Angebote zu "Trends" (104 Treffer)

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Emerging Out of Home Advertising
49,90 € *
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The books details emerging trends in global Out-of-Home Advertising. Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years, for example, about 4,900 digital billboard displays have been installed in China and the United States. The digital out of home trend is rising in Pakistan as well. Traditional roadside billboards remain the predominant form of OOH advertising in the US with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads. Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of OOH advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as building and maintaining the shelters people use while waiting for the bus. Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truck side, food trucks, and taxis.The book highlights OOH tools and techniques employed by marketers.

Anbieter: Dodax
Stand: 23.01.2020
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The New World of Transitioned Media
139,09 € *
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The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Anbieter: Dodax
Stand: 23.01.2020
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The New World of Transitioned Media
142,99 € *
ggf. zzgl. Versand

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Anbieter: Dodax AT
Stand: 23.01.2020
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Digital Marketing And Advertising Trends In India
35,90 € *
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DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax
Stand: 23.01.2020
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Digital Marketing And Advertising Trends In India
37,00 € *
ggf. zzgl. Versand

DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax AT
Stand: 23.01.2020
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Digital Marketing Communication in the Tourism ...
49,00 € *
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This text sets forth the strengths and challenges ofdigital marketing for the tourism industry, by addressing newapproaches to customer acquisition. It covers the most common methods forestablishing an effective online presence, and contrasts these withcurrent trends as well as the future outlook of internet marketing asit continues to bridge ever greater geographical distances andtransform the conventional roles of market and customer. The newrealities of the online sphere enable marketers to precisely measurethe effectiveness of digital advertising campaigns.

Anbieter: Dodax
Stand: 23.01.2020
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Digital Marketing Communication in the Tourism ...
50,40 € *
ggf. zzgl. Versand

This text sets forth the strengths and challenges ofdigital marketing for the tourism industry, by addressing newapproaches to customer acquisition. It covers the most common methods forestablishing an effective online presence, and contrasts these withcurrent trends as well as the future outlook of internet marketing asit continues to bridge ever greater geographical distances andtransform the conventional roles of market and customer. The newrealities of the online sphere enable marketers to precisely measurethe effectiveness of digital advertising campaigns.

Anbieter: Dodax AT
Stand: 23.01.2020
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Transitioned Media
160,49 € *
ggf. zzgl. Versand

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Anbieter: Dodax
Stand: 23.01.2020
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Transitioned Media
164,99 € *
ggf. zzgl. Versand

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot