In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You'll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).
In the fifth book in the New York Times best-selling Walk Series, Alan Christensen finally reaches his destination. A year earlier, Seattle advertising executive Alan Christoffersen lost everything he held dear - his beloved wife was killed in a terrible accident; his partner stole his business from him; and the bank foreclosed on his home when he couldn’t pay the mortgage. With seemingly nothing left to live for, Alan set out to walk from Seattle to the farthest point on the map, Key West. And now, after walking more than two thousand miles on a journey filled with surprises, dangers, and revelations, he approaches his destination - and the most important decision of his life. Romantic, suspenseful, and deeply spiritual, the Walk Series has been hailed by critics as "intriguing" (Deseret Morning News), "unconventional" (Publishers Weekly), and "definitely a journey worth taking" (Booklist). As Alan approaches Key West and the end of his quest, the revelations continue. 1. Language: English. Narrator: Richard Paul Evans. Audio sample: http://samples.audible.de/bk/sans/006721/bk_sans_006721_sample.mp3. Digital audiobook in aax.
From one of America’s most beloved storytellers comes the inspiring third installment of the best-selling series, The Walk, the ongoing story of one man’s unrelenting search for hope. Reeling from the sudden loss of his wife, his home, and his business, Alan Christoffersen, a once successful advertising executive, has left everything he knew behind and set off on an extraordinary cross-country journey. Carrying only a backpack, he plans to walk to Key West, the farthest destination on his map. Now nearly halfway through his trek, The Road to Grace takes him from South Dakota to Memphis, Tennessee. Alan covers more than 800 miles on foot, but it’s the people he meets along the way who give the journey its true meaning. Full of wisdom and hard-won truth, this is a moving standalone story as well as the continuation of the unforgettable series about hope, healing, and the meaning of life. 1. Language: English. Narrator: Richard Paul Evans. Audio sample: http://samples.audible.de/bk/sans/005816/bk_sans_005816_sample.mp3. Digital audiobook in aax.
Library Journal Editors' Pick It's the last day of 1984, and 85-year-old Lillian Boxfish is about to take a walk. As she traverses a grittier Manhattan, a city anxious after an attack by a still-at-large subway vigilante, she encounters bartenders, bodega clerks, chauffeurs, security guards, bohemians, criminals, children, parents, and parents to be in surprising moments of generosity and grace. While she strolls Lillian recalls a long and eventful life that included a brief reign as the highest paid advertising woman in America - a career cut short by marriage, motherhood, divorce, and a breakdown. A love letter to city life - however shiny or sleazy - Lillian Boxfish Takes a Walk by Kathleen Rooney paints a portrait of a remarkable woman across the canvas of a changing America: from the Jazz Age to the onset of the AIDS epidemic, the Great Depression to the birth of hip-hop. 1. Language: English. Narrator: Xe Sands. Audio sample: http://samples.audible.de/bk/aren/002387/bk_aren_002387_sample.mp3. Digital audiobook in aax.
Are you looking to start advertising online but you don't want to spend a fortune on ads? That's exactly where Bing ads can come in handy! From my experience, Bing Ads can be as much as 60 percent cheaper than Google Adwords! The best part is Bing Ads is often overlooked by many marketers, which offers you a great opportunity to get targeted visitors to your website - inexpensively! This course is designed for anyone who is to brand new to advertising online or Bing ads. Throughout the course, I walk you through what things you need to know. In fact, I've even put in some advanced lessons to ensure you learn as much as possible. Did I mention that I will also be going over all of my active Bing ads? This way you can see some real world examples of how I've had success with Bing ads (and how you can too). If you're wanting to learn what it takes to have success with Bing ads, then buy this course and get started driving traffic to your website!Order now! 1. Language: English. Narrator: Susan L. Crawford. Audio sample: http://samples.audible.de/bk/acx0/141937/bk_acx0_141937_sample.mp3. Digital audiobook in aax.
