and cons of each 1. Language: English. Narrator: Jason Neeser, Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/140450/bk_acx0_140450_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Social Media Marketing in 2020: Tips for the Fu...
9,95 € *
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Social media marketing (denoted as SMM) is a method of internet marketing that entails the creation and sharing of content via social media networks, such as Facebook and Twitter. The main activities involved in social media marketing include posting and updating texts, images, and videos, among other forms of content that help to drive traffic, customer engagement, and conversions. Today, the definition also includes paid social media advertising. This book gives listeners a simple guide to current trends and marketing strategies. If you want to grow big, create new content, and reach new customers, this book is for you! 1. Language: English. Narrator: J. Wesley Price. Audio sample: http://samples.audible.de/bk/acx0/147350/bk_acx0_147350_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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Marketing Rebellion: The Most Human Company Win...
9,95 € *
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Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.Marketing Rebellion will teach you:How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.Why businesses must be built on human impressions instead of advertising impressions.The five constant human truths at the heart of successful marketing strategy.Why customer loyalty is dying and what you need to do about it right now.How to help your best customers do the marketing for you.Actionable steps to provide an immediate course-correction for businesses of any size.Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready? 1. Language: English. Narrator: Mark Schaefer. Audio sample: http://samples.audible.de/bk/acx0/140228/bk_acx0_140228_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.08.2020
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