Angebote zu "Typography" (13 Treffer)

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2D Computer Graphics
64,00 € *
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2D computer graphics is the computer-based generation of digital images mostly from two-dimensional models (such as 2D geometric models, text, and digital images) and by techniques specific to them. The word may stand for the branch of computer science that comprises such techniques, or for the models themselves. Raster graphic sprites (left) and masks (right). 2D computer graphics are mainly used in applications that were originally developed upon traditional printing and drawing technologies, such as typography, cartography, technical drawing, advertising, etc.. In those applications, the two-dimensional image is not just a representation of a real-world object, but an independent artifact with added semantic value, two-dimensional models are therefore preferred, because they give more direct control of the image than 3D computer graphics (whose approach is more akin to photography than to typography). In many domains, such as desktop publishing, engineering, and business, a description of a document based on 2D computer graphics techniques can be much smaller than the corresponding digital image often by a factor of 1/1000 or more.

Anbieter: Dodax
Stand: 23.01.2020
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2D Computer Graphics
65,80 € *
ggf. zzgl. Versand

2D computer graphics is the computer-based generation of digital images mostly from two-dimensional models (such as 2D geometric models, text, and digital images) and by techniques specific to them. The word may stand for the branch of computer science that comprises such techniques, or for the models themselves. Raster graphic sprites (left) and masks (right). 2D computer graphics are mainly used in applications that were originally developed upon traditional printing and drawing technologies, such as typography, cartography, technical drawing, advertising, etc.. In those applications, the two-dimensional image is not just a representation of a real-world object, but an independent artifact with added semantic value, two-dimensional models are therefore preferred, because they give more direct control of the image than 3D computer graphics (whose approach is more akin to photography than to typography). In many domains, such as desktop publishing, engineering, and business, a description of a document based on 2D computer graphics techniques can be much smaller than the corresponding digital image often by a factor of 1/1000 or more.

Anbieter: Dodax AT
Stand: 23.01.2020
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Typography in wood, w. CD-ROM
30,80 € *
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The first wooden letters were craft-produced in the 18th century. Their use spread with the expansion of commercial advertising in the 1820s, production was mechanised and new types with increased visibility were created. In addition to dated products, series of surprisingly 'modern' types were developed that could be compared with those generated by the 'new' digital typography. The re-publication of this catalogue demonstrates that letters, like buildings, incarnate the spirit of an age, while preserving a timeless quality that constitutes a lasting source of inspiration.

Anbieter: Dodax AT
Stand: 23.01.2020
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Elsevier Art and Design in Photoshop Software-H...
33,62 € *
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Description Fancy designing your own classic and contemporary movie posters, books and magazine covers? Feel like turning your photographs into works by Turner, Matisse and Magritte? Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings? Then you need Art and Design in Photoshop. In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction. Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way. All the images, textures and fonts used in the book are supplied on the accompanying CD-ROM. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional. Audience: Creative Photoshop users looking to push the artistic boundaries of what the software can achieve, graphic artists and digital imaging amateurs and professionals.

Anbieter: Dodax AT
Stand: 23.01.2020
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Elsevier Art and Design in Photoshop Software-H...
33,62 € *
ggf. zzgl. Versand

Description Fancy designing your own classic and contemporary movie posters, books and magazine covers? Feel like turning your photographs into works by Turner, Matisse and Magritte? Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings? Then you need Art and Design in Photoshop. In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction. Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way. All the images, textures and fonts used in the book are supplied on the accompanying CD-ROM. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional. Audience: Creative Photoshop users looking to push the artistic boundaries of what the software can achieve, graphic artists and digital imaging amateurs and professionals.

Anbieter: Dodax
Stand: 23.01.2020
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The Subliminal Hidden Message: Advertising & Ps...
9,95 € *
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When we speak and discuss the psychology of advertising, the variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well, and in time, inside out, what works and what does not so you don't waste any time and money on a bad copy. Over here in this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept.  If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect easy-to-listen-to guide that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way they want to, but knowing you can learn to influence that perception to the degree you want them to.   Audiobook content includes:  "Overview: Psychology of Advertising""Advertising and Psychology: Understanding the Link""What Is the Psychology of Salesmanship?""Learn the Psychology of Colors"  "Advertising Yourself as a Brand"  "Decoding the Subliminal Messages"  "Attracting Your Targeted Customers"  "Your Key to Success Advertising 'Truth'" 1. Language: English. Narrator: Josh Cates. Audio sample: http://samples.audible.de/bk/acx0/138999/bk_acx0_138999_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Advertising & Psychology: The Perfect Duo: The ...
9,95 € *
ggf. zzgl. Versand

When we speak and discuss the psychology of advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad ad. In this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept.  If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect audiobook that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. 1. Language: English. Narrator: Joseph A Williams. Audio sample: http://samples.audible.de/bk/acx0/131425/bk_acx0_131425_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Copywriting Hacks & Tips for Beginners: The Mos...
9,95 € *
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In the growing world of business and advertising, a copywriter can find a great home with many opportunities for earning and career expansion. Some people undermine the work of copywriters merely because their job seems to be placed at the bottom of the bureaucracy. However, a copywriter with the right determination and skill can definitely work his or her way to the top the way their more business-oriented peers do.Copywriting can be a very fulfilling career for those who have the right skills for the job. If you are full of bright ideas and know how to write well, then you might want to try out becoming a copywriter. A copywriter is expected to be skilled in coming up with great advertising ideas, as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising.In this book, we'll break down the most fundamental basics of becoming one, and you can start earning your first paycheck and train yourself to become a 6-figure-income copywriter with the right blueprint.Book content includes:Chapter one - What is a copywriter, and what does a copywriter do?Chapter two - Copywriter: The key typesChapter three - Copywriting courses to jump-start your careerChapter four - Copywriting tips: How to get your first copywriting jobChapter five - Copywriting choices: Specialist or non-specialist?Chapter six - Copywriter rates: 10 factors determine prices for copywritingChapter seven - The fastest way to copywriting success Chapter eight - Write for performance for high income 1. Language: English. Narrator: Jeff Lechtanski. Audio sample: http://samples.audible.de/bk/acx0/133466/bk_acx0_133466_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.01.2020
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Advertising Design and Typography
48,90 CHF *
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“We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world.” — Reuben S. Hendell, CEO, MRM Worldwide, New York 'If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource.'— AdPulp

Anbieter: Orell Fuessli CH
Stand: 23.01.2020
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