Chapters include: Introduction 1. Seeing the Whole Elephant 2. Getting to Where You Want to Go 3. Creativity - the Power to Break Through 4. Setting an Advertising Budget 5. The In-House or Out-House Dilemma 6. Finding a Good Advertising Agency 7. Setting the Ground Rules 8. How to Pay Your Advertising Agency 9. Keeping Your Agency on the Right Track 10. How to Work with Your Account Executive Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising. 1. Language: English. Narrator: Dick Estell. Audio sample: http://samples.audible.de/bk/acx0/027366/bk_acx0_027366_sample.mp3. Digital audiobook in aax.
Chapters include: Why Media Planning and Buying Is so Important How to Buy Print Advertising How to Buy Effective Radio The Lure of Television Billboards, Buses and Benches Signs: The Other Outdoor Advertising Medium Reaching Prospects Through the Mail Specialty Advertising Co-Operate With Co-Op Advertising The Challenge of Blazing New Trails If you've ever asked yourself some of these questions, this book of solid advertising advice is for you. Questions like: What is positioning and why is it important? Why is media planning necessary...what are the formulas? Is CO-OP advertising worth it? Should part of my advertising budget go toward signs? What is synergestic advertising? What's the best way to buy ads in the Newspaper? Is there a trick to buying commercials on Radio and TV? The answers to these questions and many more are inside Prescription for Advertising. It's uncomplicated, easy-to-understand and enjoyable to read. Find out how advertising works in the real world...and how you can make it work for you. Discover how you can avoid common costly advertising mistakes. Save time by talking to the right advertising people...and avoiding the wrong ones. Prescription for Advertising. A soothing salve for the aches and pains poor advertising often brings. Start applying it to your business today! 1. Language: English. Narrator: Dick Estell. Audio sample: http://samples.audible.de/bk/acx0/027301/bk_acx0_027301_sample.mp3. Digital audiobook in aax.
Many persons are on facebook, so many that if you were advertising there you will discover that the possibilities are indeed endless. Imagine if facebook was a land. Did you know it would be the third largest in the world? When any social network can receive these sentiments it speaks volume! Facebook is a fruitful place for marketers and as such you will be introduced to the 5 simple steps to advertizing success on facebook. But how will you use facebook page to drive traffic to your website and how will you use facebook for business. Every business owner would wants to grow their business, learn how this can be achieved through facebook. Did you know facebook advertising has some distinct benefits over other advertising opportunities? Learn how to turn facebook ads into business success. Discover how stronger brand recognition can be achieved through facebook even if you are operating a big company. For you to be successful, you must also learn the 8 tips for mastering facebook marketing. Have you ever experience the marketing benefits of a facebook page. Learn how you can create your facebook marketing page and how to create a successful ad campaign. Very soon the love of facebook will spread from one business owner to the next. Who knows, where this will lead in the future! 1. Language: English. Narrator: Roy Lunel. Audio sample: http://samples.audible.de/bk/acx0/025167/bk_acx0_025167_sample.mp3. Digital audiobook in aax.
Built on foundations set in the previous two volumes, Be the Better Broker, Volume 3 is a detailed, step-by-step guide to the client-broker experience. From the opening question - "What's your best rate?" - to the two magic words - "File Complete!" - this book will give you access to the processes, scripts, and strategies used during hundreds of conversations addressing application intake, overcoming objections, the signing of the mortgage commitment, compliance, and insurance documents. This book is your guide to building your resume, marketing, and advertising, along with a base of referring clients and all-out raving fans via one simple approach creating excellence throughout the client experience. Apply the principles and the scripts outlined in this book and you will be on your way to building your own 200+ file-per-year business. You will increase your funding ratio! You will increase your production! The mantra of Volume 3: "File Complete!" 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/acx0/084552/bk_acx0_084552_sample.mp3. Digital audiobook in aax.
Every day, we are bombarded with advertising that promises that rare emotion: bliss. From chocolate to dream vacations, these material and external things call out to us, offering an instant surge of happiness. But to achieve a lasting state of bliss, all you really need is yourself.This program has been designed to transport you to a blissful state of mind wherever you are.This program can help you:Feel more connected to the universeReduce your stress levelsNaturally increase your resilienceThe audiobook includes:Chapters 1 and 2: Two daytime meditations. Listen with your eyes closed.Chapters 3 to 6: Powerful affirmations. Listen during any part of the day or evening.Chapters 7 and 8: Listen to these nightly subliminal affirmations on a low volume either before or during sleep. Liberate yourself from the need to seek bliss and calm outside of your own mind. Recharge your spirit, find tranquility, and let yourself become one with the universe. 1. Language: English. Narrator: Mind Training Coach. Audio sample: http://samples.audible.de/bk/acx0/128113/bk_acx0_128113_sample.mp3. Digital audiobook in aax.
Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable - or better predict short-term sales based on the volume and specifics of conversat 1. Language: English. Narrator: Bart Flynn. Audio sample: http://samples.audible.de/bk/adbl/004782/bk_adbl_004782_sample.mp3. Digital audiobook in aax.
When you learn how you can unlock the power that YouTube has to offer, you will automatically become convinced at how social media marketing is not the future, but the present. You will be able to gain a deeper understanding of who your customers are and how you can address their needs and expectations. Check out the previous installments in this series. They contain the foundational principles that lead up to this final volume. This manual is the final step toward building the brand you have always dreamed about. Your journey toward achieving your goals and your objectives begins with building your blueprint to success. Best of all, it is not as hard as you might think it is. With a nudge in the right direction, you will be well on your way to crafting the best possible online advertising campaign to suit your brand. The world is at your fingertips…literally! What this manual includes:Unlock The SecretsWhen you are able to unlock the secrets that YouTube has to offer, you will discover some of the most powerful tools that social media has to offer. In addition, your understanding of YouTube and social media, in general, will enable you to get the most out of your marketing efforts. Be Successful For RealThis manual is guaranteed to change your perspective on your brand, your value proposition, and your core customers. It will give you the insights that you need in order to become the most successful player in your field. You might be closer to achieving ultimate success than you think. Advanced StrategiesYou will discover the secrets to establishing an integrated online advertising strategy based on social media marketing.Key topics:Search engine optimization (SEO) across the various platforms you have presence.The use of analytics in assessing your strategy’s performance.How to choose which content you can use on wh 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150731/bk_acx0_150731_sample.mp3. Digital audiobook in aax.
Included in this volume: "The Tinglers", from an original story by Mark L. Miller. In this sequel to the Vincent Price classic The Tingler, Dr. Chapin and his crew search for a primitive tribe with ties to the elusive creature that is spawned from fear with a grip like iron. What they find in the dark jungle gives new meaning to the word terror! "Fade Away", from an original story by Nick Lyons. Private Eye Frank Wood is investigating the mysterious break-ins at the home of a wealthy old man named Jack Leonard. Is there really an intruder, or is Jack losing his mind - seeing someone, or something, that isn't really there? "Canus", from an original story by Chad Helder. In this macabre tale, in which gothic horror meets the perversions of science, a young boy must survive a bizarre rite of passage: he must confront a creature deep within a mad scientist's dungeon! "Road Rage", from an original story by Darren G. Davis and Paul J. Salamoff. An advertising executive involved in a little fender-bender must suffer through a nightmare: the retribution of a sinister adversary with a twisted mind. 1. Language: English. Narrator: Jerry Robbins, The Colonial Radio Players. Audio sample: http://samples.audible.de/rt/brll/002961/rt_brll_002961_sample.mp3. Digital audiobook in aax.
Welcome to Declutter Your Home: Modern Techniques for Happiness through Simplified Living. The essence here is clear, listenable and easy to apply. This book was created in a single volume to present you with numerous techniques, methods, and strategies - all of which are designed to eliminate clutter and stress, maximise space, and provide a happy living environment. We live in a society seduced by stuff. Advertising and not so clever marketing make us want any conceivable object, and in this age of mass production, materialism has become an epidemic. Our belongings have become no more than self-imposed, self-maintained jail bars, and it's time to break free, and maybe make a little cash in the process. Understand and learn how to get the most of your living space by following exercises such as the 20%-80% rule, and the 4 box system, both of which will streamline the decision-making and decluttering processes. Whether you're having a general clear out, moving home, or even cleaning your desk at work, Declutter Your Home: Modern Techniques for Happiness through Simplified Living has something that'll make your life a little easier. 1. Language: English. Narrator: Soo Porter. Audio sample: http://samples.audible.de/bk/acx0/092109/bk_acx0_092109_sample.mp3. Digital audiobook in aax.