Are you looking to increase traffic to your website or web service? Google AdWords is among the best ways to do so. If you’re listening to this, you’re probably just starting out with a website you’re looking to monetize, or you’re hoping to use Google AdWords to increase your business revenue through advertising. Google AdWords is the main source of revenue for the tech giant Google, which has brought standard bearers and advances in search engines, e-mail systems, calendars, advertising, and all sorts of web and web placement codes and services. If you’re listening to this audiobook, you very likely have used a Google product in the last hour of your life. And yet, AdWords is the highest earner for Google. What’s that all about? This audiobook aims to help you navigate the sometimes confusing world of Internet marketing, specifically in the Google AdWords space. We will walk you through the benefits of using AdWords and the types of advertising you can do. We will show you how to set up an account and build a campaign. And finally, we will reveal to you the secrets of keyword selection, the power of ad descriptions, and the best conversion optimization techniques. When you’re finished with this audiobook, we’re confident that you’ll be ready to master AdWords for your business. We hope you’ll re-visit this audiobook as needed. It is intended to be a great resource. What's included in this audiobook: What is Google AdWords? Benefits of Google AdWords Keyword selection tips Conversion optimization techniques Setting up an account Building a campaign Negative keywords Ad descriptions 1. Language: English. Narrator: Alan Sewell. Audio sample: http://samples.audible.de/bk/acx0/116036/bk_acx0_116036_sample.mp3. Digital audiobook in aax.
Alan Christoffersen, a once-successful advertising executive, wakes one morning to find himself injured, alone, and confined to a hospital bed in Spokane, Washington. Sixteen days earlier, reeling from the sudden loss of his wife, his home, and his business, Alan left everything he knew behind and set off on an extraordinary cross-country journey. Carrying only a backpack, he planned to walk to Key West, the farthest destination on his map. But a vicious roadside stabbing has interrupted Alan's trek and robbed him of his one source of solace: the ability to walk. Homeless and facing months of difficult recovery, Alan has nowhere to turn—until a mysterious woman enters his life and invites him into her home. Generous and kind, Angel seems almost too good to be true, but all is not as it appears. Alan soon realizes that before he can return to his own journey, he must first help Angel with hers. From one of America's most beloved and best-selling storytellers comes an astonishing tale of life and death, love and second chances, and why sometimes the best way to heal your own suffering is by helping to heal someone else's. Inspiring, moving, and full of wisdom, Miles to Go picks up where the best seller The Walk left off, continuing the unforgettable series about one man's unrelenting search for hope. 1. Language: English. Narrator: Richard Paul Evans. Audio sample: http://samples.audible.de/bk/sans/005454/bk_sans_005454_sample.mp3. Digital audiobook in aax.
Boring advertising job by day, exciting cat-burglar stint by night. Evelyn lives for the adrenaline rush, getting her fix either climbing craggy rock faces or old buildings. Breaking in is her guilty pleasure, and when she takes a little souvenir, she makes sure it’s not a sentimental item. While hunting for her illicit adrenaline high, she doesn't expect to run into a man who is hotter than July. Raf Rinaldi has an explosive temper, a body of a Greek god, and zero tolerance for law-breakers. There's just something about Eve, though. Enticing and unexpected. She wants him bad - and Raf is only a man. Hop onto their sizzling-hot, action-packed roller coaster of a love story, and walk away smiling! 1. Language: English. Narrator: Avie Paige. Audio sample: http://samples.audible.de/bk/acx0/103006/bk_acx0_103006_sample.mp3. Digital audiobook in aax.
It's the last day of 1984, and 85-year-old Lillian Boxfish is about to take a walk.... 'In my reckless and undiscouraged youth,' Lillian Boxfish writes, 'I worked in a walnut-paneled office 13 floors above West 35th Street.' She took 1930s New York by storm, working her way up writing copy for R. H. Macy's to become the highest paid advertising woman in the country. It was a job that, she says, 'in some ways saved my life and in other ways ruined it'. Now it's the last night of 1984, and Lillian, 85 years old but just as sharp and savvy as ever, is on her way to a party. It's chilly enough out for her mink coat, and Manhattan is grittier now - her son keeps warning her about a subway vigilante on the prowl - but the quick-tongued poetess has never been one to scare easily. On a walk that takes her over 10 miles around the city, she meets bartenders, bodega clerks, security guards, criminals, children, parents and parents-to-be while reviewing a life of excitement and adversity, passion and heartbreak, illuminating all the ways New York has changed - and has not. A love letter to city life in all its guts and grandeur, Lillian Boxfish Takes a Walk by Kathleen Rooney paints a portrait of a remarkable woman across the canvas of a changing America: from the Jazz Age to the onset of the AIDS epidemic and from the Great Depression to the birth of hip-hop. Lillian figures she might as well take her time. For now, after all, the night is still young. 1. Language: English. Narrator: Xe Sands. Audio sample: http://samples.audible.de/bk/boli/003109/bk_boli_003109_sample.mp3. Digital audiobook in aax.